Chapter I: Front Matter

Applied Psychology

DRIVING
POWER OF THOUGHT

_Being the Third of a Series of
Twelve Volumes on the Applications
of Psychology to the Problems of
Personal and Business
Efficiency_

BY
WARREN HILTON, A.B., L.L.B.
FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY

ISSUED UNDER THE AUSPICES OF
THE LITERARY DIGEST
FOR
The Society of Applied Psychology
NEW YORK AND LONDON
1920

COPYRIGHT 1914
BY THE APPLIED PSYCHOLOGY PRESS
SAN FRANCISCO

(_Printed in the United States of America_)

CONTENTS

Chapter Page

I. JUDICIAL MENTAL OPERATIONS

VITALIZING INFLUENCE OF CERTAIN IDEAS 3
WORK OF PRINCE, GERRISH, SIDIS, JANET, BINET 4
THE TWO TYPES OF THOUGHT 5

II. CAUSAL JUDGMENTS

ELEMENTARY CONCLUSIONS 9
FIRST EFFORT OF THE MIND 10
DISTORTED EYE PICTURES 11
ELEMENTS THAT MAKE UP AN IDEA 12
CAUSAL JUDGMENTS AND THE OUTER WORLD 13

III. CLASSIFYING JUDGMENTS

THE MARVEL OF THE MIND 17
THE INDELIBLE IMPRESS 18
HOW IDEAS ARE CREATED 19
THE ARCHIVES OF THE MIND 22

IV. THE FOUR PRIME LAWS OF ASSOCIATION

THE SEEMING CHAOS OF MIND 27
PREDICTING YOUR NEXT IDEA 28
THE BONDS OF INTELLECT 29
BRANDS AND TAGS 32
HOW EXPERIENCE IS SYSTEMATIZED 33
HOW LANGUAGE IS SIMPLIFIED 34
PROCESSES OF REASONING AND REFLECTION 35

V. EMOTIONAL ENERGY IN BUSINESS

IDEAS THAT STIMULATE 39
PIVOTAL LAW OF BUSINESS PASSION 40
ENERGIZING EMOTIONS 41
CROSS-ROADS OF SUCCESS OR FAILURE 42
THE LIFE OF EFFORT 43
THE MOTIVE POWER OF PROGRESS 44
THE VALUE OF AN IDEA 45
THE HARD WORK REQUIRED TO FAIL 46
CREATIVE POWER OF THOUGHT 47
CONSCIOUS AND UNCONSCIOUS TRAINING 48
TWO WAYS OF ATTACKING BUSINESS PROBLEMS 49
CUTTING INTO THE QUICK 50
EXECUTIVES, REAL AND SHAM 51
MENTAL ATTITUDE OF ONE'S BUSINESS 52
PSYCHOLOGICAL ENGINEERING 53

VI. HOW TO SELECT EMPLOYEES

A CLUE TO ADAPTABILITY 57
MAPPING THE MENTALITY 58
THE KIND OF "HELP" YOU NEED 59
TESTS FOR DIFFERENT MENTAL TRAITS 60
TEST OF UNCONTROLLED ASSOCIATIONS 61
TEST FOR QUICK THINKING 62
MEASURING SPEED OF THOUGHT 63
RANGE OF MENTAL TESTS 64
TESTS FOR ARMY AND NAVY 65
TESTS FOR RAILROAD EMPLOYEES 66
WHAT ONE FACTORY SAVED 67
PROFESSOR MUeNSTERBERG'S EXPERIMENTS 68
TESTS FOR HIRING TELEPHONE GIRLS 69
MEMORY TEST 71
TEST FOR ATTENTION 72
TEST FOR GENERAL INTELLIGENCE 74
TEST FOR EXACTITUDE 76
TEST FOR RAPIDITY OF MOVEMENT 77
TEST FOR ACCURACY OF MOVEMENT 78
RESULTS OF EXPERIMENTS 79
THEORY AND PRACTICE 85
HOW TO IDENTIFY THE UNFIT 87
MEANS TO GREAT BUSINESS ECONOMIES 88
ROUND PEGS IN SQUARE HOLES 89
THE DANGER IN TWO-FIFTHS OF A SECOND 90
PICKING A PRIVATE SECRETARY 91
FINDING OUT THE CLOSE-MOUTHED 92
A TEST FOR SUGGESTIBILITY 93
SELECTING A STENOGRAPHER 95
TESTS FOR AUDITORY ACUITY 96
A TEST FOR ROTE MEMORY 97
A TEST FOR RANGE OF VOCABULARY 100
CRIME-DETECTION BY PSYCHOLOGICAL TESTS 105
THE FACTORY OPERATIVE'S ATTENTION POWER 106
KINDS OF TESTING APPARATUS 108
ANALYSIS OF DIFFERENT CALLINGS 109
EXERCISES FOR DEVELOPING SPECIAL FACULTIES 110
PRINCIPLES THAT BEAR ON PRACTICAL AFFAIRS 111