Chapter VIII: Section 5: is devoted to automobile gossip and automobile advertisements (1)

Thereupon follows the _Special Sporting Section_:

"Rumsom Freebooters defeat Devon's first."

"'Young Corbett' is chipped in the 8th."

"Doggett and Cubs each win shut out."

"Brockett is easy for Detroit Nine."

Glancing at the small type I read:--

"Englewood was the first to tally. This was in the fourth inning. W. Merritt, the first man up, was safe on Williams' error, and he got round to third on another miscue by Williams. Charley Clough was on deck with a timely single, which scored Merritt. Curran's out at first put Clough on third, from whence he tallied on Cuming's single. Cuming got to second, when Wiley grounded out along the first base line and scored on Reinmund's single. Every other time Reinmund came to the bat he struck out."

I pass to the _Magazine Section_.

On the first page is the mysterious heading "E. of K. and E." Several huge portraits of a bald clean-shaven man in shirt sleeves partially explain. E. is Mr. Erlanger, a theatrical impresario, and K. and E. presumably is his firm. The article describes "the accomplishment of a busy man on one of his ordinary days," and makes one hope no day is ever extraordinary. The interviewer who tells about him is almost speechless with emotion. He searches for a phrase to express his feelings, finds it at last, and comes triumphantly to his close--Mr. Erlanger is a man "with trained arms, trained legs, a trained body and a trained mind." There follows: "The Story of a Society Girl," in which we are told "there is a confession of love and the startling discovery that Dolly was a professional model"; "The Doctor's Story," with a picture of a corpse, "whose white shapely hands were clasped one over the other"; and "Would you Convict on Circumstantial Evidence?--A Scaffold Confession. A True Story." I glance at this, and read, "While the crowd watched in strained, breathless silence there came a sharp agonised voice and a commotion near the steps of the scaffold. 'Stop! Stop! The man is not guilty. I mean it. It is I who should stand there. Let me speak.'" You can now reconstruct the story for yourself. Next comes "Get the Man! Craft and courage of old-time and modern express robbers matched by organised secret service and the mandate that makes capture alone the end of an unflagging man-hunt." This is accompanied by portraits of famous detectives and train-robbers.

There follows "_Thrilling Lines_," with a picture of a man who seems to be looping the loop on a bicycle.

And the conclusion of the section is a poem, entitled "Cynthianna Blythe," with coloured illustrations apparently intended for children, and certainly successful in not appealing to adults.

Comment, I suppose, is superfluous. But it is only fair to say that the whole of the press of America is not of this character. Among the thousands of papers daily produced on that continent, it would be possible, I believe, to name ten--I myself could mention five--which contain in almost every issue some piece of information or comment which an intelligent man might care to peruse. There are to be found, now and again, passing references to European and even to Asiatic politics; for it cannot be said that the press of America wholly ignored the recent revolutions in Persia and in Turkey. I myself saw a reference to the new Sultan as a man "fat, but not fleshy." England looms big enough on the American horizon to be treated to an occasional gibe; and the doings of fashionable Americans in London are reported somewhat fully. Still, on the whole, the American daily press is typified by the specimen I have analysed. Sensations, personalities and fiction are its stock-in-trade. Why? The causes are well known, but are worth recapitulating, for they are part of the system of modern civilisation.

The newspaper press is a business intended to make money. This is its primary aim, which may, or may not, include the subordinate purpose of advocating some line of public policy. Now, to make money, it is essential to secure advertisements; and to secure advertisements it is essential to have a large circulation. But a large circulation can only be obtained by lowering the price of the paper, and adapting it to the leisure mood of the mass of people. But this leisure mood is usually one of sheer vacuity, incapable of intellectual effort or imaginative response. The man is there, waiting to be filled, and to be filled with the stuff easiest to digest. The rest follows. The newspapers supply the demand and by supplying extend and perpetuate it. Among the possible appeals open to them they deliberately choose the lowest. For people are capable of Good as well as of Bad; and if they cannot get the Bad they will sometimes take the Good. Newspapers, probably, could exist, even under democratic conditions, by maintaining a certain standard of intelligence and morals. But it is easier to exist on melodrama, fatuity and sport. And one or two papers adopting that course force the others into line; for here, as in so many departments of modern life, "The Bad drives out the Good." This process of deterioration of the press is proceeding rapidly in England, with the advent of the halfpenny newspaper. It has not gone so far as in America; but there is no reason why it should not, and every reason why it should; for the same causes are at work.

I have called the process "deterioration," but that, of course, is matter of opinion. A Cabinet Minister, at a recent Conference in London, is reported to have congratulated the press on its progressive improvement during recent years. And Lord Northcliffe is a peer. The more the English press approximates to the American, the more, it would seem, it may hope for public esteem and honour. And that is natural, for the American method pays.

Well, the sun still shines and the sky is still blue. But between it and the American people stretches a veil of printed paper. Curious! the fathers of this nation read nothing but the Bible. That too, it may be said, was a veil; but a veil woven of apocalyptic visions, of lightning and storm, of Leviathan, and the wrath of Jehovah. What is the stuff of the modern veil, we have seen. And surely the contrast is calculated to evoke curious reflections.

V

IN THE ROCKIES

Walking alone in the mountains to-day I came suddenly upon the railway. There was a little shanty of a station 8000 feet above the sea; and, beyond, the great expanse of the plains. It was beginning to sleet, and I determined to take shelter. The click of a telegraph operator told me there was some one inside the shed. I knocked and knocked again, in vain; and it was a quarter of an hour before the door was opened by a thin, yellow-faced youth chewing gum, who looked at me without a sign of recognition or a word of greeting. I have learnt by this time that absence of manners in an American is intended to signify not surliness but independence, so I asked to be allowed to enter. He admitted me, and resumed his operations. I listened to the clicking, while the sleet fell faster and the evening began to close in. What messages were they, I wondered, that were passing across the mountains? I connected them, idly enough, with the corner in wheat a famous speculator was endeavouring to establish in Chicago; and reflected upon the disproportion between the achievements of Man and the use he puts them to. He invents wireless telegraphy, and the ships call to one another day and night, to tell the name of the latest winner. He is inventing the flying-machine, and he will use it to advertise pills and drop bombs. And here, he has exterminated the Indians, and carried his lines and his poles across the mountains, that a gambler may fill his pockets by starving a continent. "Click--click--click--Pick--pick--pick--Pock--pock--pockets." So the west called to the east, and the east to the west, while the winds roared, and the sleet fell, over the solitary mountains and the desolate iron road.

It was too late now for me to reach my hotel that evening, and I was obliged to beg a night's rest. The yellow youth assented, with his air of elaborate indifference, and proceeded to make me as comfortable as he could. About sunset, the storm passed away over the plains. Behind its flying fringes shot the last rays of the sun; and for a moment the prairie sea was all bared to view, as wide as the sky, as calm and as profound, a thousand miles of grass where men and cattle crept like flies, and towns and houses were swallowed and lost in the infinite monotony. We had supper and then my host began to talk. He was a democrat, and we discussed the coming presidential election. From one newspaper topic to another we passed to the talk about signalling to Mars. Signalling interested the youth; he knew all about that; but he knew nothing about Mars, or the stars. These were now shining bright above us; and I told him what I knew of suns and planets, of double stars, of the moons, of Jupiter, of nebulae and the galaxy, and the infinity of space, and of worlds. He chewed and meditated, and presently remarked: "Gee! I guess then it doesn't matter two cents after all who gets elected president!" Whereupon we turned in, he to sleep and I to lie awake, for I was disturbed by the mystery of the stars. It is long since the notion of infinite space and infinite worlds has impressed my imagination with anything but discomfort and terror. The Ptolemaic scheme was better suited to human needs. Our religious sense demands not only order but significance; a world not merely great, but relevant to our destinies. Copernicus, it is true, gave us liberty and space; but he bereft us of security and intimacy. And I thought of the great vision of Dante, so terrible and yet so beautiful, so human through and through,--that vision which, if it contracts space, expands the fate of man, and relates him to the sun and the moon and the stars. I thought of him as he crossed the Apennines by night, or heard from the sea at sunset the tinkling of the curfew bell, or paced in storm the forest of Ravenna, always, beyond and behind the urgency of business, the chances of war, the bitterness of exile, aware of the march of the sun about the earth, of its station in the Zodiac, of the solemn and intricate wheeling of the spheres. Aware, too, of the inner life of those bright luminaries, the dance and song of spirits purged by fire, the glow of Mars, the milky crystal of the moon, and Jupiter's intolerable blaze; and beyond these, kindling these, setting them their orbits and their order, by attraction not of gravitation, but of love, the ultimate Essence, imaged by purest light and hottest fire, whereby all things and all creatures move in their courses and their fates, to whom they tend and in whom they rest.

And I recalled the passage:

"Frate, la nostra volontà quieta
Virtù di carità, che fa volerne
Sol quel ch'avemo, e d'altro non ci asseta.

Se disiassimo esser più superne,
Fôran discordi gli nostri disiri
Dal voler di Colui che qui ne cerne;

Che vedrai non capere in questi giri,
S'essere in caritate è qui necesse,
E se la sua natura ben rimiri;

Anzi è formale ad esto beato esse
Tenersi dentro alia divina voglia,
Perch'una fansi nostre voglie stesse.

Si che, come noi siam di soglia in soglia
Per questo regno, a tutto il regno piace,
Com'allo re, che in suo voler ne invoglia.

E la sua volontade è nostra pace:
Ella è quel mare al qual tutto si muove
Cio ch' ella crea o che natura face."[3]

And then, with a leap, I was back to what we call reality--to the clicking needle, to the corner in wheat, to Chicago and Pittsburg and New York. In all this continent, I thought, in all the western world, there is not a human soul whose will seeks any peace at all, least of all the peace of God. All move, but about no centre; they move on, to more power, to more wealth, to more motion. There is not one of them who conceives that he has a place, if only he could find it, a rank and order fitted to his nature, higher than some, lower than others, but right, and the only right for him, his true position in the cosmic scheme, his ultimate relation to the Power whence it proceeds. Life, like astronomy, has become Copernican. It has no centre, no significance, or, if any, one beyond our ken. Gravitation drives us, not love. We are attracted and repelled by a force we cannot control, a force that resides in our muscles and our nerves, not in our will and spirit. "Click--click--click--tick--tick--tick," so goes the economic clock. And that clock, with its silly face, has shut us out from the stars. It tells us the time; but behind the dial of the hours is now for us no vision of the solemn wheeling spheres, of spirit flames and that ultimate point of light "pinnacled dim in the intense inane." "America is a clock," I said; and then I remembered the phrase, "America is Niagara." And like a flake of foam, dizzy and lost, I was swept away, out into the infinite, out into unconsciousness.

The sun was shining brightly when I woke, and I had slept away my mood of the night. I took leave of my host, and under his directions, after half a mile along the line, plunged down into a gorge, and followed for miles, crossing and re-crossing, a mountain brook, between cliffs of red rocks, by fields of mauve anemones, in the shadow and fragrance of pines; till suddenly, after hours of rough going, I was confronted by a notice, set up, apparently, in the desert:

"Keep out. Avoid trouble. This means you."

I laughed. "Keep out!" I said. "If only there were a chance of my getting in!" "Avoid trouble! Ah, what trouble would I not face, could I but get in!" And I went on, but not in, and met no trouble, and returned to the hotel, and had dinner, and watched for a solitary hour, in the hall, the shifting interminable array of vacant eyes and blank faces, and then retired to write this letter; "and so to bed."

Footnotes:

[Footnote 3:

"Brother, the quality of love stilleth our will, and maketh us
long only for what we have, and giveth us no other thirst,

"Did we desire to be more aloft, our longings were discordant
from his will who here assorteth us,

"And for that, thou wilt see, there is no room within these
circles, if of necessity we have our being here in love, and if
thou think again what is love's nature.

"Nay, 'tis the essence of this blessed being to hold ourselves
within the divine will, whereby our own wills are themselves
made one.

"So that our being thus, from threshold unto threshold,
throughout the realm, is a joy to all the realm as to the King,
who draweth our wills to what he willeth;

"And his will is our peace; it is that sea to which all moves
that it createth and that nature maketh."

DANTE, _Purgatorio_, iii. 70-87 (trans. by Rev. Philip H.
Wicksteed, in the "Temple Classics" edition).]

VI

IN THE ADIRONDACKS

For the last few days I have been living in camp on a mountain lake in the Adirondacks. All about me are mountains and unlumbered forest. The tree lies where it falls; the undergrowth chokes the trails; and on the hottest day it is cool in the green, sun-chequered wilderness. Deer start in the thickets or steal down to drink in the lake. The only sounds are the wood-pecker's scream, the song of the hermit-thrush, the thrumming and drumming of bull-frogs in the water. My friend is a sportsman; I am not; and while he catches trout I have been reading Homer and Shelley. Shelley I have always understood; but now, for the first time, I seem to understand Homer. Our guide here, I feel, might have been Homer, if he had had imagination; but he could never have been Shelley. Homer, I conceive, had from the first the normal bent for action. What his fellows did he too wanted to do. He learned to hunt, to sail a boat, to build a house, to use a spear and bow. He had his initiation early, in conflict, in danger, and in death. He loved the feast, the dance, and the song. But also he had dreams. He used to sit alone and think. And, as he grew, these moods grew, till he came to live a second life, a kind of double of the first. The one was direct, unreflective, and purposeful. In it he hunted wild beasts that he might kill them, fought battles that he might win them, sailed boats that he might arrive somewhere. So far, he was like his fellows, and like our guide, with his quick observation, his varied experience, his practical skill. But then, on the other hand, he had imagination. This active life he reproduced; not by recapitulating it--that the guide can do; but by recreating it. He detached it, as it were, from himself as centre; ceased, indeed, to be a self; and became all that he contemplated--the victor and the vanquished, the hunter and the hunted, the house and its builder, Thersites and Achilles. He became the sun and the moon and the stars, the gods and the laughter of the gods. He took no sides, pronounced no judgment, espoused no cause. He became pure vision; but not passive vision. To see, he had to re-create; and the material his observation had amassed he offered up as a holocaust on the altar of his imagination. Fused in that fierce fire, like drew to like, parts ran together and formed a whole. Did he see a warrior fall? In a moment the image arose of "a stately poplar falling by the axe in a meadow by the riverside." Did a host move out to meet the foe? It recalled the ocean shore where "wave follows wave far out at sea until they break in thunder on the beach." Was battle engaged? "The clash of the weapons rang like the din of woodcutters in the mountain-glades." Did a wounded hero fall? The combatants gathered about him "like flies buzzing round the brimming milk-pails in the spring." All commonest things, redeemed from isolation and irrelevance, revealed the significance with which they were charged. The result was the actual made real, a reflexion which was a disclosure, a reproduction which was a recreation. And if experience, as we know it, is the last word of life, if there is nothing beyond and nothing behind, if there is no meaning, no explanation, no purpose or end, then the poetry of Homer is the highest reach of human achievement.

For, observe, Homer is not a critic. His vision transmutes life, but does not transcend it. Experience is ultimate; all the poet does is to experience fully. Common men live, but do not realise life; he realises it. But he does not question it; it is there and it is final; glorious, lovely, august, terrible, sordid, cruel, unjust. And the partial, smiling, unmoved, unaccountable Olympians are the symbol of its brute actuality. Not only is there no explanation, there is not even a question to be asked. So it is, so it has been, so it will be. Homer's outlook is that of the modern realist. That he wrote an epic, and they novels, is an accident of time and space. Turgeneff or Balzac writing 1000 years before Christ would have been Homer; and Homer, writing now, would have been Turgeneff or Balzac.

But Shelley could never have been Homer; for he was born a critic and a rebel. From the first dawn of consciousness he challenged and defied the works and ways of men and the apparent order of the universe. Never for a moment anywhere was he at home in the world. There was nothing attainable he cared to pursue, nothing actual he cared to represent. He could no more see what is called fact than he could act upon it. His eyes were dazzled by a different vision. Life and the world not only are intolerable to him, they are unreal. Beyond and behind lies Reality, and it is good. Now it is a Perfectibility lying in the future; now a Perfection existing eternally. In any case, whatever it be, however and wherever to be found, it is the sole object of his quest and of his song. Whatever of good or lovely or passionate gleams here and there, on the surface or in the depths of the actual, is a ray of that Sun, an image of that Beauty. His imagination is kindled by Appearance only to soar away from it. The landscape he depicts is all light, all fountains and caverns. The Beings with which it is peopled are discarnate Joys and Hopes; Justice and Liberty, Peace and Love and Truth. Among these only is he at home; in the world of men he is an alien captive; and Human Life presents itself as an "unquiet dream."

"'Tis we that, lost in stormy visions, keep
With phantoms an unprofitable strife,
And in mad trance strike with our spirit's knife
Invulnerable nothings."

When we die, we awake into Reality--that Reality to which, from the beginning, Shelley was consecrated:

"I vowed that I would dedicate my powers
To thee and thine--have I not kept my vow?"

He calls it "intellectual Beauty"; he impersonates it as Asia, and sings it in verse that passes beyond sense into music:

"Life of Life! thy lips enkindle
With their love the breath between them;
And thy smiles before they dwindle
Make the cold air fire; then screen them
In those looks, where whoso gazes
Faints, entangled in their mazes.

Child of Light! thy limbs are burning
Through the vest which seems to hide them;
As the radiant lines of morning
Through the clouds ere they divide them;
And this atmosphere divinest
Shrouds thee wheresoe'er thou shinest.

Fair are others; none beholds thee,
But thy voice sounds low and tender
Like the fairest, for it folds thee
From the sight, that liquid splendour,
And all feel, yet see thee never,
As I feel now, lost for ever!

Lamp of Earth! where'er thou movest
Its dim shapes are clad with brightness,
And the souls of whom thou lovest
Walk upon the winds with lightness,
Till they fail, as I am failing,
Dizzy, lost, yet unbewailing!"

This we call poetry; and we call the Iliad poetry. But the likeness is superficial, and the difference profound. Was it Homer or Shelley that grasped Reality? This is not a question of literary excellence; it is a question of the sense of life. And--oddly enough--it is a question to which the intellect has no answer. The life in each of us takes hold of it and answers it empirically. The normal man is Homeric, though he is not aware of the fact. Especially is the American Homeric; naïf, spontaneous, at home with fact, implicitly denying the Beyond. Is he right? This whole continent, the prairies, the mountains and the coast, the trams and trolleys, the sky-scrapers, the factories, elevators, automobiles, shout to that question one long deafening Yes. But there is another country that speaks a different tongue. Before America was, India is.

VII

THE RELIGION OF BUSINESS

In the house in which I am staying hangs an old coloured print, representing two couples, one young and lusty, the other decrepit, the woman carrying an hour-glass, the man leaning on a stick; and underneath, the following inscription:

"My father and mother that go so stuping to your grave,
Pray tell me what good I may in this world expect to have?"

"My son, the good you can expect is all forlorn,
Men doe not gather grapes from of a thorn."

This dialogue, I sometimes think, symbolises the attitude of the new world to the old, and the old to the new. Not seldom I feel among Americans as the Egyptian is said to have felt among the Greeks, that I am moving in a world of precocious and inexperienced children, bearing on my own shoulders the weight of the centuries. Yet it is not exactly that Americans strike one as young in spirit; rather they strike one as undeveloped. It is as though they had never faced life and asked themselves what it is; as though they were so occupied in running that it has never occurred to them to inquire where they started and whither they are going. They seem to be always doing and never experiencing. A dimension of life, one would say, is lacking, and they live in a plane instead of in a solid. That missing dimension I shall call religion. Not that Americans do not, for aught I know, "believe" as much as or more than Europeans; but they appear neither to believe nor to disbelieve religiously. That, I admit, is true almost everywhere of the mass of the people. But even in Europe--and far more in India--there has always been, and still is, a minority who open windows to the stars; and through these windows, in passing, the plain man sometimes looks. The impression America makes on me is that the windows are blocked up. It has become incredible that this continent was colonised by the Pilgrim Fathers. That intense, narrow, unlovely but genuine spiritual life has been transformed into industrial energy; and this energy, in its new form, the churches, oddly enough, are endeavouring to recapture and use to drive their machines. Religion is becoming a department of practical business. The Churches--orthodox and unorthodox, old and new, Christian, Christian-Scientific, theosophic, higher-thinking--vie with one another in advertising goods which are all material benefits: "Follow me, and you will get rich," "Follow me, and you will get well," "Follow me, and you will be cheerful, prosperous, successful." Religion in America is nothing if not practical. It does not concern itself with a life beyond; it gives you here and now what you want. "What _do_ you want? Money? Come along!--Success? This is the shop!--Health? Here you are! Better than patent medicines!" The only part of the Gospels one would suppose that interests the modern American is the miracles; for the miracles really did _do_ something. As for the Sermon on the Mount--well, no Westerner ever took that seriously.

This conversion of religion into business is interesting enough. But even more striking is what looks like a conversion of business into religion. Business is so serious that it sometimes assumes the shrill tone of a revivalist propaganda. There has recently been brought to my attention a circular addressed to the agents of an insurance society, urging them to rally round the firm, with a special effort, in what I can only call a "mission-month." I quote--with apologies to the unknown author--part of this production:

THE CALL TO ACTION.

"How about these beautiful spring days for hustling? Everything
is on the move. New life and force is apparent everywhere. The
man who can stand still when all creation is on the move is
literally and hopelessly a dead one.

"These are ideal days for the insurance field-man. Weather like
this has a tremendously favourable effect on business. In the
city and small town alike there is a genuine revival of
business. The farmer, the merchant, the manufacturer, are
beginning to work overtime. Spring is in the footstep of the
ambitious man as well as in the onward march of nature. This is
the day of growth, expansion, creation, and re-creation.

"Consciously or unconsciously every one responds to the glad
call to new life and vigour. Men who are cold and selfish, who
are literally frozen up the winter through, yield to the warm,
invigorating, energising touch of spring.

"Gentlemen of the field force, now is the psychological moment
to force your prospects to action as indicated by the dotted
line. As in nature, some plants and trees are harder to force
than others, so in the nature of human prospects, some are more
difficult than others. Sunshine and rain will produce results in
the field of life-underwriting.

"Will it not be possible for you during these five remaining
days not only to increase the production from regular sources,
but to go out into the highways and hedges and compel others to
sign their applications, if for only a small amount?

"Everything is now in full swing, and we are going to close up
the month

"IN A BLAZE OF GLORY."

Might not this almost as well have been an address from the headquarters of the Salvation Army? And is not the following exactly parallel to a denunciation, from the mission-pulpit, of the unprofitable servant?

"A few days ago we heard of a general agent who has one of the
largest and most prosperous territories in this country. He has
been in the business for years, and yet that man, for some
unknown reason, rather apologises for his vocation. He said he
was a little ashamed of his calling. Such a condition is almost
a crime, and I am sure that the men of the Eastern Department
will say, that man ought to get out of the business.

"_Instead of being ashamed of his calling, he should be mortally
ashamed of his not calling._

"Are you happy in your work? If not, give it up and go into some
business more to your liking."

WHY IS IT?

"So many times the question is asked, 'Why is it, and how is it,
that Mr. So-and-so writes so much business? There is not a week
but he procures new applications.' Gentlemen, there's but one
answer to this question. There is a great gulf between the man
who is in earnest and works persistently every day and the man
who seems to be in earnest and makes believe he is working
persistently every day.

"One of the most successful personal producers said to the
writer the other day: 'No wonder certain agents do not write
more business. I couldn't accomplish very much either if I did
not work longer hours than they do. Some insurance agents live
like millionaires and keep bankers' hours. You cannot expect
much business from efforts like that.' This man speaks from
practical knowledge of the business. He has written

$147,500 _in personal business in the last six weeks_.

"It does seem rather strange, sometimes, that half of the men in
the Eastern Department should be writing twice as much business
as the other half. They are representing the same company;
presenting the same propositions; are supposed to be talking to
practically the same number of men; have the same rates, same
guarantees, and the same twenty-four hours in each day, and yet
are doing twice the business. In other words, making more money.
What really makes this difference? I will tell you. They put
heart into their work. There is an enthusiasm and earnestness
about them that carries conviction. They are business through
and through, and everybody knows it.

"Are you getting your share of applications? If some other agent
is up early, wide-awake and alert, putting in from ten to
fifteen hours per day, he is bound to do business, isn't he?
This is a plain, every-day horse-sense business fact. No one has
a patent on time or the use of it. To work and to succeed is
common property. It is your capital, and the use of it will
determine your worth."

I think, really, this is one of the most remarkable documents that could be produced in evidence of the character of American civilisation. There is all the push, initiative, and enterprise on which they justly pride themselves; there is also the reduction of all values to terms of business, the concentration of what, at other times, have been moral and religious forces upon the one aim of material progress. In such an atmosphere it is easy to see how those who care for spiritual values are led to protest that these are really material; to pack up their goods, so to speak, as if they were biscuits or pork, and palm them off in that guise on an unsuspecting public. In a world where every one is hustling, the Churches feel they must hustle too; when all the firms advertise, they must advertise too; when only one thing is valued, power, they must pretend they can offer power; they must go into business, because business is going into religion!

It is a curious spectacle! How long will it last? How real is it, even now? That withered couple, I half believe, hanging on the wall, descend at night and wander through the land, whispering to all the sleepers their disquieting warning; and all day long there hovers at the back of the minds of these active men a sense of discomfort which, if it became articulate, might express itself in the ancient words:

"My son, the good you can expect is all forlorn,
Men doe not gather grapes from of a thorn."

VIII

RED-BLOODS AND "MOLLYCODDLES"

I am staying at a pleasant place in New Hampshire. The country is hilly and wooded, like a larger and wilder Surrey; and through it flows what, to an Englishman, seems a large river, the Connecticut. Charming villas are dotted about, well designed and secluded in pretty gardens. I mention this because, in my experience of America, it is unique. Almost everywhere the houses stare blankly at one another and at the public roads, ugly, unsheltered, and unashamed, as much as to say, "Every one is welcome to see what goes on here. We court publicity. See how we eat, drink, and sleep. Our private life is the property of the American people." It was not, however, to describe the country that I began this letter, but to elaborate a generalisation developed by my host and myself as a kind of self-protection against the gospel of "strenuousness."

We have divided men into Red-bloods and Mollycoddles. "A Red-blood man" is a phrase which explains itself, "Mollycoddle" is its opposite. We have adopted it from a famous speech of Mr. Roosevelt, and redeemed it--perverted it, if you will--to other uses. A few examples will make the notion clear. Shakespeare's Henry V. is a typical Red-blood; so was Bismarck; so was Palmerston; so is almost any business man. On the other hand, typical Mollycoddles were Socrates, Voltaire, and Shelley. The terms, you will observe, are comprehensive, and the types very broad. Generally speaking, men of action are Red-bloods. Not but what the Mollycoddle may act, and act efficiently. But, if so, he acts from principle, not from the instinct of action. The Red-blood, on the other hand, acts as the stone falls, and does indiscriminately anything that comes to hand. It is thus he that carries on the business of the world. He steps without reflection into the first place offered him and goes to work like a machine. The ideals and standards of his family, his class, his city, his country and his age, he swallows as naturally as he swallows food and drink. He is therefore always "in the swim"; and he is bound to "arrive," because he has set before himself the attainable. You will find him everywhere in all the prominent positions. In a military age he is a soldier, in a commercial age a business man. He hates his enemies, and he may love his friends; but he does not require friends to love. A wife and children he does require, for the instinct to propagate the race is as strong in him as all other instincts. His domestic life, however, is not always happy; for he can seldom understand his wife. This is part of his general incapacity to understand any point of view but his own. He is incapable of an idea and contemptuous of a principle. He is the Samson, the blind force, dearest to Nature of her children. He neither looks back nor looks ahead. He lives in present action. And when he can no longer act, he loses his reason for existence. The Red-blood is happiest if he dies in the prime of life; otherwise, he may easily end with suicide. For he has no inner life; and when the outer life fails, he can only fail with it. The instinct that animated him being dead, he dies too. Nature, who has blown through him, blows elsewhere. His stops are dumb; he is dead wood on the shore.

The Mollycoddle, on the other hand, is all inner life. He may indeed act, as I said, but he acts, so to speak, by accident; just as the Red-blood may reflect, but reflects by accident. The Mollycoddle in action is the Crank: it is he who accomplishes reforms; who abolished slavery, for example, and revolutionised prisons and lunatic asylums. Still, primarily, the Mollycoddle is a critic, not a man of action. He challenges all standards and all facts. If an institution is established, that is a reason why he will not accept it; if an idea is current, that is a reason why he should repudiate it. He questions everything, including life and the universe. And for that reason Nature hates him. On the Red-blood she heaps her favours; she gives him a good digestion, a clear complexion, and sound nerves. But to the Mollycoddle she apportions dyspepsia and black bile. In the universe and in society the Mollycoddle is "out of it" as inevitably as the Red-blood is "in it." At school, he is a "smug" or a "swat," while the Red-blood is captain of the Eleven. At college, he is an "intellectual," while the Red-blood is in the "best set." In the world, he courts failure while the Red-blood achieves success. The Red-blood sees nothing; but the Mollycoddle sees through everything. The Red-blood joins societies; the Mollycoddle is a non-joiner. Individualist of individualists, he can only stand alone, while the Red-blood requires the support of a crowd. The Mollycoddle engenders ideas, and the Red-blood exploits them. The Mollycoddle discovers, and the Red-blood invents. The whole structure of civilisation rests on foundations laid by Mollycoddles; but all the building is done by Red-bloods. The Red-blood despises the Mollycoddle; but, in the long run, he does what the Mollycoddle tells him. The Mollycoddle also despises the Red-blood, but he cannot do without him. Each thinks he is master of the other, and, in a sense, each is right. In his lifetime the Mollycoddle may be the slave of the Red-blood; but after his death, he is his master, though the Red-blood know it not.

Nations, like men, may be classified roughly as Red-blood and Mollycoddle. To the latter class belong clearly the ancient Greeks, the Italians, the French, and probably the Russians; to the former the Romans, the Germans, and the English. But the Red-blood nation _par excellence_ is the American; so that, in comparison with them, Europe as a whole might almost be called Mollycoddle. This characteristic of Americans is reflected in the predominant physical type,--the great jaw and chin, the huge teeth, and predatory mouth; in their speech, where beauty and distinction are sacrificed to force; in their need to live and feel and act in masses. To be born a Mollycoddle in America is to be born to a hard fate. You must either emigrate or succumb. This, at least, hitherto has been the alternative practised. Whether a Mollycoddle will ever be produced strong enough to breathe the American atmosphere and live, is a crucial question for the future. It is the question whether America will ever be civilised. For civilisation, you will have perceived, depends on a just balance of Red-bloods and Mollycoddles. Without the Red-blood there would be no life at all, no stuff, so to speak, for the Mollycoddle to work upon; without the Mollycoddle, the stuff would remain shapeless and chaotic. The Red-blood is the matter, the Mollycoddle the form; the Red-blood the dough, the Mollycoddle the yeast. On these two poles turns the orb of human society. And if, at this point, you choose to say that poles are points and have no dimensions, that strictly neither the Mollycoddle nor the Red-blood exist, and that real men contain elements of both mixed in different proportions, I have no quarrel with you except such as one has with the man who states the obvious. I am satisfied to have distinguished the ideal extremes between which the Actual vibrates. The detailed application of the conception I must leave to more patient researchers.

One point more before I close. This Dichotomy, so far as I can see, applies only to man. Woman appears to be a kind of hybrid. Regarded as a creature of instinct, she resembles the Red-blood, and it is to him that she is first attracted. The hero of her youth is the athlete, the soldier, the successful man of business; and this predilection of hers accounts for much of human history, and in particular for the maintenance of the military spirit. On the other hand, as a creature capable of and craving sympathy, she has affinities with the Mollycoddle. This dual nature is the tragedy of her life. The Red-blood awakens her passion, but cannot satisfy it. He wins her by his virility, but cannot retain her by his perception. Hence the fact, noted by a cynic, that it is the Mollycoddle who cuckolds the Red-blood. For the woman, married to the Red-blood, discovers too late that she is to him only a trophy, a scalp. He hangs her up in the hall, and goes about his business. Then comes the Mollycoddle, divining all, possessing and offering all. And if the Red-blood is an American, and the Mollycoddle an European, then the situation is tense indeed. For the American Red-blood despises woman in his heart as profoundly as he respects her in outer observance. He despises her because of the Mollycoddle he divines in her. Therefore he never understands her; and that is why European Mollycoddles carry off American women before the very eyes of the exasperated Red-blood. "Am I not clean?" he cries. "Am I not healthy? Am I not athletic and efficient?" He is, but it does not help him, except with young girls. He may win the body; but he cannot win the soul. Can it be true then that most women would like two husbands, one Red-blood, the other Mollycoddle, one to be the father of their children, the other to be the companion of their souls? Women alone can answer; and, for the first time in history, they are beginning to be articulate.

IX

ADVERTISEMENT

The last two days and nights I spent in a railway train. We passed through some beautiful country; that, I believe, is the fact; but my feeling is that I have emerged from a nightmare. In my mind is a jumbled vision of huge wooden cows cut out in profile and offering from dry udders a fibrous milk; of tins of biscuits portrayed with a ghastly realism of perspective, and mendaciously screaming that I needed them--U-need-a biscuit; of gigantic quakers, multiplied as in an interminable series of mirrors and offering me a myriad meals of indigestible oats; of huge painted bulls in a kind of discontinuous frieze bellowing to the heavens a challenge to produce a better tobacco than theirs; of the head of a gentleman, with pink cheeks and a black moustache, recurring, like a decimal, _ad infinitum_ on the top of a board, to inform me that his beauty is the product of his own toilet powder; of cod-fish without bones--"the kind you have always bought"; of bacon packed in glass jars; of whiz suspenders, sen-sen throat-ease, sure-fit hose, and the whole army of patent medicines. By river, wood, and meadow, hamlet or city, mountain or plain, hovers and flits this obscene host; never to be escaped from, never to be forgotten, fixing, with inexorable determination, a fancy that might be tempted to roam to that one fundamental fact of life, the operation of the bowels.

Nor, of course, are these incubi, these ghostly emanations of the One God Trade, confined to the American continent. They haunt with equal pertinacity the lovelier landscapes of England; they line the route to Venice; they squat on the Alps and float on the Rhine; they are beginning to occupy the very air, and with the advent of the air-ship, will obliterate the moon and the stars, and scatter over every lonely moor and solitary mountain peak memorials of the stomach, of the liver and the lungs. Never, in effect, says modern business to the soul of man, never and nowhere shall you forget that you are nothing but a body; that you require to eat, to salivate, to digest, to evacuate; that you are liable to arthritis, blood-poisoning, catarrh, colitis, calvity, constipation, consumption, diarrhoea, diabetes, dysmenorrhoea, epilepsy, eczema, fatty degeneration, gout, goitre, gastritis, headache, hæmorrhage, hysteria, hypertrophy, idiocy, indigestion, jaundice, lockjaw, melancholia, neuralgia, ophthalmia, phthisis, quinsey, rheumatism, rickets, sciatica, syphilis, tonsilitis, tic doloureux, and so on to the end of the alphabet and back again to the beginning. Never and nowhere shall you forget that you are a trading animal, buying in the cheapest and selling in the dearest market. Never shall you forget that nothing matters--nothing in the whole universe--except the maintenance and extension of industry; that beauty, peace, harmony are not commercial values, and cannot be allowed for a moment to stand in the way of the advance of trade; that nothing, in short, matters except wealth, and that there is no wealth except money in the pocket. This--did it ever occur to you--is the real public education every country is giving, on every hoarding and sky-sign, to its citizens of every age, at every moment of their lives. And that being so, is it not a little ironical that children should be taught for half an hour in school to read a poem of Wordsworth or a play of Shakespeare, when for the rest of the twenty-four hours there is being photographed on their minds the ubiquitous literature of Owbridge and of Carter?

But of course advertisement cannot be interfered with! It is the life-blood of the nation. All traders, all politicians, all journalists say so. They sometimes add that it is really, to an unprejudiced spirit, beautiful and elevating. Thus only this morning I came across an article in a leading New York newspaper, which remarks that: "The individual advertisement is commonly in good taste, both in legend and in illustration. Many are positively beautiful; and, as a wit has truly said, the cereal advertisements in the magazines are far more interesting than the serial stories." This latter statement I can easily believe; but when I read the former there flitted across my mind a picture of a lady lightly clad reclining asleep against an open window, a full moon rising in the distance over a lake, with the legend attached, "Cascarella--it works while you sleep."

The article from which I have quoted is interesting not only as illustrating the diversity of taste, but as indicating the high degree of development which has now been attained by what is at once the art and the science of advertisement. "The study of advertisement," it begins, "seems to have a perennial charm for the American public. Hardly a month passes but some magazine finds a new and inviting phase of this modern art to lay before its readers. The solid literature of advertisement is also growing rapidly.... The technique of the subject is almost as extensive as that of scientific agriculture. Whole volumes have been compiled on the art of writing advertisements. Commercial schools and colleges devote courses of study to the subject. Indeed the corner-stone of the curriculum of a well-known business college is an elective upon 'Window-dressing.'" That you may be under no misapprehension, I must add that this article appears in what is admittedly the most serious and respectable of the New York newspapers; and that it is not conceived in the spirit of irony or hyperbole. To the American, advertisement is a serious, important, and elevating department of business, and those who make it their speciality endeavour to base their operations on a profound study of human nature. One of these gentlemen has expounded, in a book which has a wide circulation, the whole philosophy of his liberal profession. He calls the book "Imagination in Business";[4] and I remark incidentally that the use of the word "imagination," like that of "art," in this connection, shows where the inquirer ought to look for the manifestation, on this continent, of the æsthetic spirit. "The imaginative man," says the writer, "sends his thought through all the instincts, passions, and prejudices of men, he knows their desires and their regrets, he knows every human weakness and its sure decoy." It is this latter clause that is relevant to his theme. Poets in earlier ages wrote epics and dramas, they celebrated the strength and nobility of men; but the poet of the modern world "cleverly builds on the frailties of mankind." Of these the chief is "the inability to throw away an element of value, even though it cannot be utilised." On this great principle is constructed the whole art and science of advertisement. And my author proceeds to give a series of illustrations, "each of which is an actual fact, either in my experience, or of which I have been cognisant." Space and copyright forbid me to quote. I must refer the reader to the original source. Nowhere else will be found so lucid an expression of the whole theory and practice of modern trade. That theory and practice is being taught in schools of commerce throughout the Union; and there are many, I suppose, who would like to see it taught in English universities. But, really, does anyone--does any man of business--think it a better education than Greek?

Footnotes:

[Footnote 4: _Imagination in Business_ (Harper & Brothers).]

X

CULTURE

Scene, a club in a Canadian city; persons, a professor, a doctor, a business man, and a traveller (myself). Wine, cigars, anecdotes; and suddenly, popping up, like a Jack-in-the-box absurdly crowned with ivy, the intolerable subject of education. I do not remember how it began; but I know there came a point at which, before I knew where I was, I found myself being assailed on the subject of Oxford and Cambridge. Not, however, in the way you may anticipate. Those ancient seats of learning were not denounced as fossilised, effete, and corrupt. On the contrary, I was pressed, urged, implored almost with tears in the eye--to reform them? No! to let them alone!

"For heaven's sake, keep them as they are! You don't know what you've got, and what you might lose! We know! We've had to do without it! And we know that without it everything else is of no avail. We bluster and brag about education on this side of the Atlantic. But in our heart of hearts we know that we have missed the one thing needful, and that you, over in England, have got it."

"And that one thing?"

"Is Culture! Yes, in spite of Matthew Arnold, Culture, and Culture, and always Culture!"

"Meaning by Culture?"

"Meaning Aristotle instead of Agriculture, Homer instead of Hygiene, Shakespeare instead of the Stock Exchange, Bacon instead of Banking, Plato instead of Pædagogics! Meaning intellect before intelligence, thought before dexterity, discovery before invention! Meaning the only thing that is really practical, ideas; and the only thing that is really human, the Humanities!"

Rather apologetically, I began to explain. At Oxford, I said, no doubt the Humanities still hold the first place. But at Cambridge they have long been relegated to the second or the third. There we have schools of Natural Science, of Economics, of Engineering, of Agriculture. We have even a Training College in Pædagogics. Their faces fell, and they renewed their passionate appeal.

"Stop it," they cried. "For heaven's sake, stop it! In all those things we've got you skinned alive over here! If you want Agriculture go to Wisconsin! If you want Medicine, go to the Rockefeller Institute! If you want Engineering, go to Pittsburg! But preserve still for the English-speaking world what you alone can give! Preserve liberal culture! Preserve the Classics! Preserve Mathematics! Preserve the seed-ground of all practical inventions and appliances! Preserve the integrity of the human mind!"

Interesting, is it not? These gentlemen, no doubt, were not typical Canadians. But they were not the least intelligent men I have met on this continent. And when they had finally landed me in my sleeping-berth in the train, and I was left to my own reflections in that most uncomfortable of all situations, I began to consider how odd it was that in matters educational we are always endeavouring to reform the only part of our system that excites the admiration of foreigners.