Chapter C: A. Coey's School of Motoring,

1424-26 Michigan Avenue. CHICAGO, ILLINOIS, U. S. A.

Our Diploma

There is no better recommendation for anyone than a Diploma from _C. A. COEY'S SCHOOL OF MOTORING_, which stands the country over for _SUCCESS_.

It is one thing to learn the automobile business, but quite another to get profitable employment. Forty diplomas will not help you unless the School is backed by someone well-known in the automobile world.

It is not our policy to get your money and then rush you through. We are interested in you from the time you start until long after you have finished. We cannot conduct our business throughout the country without _you_, so _we must train you right_.

The thousands of automobiles which Mr. Coey sold during the past ten years all need drivers, and our customers and agents in every territory look to us to keep them supplied.

Employment Department

This department is maintained for the exclusive use of our students _free of charge_. We supply first class help for positions as:

Chauffeurs,

Racers,

Auto Salesmen,

Demonstrators,

Garage Managers,

Assemblers for factories,

And all branches of the automobile business.

Terms of Tuition

While our course is the most complete and thorough, yet our rates have been kept as low as possible. As we figure we might better have students in all walks of life, we have placed the price within reach of all. It is, however, subject to a raise without notice.

(For rates see our Application Blank)

City Examinations

After you have spent your time in an Auto School then comes the city examination, which, if you do not pass, you might as well not have wasted your time. Do you know that over one-half who, after they have secured their diploma, are not able to pass the examinations for a City License? Well, it is true. _But not a single one of OUR students has ever failed to pass the examinations and secure a chauffeur's license._

The City Mechanician of Chicago, Mr. H. L. Hudson, who decides whether or not you are entitled to a license, commenced with Mr. Coey in the automobile business in 1900. He was Mr. Coey's private mechanician on his racing cars. Mr. Hudson is an automobile expert and that is the reason he holds a fine city position. He recently inspected our School, and this is what he said:

"I wish to compliment you on the method you employ in your School of Motoring. The many years I spent as mechanician on your private racing cars certainly furnished us both information of a definite character, which is necessary for a man holding such an important position as Automobile School Instructor and Examiner of the Board of Public Motor Vehicle Register of the City of Chicago.

You seem to have the proper system and your vast experience with chauffeurs in the ten years past fits you, as no one else is fitted, for a competent instructor. I believe you are on the right track and wish you success.

Yours very truly,
(Signed) H. L. HUDSON,
City Mechanician."

The following is what the Chicago Examiner has to say about our School. (This article appeared without our knowledge and shows our standing in the City of Chicago, which assures you of a square deal.)

"SCHOOL IS OPENED TO INSTRUCT AUTO DRIVERS."

"A motoring school for the purpose of instructing persons in the running of automobiles has just been opened by C. A. Coey. This school will be of national scope and owing to the fact that Chicago is centrally located and the great railroad and mail distributing center, it will enable persons desirous of availing themselves of the benefits of institutions of this sort, to be in direct communication with instructors. Mr. Coey is nationally recognized as one of America's pioneer motorists and he realizes, as do the manufacturers, that the failure of so many automobiles to perform their proper functions and the occurrence of so great a number of accidents are due to the inefficiency of persons handling them."

A clipping from the Chicago Journal reads as follows:

"Charles A. Coey is one of the pioneer automobile men of Chicago. He entered the business in 1900 and conducted a motor livery until 1902, when he became Chicago agent for the Thomas Flyer. He handled the Thomas line from 1902 until 1909, when he gave up the selling end to devote all his attention to his taxicab business. Last year he became Chicago agent for the American car, which he is handling under a ten-year contract. He is president of a company which is manufacturing the Coey Flyer in Chicago. Mr. Coey is well-known as an automobile racing driver and aeronaut. He won the Chicago Automobile Club's twenty-four-hour race at Harlem several years ago. He has made many long-distance flights in balloons."

And the Live Stock Magazine has this to say:

"Perhaps the oldest and most prominent person in the automobile business in Chicago is C. A. Coey, the pioneer automobile dealer. Mr. Coey started an automobile school in 1901 at 5311 Cottage Grove Ave., Chicago, and it was there that the first building ever erected for an Automobile Livery was built. While Mr. Coey did not at that time advertise his School of Motoring, yet he started on an extensive business in this line, and it was said that over one thousand are now holding good, steady, well-paying jobs, and drawing salaries up to $75 a week. Mr. Coey's system is different from the rest, as he believes that a student can learn the foundation principles in the quiet of his home, and then after he has mastered the principles he is given a practical road course. We recommend this School as a reliable institution."

How to get an Automobile Absolutely Free

As we told you in another part of this book--_WE ARE BUILDING AUTOMOBILES_--a machine of the highest quality and the very latest design, the specifications of which can be found on the last page of this book.

_AGENTS WANTED_

We desire agents in every county in the United States and to those who take our course, either the correspondence or the practical course, we make this offer:

First, as soon as you have commenced to take our course we give you the right to sell the _COEY FLYER_, and for every one you sell, we will send you $200.00 in gold, and then after you have sold ten machines, we will send you one _ABSOLUTELY FREE_, and prepay the freight on same to any part of the United States, so that it is delivered to you free from all cost.

We will extend this offer to no one who has not taken a course in our School of Motoring, for we know that after you have taken this course, you are capable of operating _ANY MACHINE_ without any trouble, and it will be an advertisement for our School as well as for our machine.

_EVERY STUDENT MADE AN AGENT_

Second, as soon as you have commenced to take our course, we will send you a quantity of circulars and a large poster which you can hang in some conspicuous place, with your name in bold type at the bottom, showing you as our agent.

_NOW GET BUSY!_

The Automobile business has come to stay and there will be many machines sold in the next few months to people that you already know, and if you let them know that you are our agent, they will be glad to buy from you, as they will readily see that you can be of great help to them when they commence to learn to run their machine, and they can buy from you as cheaply as if they had come to Chicago and bought direct from us.

We would suggest that in order to get a Coey Flyer in your locality at once, that you go to someone whom you know is going to buy a machine and tell him that if he will allow you to use his automobile occasionally you will give him your commission, and if he knows that he can save $200, he will be glad to do it.

This is the grandest offer ever made by anyone, and those who take advantage of it will thank us a thousand times. Just think--a chance to get rich for only $15.00. Have you ever had such an offer?

Specifications of the Coey Flyer

_Motor_--Bore, 4-inch; Stroke, 5-inch; Cylinders, 6; T-Head, grouped in triplets; Crank Shaft, 2 inch; 3 large bearings.

_Valves_--Opposite sides.

_Oiling_--Mechanical pump.

_Cooling_--Water--force pump.

_Radiator_--Honeycomb.

_Fan_--Driven by belt.

_Ignition_--High tension. Bosch.

_Control_--Hand and Foot.

_Carbureter_--Schebler Model L.

_Fuel Feed_--Pressure from exhaust.

_Clutch_--39 disc--polished saw metal.

_Transmission_--Three speed forward, one reverse; Selective, on rear axle.

_Ratio_--Three and one-fifth to one.

_Rear Axle_--Semi-floating (The Stutz). We use the axle designed for a 7-passenger car.

_Starter_--We furnish Presto Self Starter for $25 extra.

_Depth of Rear Cushion_--20 inches.

_Width of Rear Cushion_--43 inches.

_Distance from Back of Front Seat to Rack of Rear Seat_--48 inches.

_Front Axle_--I-Beam.

_Wheel Base_--124 inches.

_Tread_--56 inches.

_Tires_--36x4 all around.

_Rims_--Quick demountable; Baker bolted on.

_Springs_--Front, semi-elliptic, 41 inches long.

_Springs_--Rear, three-quarter elliptic, 40 inches long.

_Brakes_--Foot and Emergency; both internal expanding. Diameter of drum, 14 inches; width, 4½ inches.

_Frame_--Chrome nickel steel, 4-inch Kickup.

_Equipment_--Top, Front Glass, Curtains, 5 Lamps, Prest-o-lite Tank, Tools, Jack, Pump.

_Weight_--2,730 pounds (with tanks empty).

_Speed_--2 to 68 on high gear.

_Colors_--Bottle Green, Golden Brown, Coey White. Other colors no extra charge, but a delay of 30 days may be necessary.

Now, in conclusion, Mr. Reader--above all, do not hesitate but start _today_.

If not with us, then with some other School, for with them you can learn something about this mammoth rapid-growing, health-giving business.

Now is the time to act--send us your application today.

Yours for success,
C. A. COEY'S SCHOOL OF MOTORING,
1424-26 Michigan Avenue. CHICAGO, ILLINOIS, U. S. A.

HAMMOND PRESS
W. B. CONKEY COMPANY
CHICAGO

* * * * *

Transcriber's Notes:

Italic text is denoted by _underscores_.
Obvious printing mistakes have been corrected.
Page 24, "recommnedations" changed to "recommendations."