Chapter VII: Part 7
The usual course of his day was this: He was up in the morning very early, at any time from three to six, according to his plans for the after part of the day. He kneaded his bread, worked the dough into loaves, put the whole into the oven, waited till it was baked, and drew it out. His work was then usually done for the day. The old housekeeper sold it as it was called for, and, in case her master did not get home in time, she could set the sponge in the evening. Usually, he could get away from the bake-shop soon after the middle of the day, and he had then all the afternoon, the evening, and the night for studying nature in Caithness. His profits were small, but his wants were few, and during the greater part of his life he was able to spare a small sum per annum for the purchase of books.
If this man had enjoyed the opportunities he would have had but for his mother's death, he might have been one of the greatest naturalists that ever lived. Nature had given him every requisite: a frame of iron, Scotch endurance, a poet's enthusiasm, the instinct of not believing anything in science till he was _sure_ of it, till he had put it to the test of repeated observation and experiment. Although a great reader, he derived most of his knowledge directly from nature's self. He began by merely picking up shells, as a child picks them up, because they were pretty; until, while still a lad, he had a very complete collection all nicely arranged in a cabinet and labeled. Youth being past, the shy and lonely young man began to study botany, which he pursued until he had seen and felt everything that grew in Caithness. Next he studied insects, and studied with such zeal that in nine months he had collected, of beetles alone, two hundred and fifty-six specimens. There are still in the Thurso museum two hundred and twenty varieties of bees, and two hundred and forty kinds of butterflies, collected by him.
Early in life he was powerfully attracted to astronomy, and read everything he could find upon the subject. But he was one of those students whom books alone can never satisfy; and as a telescope was very far beyond his means he was obliged to devote himself to subjects more within his own reach. He contrived out of his small savings to buy a good microscope, and found it indispensable. Geology was the subject which occupied him longest and absorbed him most. He pursued it with untiring and intelligent devotion for thirty years. He found the books full of mistakes, because, as he said, so many geologists study nature from a gig and are afraid to get a little mud on their trousers.
"When," said he, "I want to know what a rock is, I go to it; I hammer it; I dissect it. I then know what it really is.... The science of geology! No, no; we must just work patiently on, _collect facts_, and in course of time geology may develop into a science."
I suppose there never was a man whose love of knowledge was more disinterested. He used to send curious specimens to Hugh Miller, editor of "The Witness" as well as a geologist, and Mr. Miller would acknowledge the gifts in his paper; but Robert Dick entreated him not to do so.
"I am a quiet creature," he wrote, "and do not like to see myself in print at all. So leave it to be understood who found the old bones, and let them guess who can."
As long as he was in unimpaired health he continued this way of life cheerfully enough, refusing all offers of assistance. His brother-in-law once proposed to send him a present of whiskey.
"No," said he in reply, "spirits never enter this house save when I cannot help it."
His brother-in-law next offered to send him some money. He answered:--
"God grant you more sense! I want no sovereigns. It's of no use sending anything down here. Nothing is wanted. Delicacies would only injure health. _Hardy_ is the word with working people. Pampering does no good, but much evil."
And yet the latter days of this great-souled man were a woeful tragedy. He was the best baker in the place, gave full weight, paid for his flour on the day, and was in all respects a model of fair dealing. But his trade declined. Competition reduced his profits and limited his sales. When the great split occurred in Scotland between the old and the free church, he stuck to the old, merely saying that the church of his forefathers was good enough for him. But his neighbors and customers were zealous for the free church; and one day, when the preacher aimed a sermon at him for taking his walks on Sunday, he was offended, and rarely went again. And so, for various reasons, his business declined; some losses befell him; and he injured his constitution by exposure and exhausting labors in the study of geology.
There were rich and powerful families near by who knew his worth, or would have known it if they had themselves been worthy. They looked on and saw the noblest heart in Scotland break in this unequal strife. They should have set him free from his bake-shop as soon as he had given proof of the stuff he was made of. He was poet, artist, philosopher, hero, and they let him die in his bakehouse in misery. After his death they performed over his body the shameful mockery of a pompous funeral, and erected in his memory a paltry monument, which will commemorate their shame as long as it lasts. His name has been rescued from oblivion by the industry and tact of Samuel Smiles, who, in writing his life, has revealed to us a rarer and higher kind of man than Robert Burns.
JOHN DUNCAN,
WEAVER AND BOTANIST.
Many young men ask nowadays what is the secret of "success." It were better to inquire also how to do without success, since that is the destiny of most of us, even in the most prosperous communities.
Could there be imagined a more complete "failure" than this John Duncan, a Scottish weaver, always very poor, at last a pauper, short-sighted, bent, shy, unlettered, illegitimate, dishonored in his home, not unfrequently stoned by the boys of the roadside, and in every particular, according to the outward view, a wretched fag-end of human nature!
Yet, redeemed and dignified by the love of knowledge, he passed, upon the whole, a joyous and even a triumphant life. He had a pursuit which absorbed his nobler faculties, and lifted him far above the mishaps and inconveniences of his lowly lot. The queen of his country took an interest in his pursuits, and contributed to the ease of his old age. Learned societies honored him, and the illustrious Charles Darwin called him "my fellow botanist."
The mother of John Duncan, a "strong, pretty woman," as he called her, lived in a poor tenement at Stonehaven, on the Scottish coast, and supported herself by weaving stockings at her own home, and in the summer went into the harvest field. He always held his mother in honor and tenderness, as indeed he ought, for she stood faithfully by the children she ought not to have borne.
As a boy the future botanist developed an astonishing faculty of climbing. There was a famous old castle upon the pinnacle of a cliff, inaccessible except to cats and boys. He was the first to gain access to the ancient ruin, and after him the whole band of boys explored the castle, from the deep dungeons to the topmost turret.
His first employment led him directly to what became a favorite pursuit of his lifetime. By way of adding to the slender gains of his mother, he extracted the white pith from certain rushes of the region, which made very good lamp-wicks for the kind of lamps then in use in Scotland. These wicks of pith he sold about the town in small penny bundles. In order to get his supply of rushes he was obliged to roam the country far and wide, and along the banks of streams. When he had gathered as many as he could carry he would bring them home to be stripped. To the end of his days, when he knew familiarly every plant that grew in his native land, he had a particular fondness for all the varieties of rush, and above all for the kind that gave him his first knowledge.
Then he went to a farmer's to tend cattle, and in this employment he experienced the hard and savage treatment to which hired boys were so frequently subjected at that day. Drenched with rain after tending his herd all day, the brutal farmer would not permit him to go near the fire to dry his clothes. He had to go to his miserable bed in an out-house, where he poured the water from his shoes, and wrung out his wet clothes as dry as he could. In that foggy climate his garments were often as wet in the morning as he left them in the evening, and so days would pass without his having a dry thread upon him.
But it did not rain always. Frequently his herd was pastured near the old castle, which, during the long summer days, he studied more intelligently, and in time learned all about its history and construction. And still he observed the flowers and plants that grew about his feet. It seemed natural to him to observe them closely and to learn their names and uses.
In due time he was apprenticed to a weaver. This was before the age of the noisy, steaming factory. Each weaver then worked at home, at his own loom, and could rent, if he chose, a garden and a field, and keep a cow, and live a man's life upon his native soil. Again our poor, shy apprentice had one of the hardest of masters. The boy was soon able to do the work of a man, and the master exacted it from him. On Saturdays the loom was usually kept going till midnight, when it stopped at the first sound of the clock, for this man, who had less feeling for a friendless boy than for a dog or a horse, was a strict Sabbatarian. In the depth of the Scotch winter he would keep the lad at the river-side, washing and wringing out the yarn, a process that required the arms to be bare and the hands to be constantly wet. His hands would be all chilblains and frost-bitten.
But again we may say it was not always winter. In the most dismal lot there are gleams of sunshine. The neighbors pitied and comforted him. His tyrant's wife was good to him as far as she dared. It was she, indeed, who inspired him with the determination to learn to read, and another friendly woman gave him regular instruction. He was sixteen years old when he learned his alphabet. A school-girl, the daughter of another weaver, would come into his shop to hear him read his lesson, and tell him how to pronounce the hard words. This bright, pretty girl of twelve would take her seat on the loom beside the bashful, lanky boy, who, with the book close to his eyes and his finger on the page, would grope his way through the paragraph.
Other children helped him, and he was soon able to get the meanings from the few books at his command. His solitary walks were still cheered by his observation of nature, although as yet he did not know there was such a thing as a science of botany. He could give no account of the interest he took in plants, except that he "loved the pretty little things," and liked to know their names, and to classify in his rude way those that were alike.
The exactions of his despot wore out at length even his astonishing patience. He ran away at twenty, and entered upon the life which he lived all the rest of his days, that of a weaver, wandering about Scotland according to his need of work. At this period he was not the possessor of a single book relating to his favorite pursuit, and he had never seen but one, an old-fashioned work of botany and astrology, of nature and superstition, by the once famous Culpepper. It required extra work for months, at the low wages of a hand-loom weaver, to get the money required for the purchase of this book, about five dollars. The work misled him in many ways, but it contained the names and properties of many of his favorite herbs. Better books corrected these errors by and by, and he gradually gathered a considerable library, each volume won by pinching economy and hard labor.
The sorrow of his life was his most woeful, disastrous marriage. His wife proved false to him, abandoned his home and their two daughters, and became a drunken tramp. Every now and then she returned to him, appealing to his compassion for assistance. I think Charles Dickens must have had John Duncan's case in his mind when he wrote those powerful scenes of the poor man cursed with a drunken wife in "Hard Times."
But the more miserable his outward life, the more diligently he resorted for comfort to his darling plants. For many years he groped in the dark; but at length he was put upon the right path by one of those accomplished gardeners so common in Scotland, where the art of gardening is carried to high perfection. He always sought the friendship of gardeners wherever he went. Nevertheless he was forty years old before he became a scientific botanist.
During the rest of his life of forty-four years, besides pursuing his favorite branch, he obtained a very considerable knowledge of the kindred sciences and of astronomy. Being obliged to sell his watch in a time of scarcity, he made for himself a pocket sun-dial, by which he could tell the time to within seven or eight minutes.
During this period steam was gaining every year upon hand power; his wages grew less and less; and, as his whole heart was in science, he had no energy left for seeking more lucrative employment. When he was past eighty-three he would walk twelve miles or more to get a new specimen, and hold on his way, though drenched with a sudden storm.
At length, old age and lack of work reduced him to actual suffering for the necessaries of life. Mr. William Jolly, a contributor to periodicals, heard his story, sought him out, and found him so poor as to be obliged to accept out-door relief, of which the old man was painfully ashamed. He published a brief history of the man and of his doings in the newspapers.
"The British people," says Voltaire, "may be very stupid, but they know how to give."
Money rained down upon the old philosopher, until a sum equal to about sixteen hundred dollars had reached him, which abundantly sufficed for his maintenance during the short residue of his life. For the first time in fifty years he had a new and warm suit of clothes, and he again sat down by his own cheerful fire, an independent man, as he had been all his life until he could no longer exercise his trade.
He died soon after, bequeathing the money he had received for the foundation of scholarships and prizes for the encouragement of the study of natural science among the boys and girls of his country. His valuable library, also, he bequeathed for the same object.
JAMES LACKINGTON,
SECOND-HAND BOOKSELLER.
It would seem not to be so very difficult a matter to buy an article for fifty cents and sell it for seventy-five. Business men know, however, that to live and thrive by buying and selling requires a special gift, which is about as rare as other special gifts by which men conquer the world. In some instances, it is easier to make a thing than to sell it, and it is not often that a man who excels in the making succeeds equally well in the selling. General George P. Morris used to say:--
"I know a dozen men in New York who could make a good paper, but among them all I do not know one who could sell it."
The late Governor Morgan of New York had this talent in a singular degree even as a boy. His uncle sent him to New York, to buy, among other things, two or three hundred bushels of corn. He bought two cargoes, and sold them to advantage in Hartford on his way from the stage office to his uncle's store, and he kept on doing similar things all his life. He knew by a sort of intuition when it was safe to buy twenty thousand bags of coffee, or all the coffee there was for sale in New York, and he was very rarely mistaken; he had a genius for buying and selling.
I have seen car-boys and news-boys who had this gift. There are boys who will go through a train and hardly ever fail to sell a book or two. They improve every chance. If there is a passenger who wants a book, or can be made to think he wants one, the boy will find him out.
Now James Lackington was a boy of that kind. In the preface to the Memoirs which he wrote of his career he described himself as a person "who, a few years since, began business with five pounds, and now sells one hundred thousand volumes annually." But in fact he did not begin business with five pounds, but with nothing at all.
He was the son of a drunken shoemaker who lived in an English country town, and he had no schooling except a few weeks at a dame's school, at twopence a week. He had scarcely learned his letters at that school when his mother was obliged to take him away to help her in tending his little brothers and sisters. He spent most of his childhood in doing that, and, as he remarks, "in running about the streets getting into mischief." When he was ten years old he felt the stirring of an inborn genius for successful traffic.
He noticed, and no doubt with the hungry eyes of a growing boy, an old pie-man, who sold his pies about the streets in a careless, inefficient way, and the thought occurred to him that, if he had pies to sell, he could sell more of them than the ancient pie-man. He went to a baker and acquainted him with his thoughts on pie-selling, and the baker soon sent him out with a tray full of pies. He showed his genius at once. The spirited way in which he cried his pies, and his activity in going about with them, made him a favorite with the pie-buyers of the town; so that the old pie-man in a few weeks lost all his business, and shut up his shop. The boy served his baker more than a year, and sold so many pies and cakes for him as to save him from impending bankruptcy. In the winter time he sold almanacs with such success that the other dealers threatened to do him bodily mischief.
But this kind of business would not do to depend on for a lifetime, and therefore he was bound apprentice to a shoemaker at the age of fourteen years, during which a desire for more knowledge arose within him. He learned to read and write, but was still so ashamed of his ignorance that he did not dare to go into a bookstore because he did not know the name of a single book to ask for. One of his friends bought for him a little volume containing a translation from the Greek philosopher Epictetus, a work full of wise maxims about life and duty. Then he bought other ancient authors, Plato, Plutarch, Epicurus, and others. He became a sort of Methodist philosopher, for he heard the Methodist preachers diligently on Sundays, and read his Greek philosophy in the evenings. He tells us that the account of Epicurus living in his garden upon a halfpenny a day, and considering a little cheese on his bread as a great treat, filled him with admiration, and he began forthwith to live on bread and tea alone, in order to get money for his books. After ending his apprenticeship and working for a short time as a journeyman, he married a buxom dairymaid, with whom he had been in love for seven years. It was a bold enterprise, for when they went to their lodgings after the wedding they searched their pockets carefully to discover the state of their finances, and found that they had one halfpenny to begin the world with. They had laid in provisions for a day or two, and they had work by which to procure more, so they began their married life by sitting down to work at shoemaking and singing together the following stanza:
"Our portion is not large indeed,
But then how little do we need!
For nature's wants are few.
In this the art of living lies,
To want no more than may suffice,
And make that little do."
They were as happy as the day was long. Twenty times, reports this jolly shoemaker, he and his wife sang an ode by Samuel Wesley, beginning:--
"No glory I covet, no riches I want,
Ambition is nothing to me;
The one thing I beg of kind Heaven to grant
Is a mind independent and free."
They needed their cheerful philosophy, for all they had to spend on food and drink for a week was a sum about equal to one of our dollars. Even this small revenue grew smaller, owing to the hard times, and poor James Lackington saw his young wife pining away under insufficient food and sedentary employment. His courage again saved him. After enduring extreme poverty for three years, he got together all the money he could raise, gave most of it to his wife, and set out for London, where he arrived in August, 1774, with two and sixpence in his pocket.
It was a fortunate move for our brave shoemaker. He obtained work and good wages at once, soon sent for his wife, and their united earnings more than supplied their wants. A timely legacy of ten pounds from his grandfather gave them a little furniture, and he became again a frequenter of second-hand bookstores. He could scarcely resist the temptation of a book that he wanted. One Christmas Eve he went out with money to buy their Christmas dinner, but spent the whole sum for a copy of Young's "Night Thoughts." His wife did not relish this style of Christmas repast.
"I think," said he to his disappointed spouse, "that I have acted wisely; for had I bought a dinner we should have eaten it to-morrow, and the pleasure would have been soon over; but should we live fifty years longer we shall have the 'Night Thoughts' to feast upon."
It was his love of books that gave him abundant Christmas dinners for the rest of his life. Having hired a little shop in which to sell the shoes made by himself and his wife, it occurred to him that he could employ the spare room in selling old books, his chief motive being to have a chance to read the books before he sold them. Beginning with a stock of half a hundred volumes, chiefly of divinity, he invested all his earnings in this new branch, and in six months he found his stock of books had increased fivefold. He abandoned his shoemaking, moved into larger premises, and was soon a thriving bookseller. He was scrupulous not to sell any book which he thought calculated to injure its readers, although about this time he found the Methodist Society somewhat too strict for him. He makes a curious remark on this subject:--
"I well remember," he says, "that some years before, Mr. Wesley told his society at Bristol, in my hearing, that he could never keep a bookseller six months in his flock."
His trade increased with astonishing rapidity, and the reason was that he knew how to buy and sell. He abandoned many of the old usages and traditions of the book trade. He gave no credit, which was itself a startling innovation; but his master-stroke was selling every book at the lowest price he could afford, thus giving his customers a fair portion of the benefit of his knowledge and activity. He appears to have begun the system by which books have now become a part of the furniture of every house. He bought with extraordinary boldness, spending sometimes as much as sixty thousand dollars in an afternoon's sale.
As soon as he began to live with some liberality kind friends foretold his speedy ruin. Or, as he says:--
"When by the advice of that eminent physician, Dr. Lettsom, I purchased a horse, and saved my life by the exercise it afforded me, the old adage, 'Set a beggar on horseback and he'll ride to the devil,' was deemed fully verified."
But his one horse became two horses, and his chaise a chariot with liveried servants, in which vehicle, one summer, he made the round of the places in which he had lived as a shoemaker, called upon his old employers, and distributed liberal sums of money among his poor relations. So far from being ashamed of his business, he caused to be engraved on all his carriage doors the motto which he considered the secret of his success:--
SMALL PROFITS DO GREAT THINGS.
In his old age he rejoined his old friends the Methodists, and he declares in his last edition that, if he had never heard the Methodists preach, in all probability he should have remained through life "a poor, ragged, dirty cobbler."
HORACE GREELEY'S START.
I have seldom been more interested than in hearing Horace Greeley tell the story of his coming to New York in 1831, and gradually working his way into business there.
He was living at the age of twenty years with his parents in a small log-cabin in a new clearing of Western Pennsylvania, about twenty miles from Erie. His father, a Yankee by birth, had recently moved to that region and was trying to raise sheep there, as he had been accustomed to do in Vermont. The wolves were too numerous there.
It was part of the business of Horace and his brother to watch the flock of sheep, and sometimes they camped out all night, sleeping with their feet to the fire, Indian fashion. He told me that occasionally a pack of wolves would come so near that he could see their eyeballs glare in the darkness and hear them pant. Even as he lay in the loft of his father's cabin he could hear them howling in the fields. In spite of all their care, the wolves killed in one season a hundred of his father's sheep, and then he gave up the attempt.
The family were so poor that it was a matter of doubt sometimes whether they could get food enough to live through the long winter; and so Horace, who had learned the printer's trade in Vermont, started out on foot in search of work in a village printing-office. He walked from village to village, and from town to town, until at last he went to Erie, the largest place in the vicinity.
There he was taken for a runaway apprentice, and certainly his appearance justified suspicion. Tall and gawky as he was in person, with tow-colored hair, and a scanty suit of shabbiest homespun, his appearance excited astonishment or ridicule wherever he went. He had never worn a good suit of clothes in his life. He had a singularly fair, white complexion, a piping, whining voice, and these peculiarities gave the effect of his being wanting in intellect. It was not until people conversed with him that they discovered his worth and intelligence. He had been an ardent reader from his childhood up, and had taken of late years the most intense interest in politics and held very positive opinions, which he defended in conversation with great earnestness and ability.
A second application at Erie procured him employment for a few months in the office of the Erie "Gazette," and he won his way, not only to the respect, but to the affection, of his companions and his employer. That employer was Judge J. M. Sterrett, and from him I heard many curious particulars of Horace Greeley's residence in Erie. As he was only working in the office as a substitute, the return of the absentee deprived him of his place, and he was obliged to seek work elsewhere. His employer said to him one day:--
"Now, Horace, you have a good deal of money coming to you; don't go about the town any longer in that outlandish rig. Let me give you an order on the store. Dress up a little, Horace."
The young man looked down at his clothes as though he had never seen them before, and then said, by way of apology:--
"You see, Mr. Sterrett, my father is on a new place, and I want to help him all I can."
In fact, upon the settlement of his account at the end of his seven months' labor, he had drawn for his personal expenses six dollars only. Of the rest of his wages he retained fifteen dollars for himself, and gave all the rest, amounting to about a hundred and twenty dollars, to his father, who, I am afraid, did not make the very best use of all of it.
With the great sum of fifteen dollars in his pocket, Horace now resolved upon a bold movement. After spending a few days at home, he tied up his spare clothes in a bundle, not very large, and took the shortest road through the woods that led to the Erie Canal. He was going to New York, and he was going cheap!
A walk of sixty miles or so, much of it through the primeval forest, brought him to Buffalo, where he took passage on the Erie Canal, and after various detentions, he reached Albany on a Thursday morning just in time to see the regular steamboat of the day move out into the stream. At ten o'clock on the same morning he embarked on board of a tow-boat, which required nearly twenty-four hours to descend the river, and thus afforded him ample time to enjoy the beauty of its shores.
On the 18th of August, 1831, about sunrise, he set foot in the city of New York, then containing about two hundred thousand inhabitants, one sixth of its present population. He had managed his affairs with such strict economy that his journey of six hundred miles had cost him little more than five dollars, and he had ten left with which to begin life in the metropolis. This sum of money and the knowledge of the printer's trade made up his capital. There was not a person in all New York, so far as he knew, who had ever seen him before.
His appearance, too, was much against him, for although he had a really fine face, a noble forehead, and the most benign expression I ever saw upon a human countenance, yet his clothes and bearing quite spoiled him. His round jacket made him look like a tall boy who had grown too fast for his strength; he stooped a little and walked in a loose-jointed manner. He was very bashful, and totally destitute of the power of pushing his way, or arguing with a man who said "No" to him. He had brought no letters of recommendation, and had no kind of evidence to show that he had even learned his trade.
The first business was, of course, to find an extremely cheap boarding-house, as he had made up his mind only to try New York as an experiment, and, if he did not succeed in finding work, to start homeward while he still had a portion of his money. After walking awhile he went into what looked to him like a low-priced tavern, at the corner of Wall and Broad Streets.
"How much do you charge for board?" he asked the bar-keeper, who was wiping his decanters and putting his bar in trim for the business of the day.
The bar-keeper gave the stranger a look-over and said to him:--
"I guess we're too high for you."
"Well how much do you charge?"
"Six dollars."
"Yes, that's more than I can afford."
He walked on until he descried on the North River, near Washington Market, a boarding-house so very mean and squalid that he was tempted to go in and inquire the price of board there. The price was two dollars and a half a week.
"Ah!" said Horace, "that sounds more like it."
In ten minutes more he was taking his breakfast at the landlord's table. Mr. Greeley gratefully remembered this landlord, who was a friendly Irishman by the name of McGorlick. Breakfast done, the new-comer sallied forth in quest of work, and began by expending nearly half of his capital in improving his wardrobe. It was a wise action. He that goes courting should dress in his best, particularly if he courts so capricious a jade as Fortune.
Then he began the weary round of the printing-offices, seeking for work and finding none, all day long. He would enter an office and ask in his whining note:--
"Do you want a hand?"
"No," was the invariable reply; upon receiving which he left without a word. Mr. Greeley chuckled as he told the reception given him at the office of the "Journal of Commerce," a newspaper he was destined to contend with for many a year in the columns of the "Tribune."
"Do you want a hand?" he said to David Hale, one of the owners of the paper.
Mr. Hale looked at him from head to foot, and then said:--
"My opinion is, young man, that you're a runaway apprentice, and you'd better go home to your master."
The applicant tried to explain, but the busy proprietor merely replied:--
"Be off about your business, and don't bother us."
The young man laughed good-humoredly and resumed his walk. He went to bed Saturday night thoroughly tired and a little discouraged. On Sunday he walked three miles to attend a church, and remembered to the end of his days the delight he had, for the first time in his life, in hearing a sermon that he entirely agreed with. In the mean time he had gained the good will of his landlord and the boarders, and to that circumstance he owed his first chance in the city. His landlord mentioned his fruitless search for work to an acquaintance who happened to call that Sunday afternoon. That acquaintance, who was a shoemaker, had accidentally heard that printers were wanted at No. 85 Chatham Street.
At half-past five on Monday morning Horace Greeley stood before the designated house, and discovered the sign, "West's Printing-Office," over the second story; the ground floor being occupied as a bookstore. Not a soul was stirring up stairs or down. The doors were locked, and Horace sat down on the steps to wait. Thousands of workmen passed by; but it was nearly seven before the first of Mr. West's printers arrived, and he, too, finding the door locked, sat down by the side of the stranger, and entered into conversation with him.
"I saw," said this printer to me many years after, "that he was an honest, good young man, and, being a Vermonter myself, I determined to help him if I could."
Thus, a second time in New York already, _the native quality of the man_ gained him, at the critical moment the advantage that decided his destiny. His new friend did help him, and it was very much through his urgent recommendation that the foreman of the printing-office gave him a chance. The foreman did not in the least believe that the green-looking young fellow before him could set in type one page of the polyglot Testament for which help was needed.
"Fix up a case for him," said he, "and we'll see if he _can_ do anything."
Horace worked all day with silent intensity, and when he showed to the foreman at night a printer's proof of his day's work, it was found to be the best day's work that had yet been done on that most difficult job. It was greater in quantity and much more correct. The battle was won. He worked on the Testament for several months, making long hours and earning only moderate wages, saving all his surplus money, and sending the greater part of it to his father, who was still in debt for his farm and not sure of being able to keep it.
Ten years passed. Horace Greeley from journeyman printer made his way slowly to partnership in a small printing-office. He founded the "New Yorker," a weekly paper, the best periodical of its class in the United States. It brought him great credit and no profit.
In 1840, when General Harrison was nominated for the presidency against Martin Van Buren, his feelings as a politician were deeply stirred, and he started a little campaign paper called "The Log-Cabin," which was incomparably the most spirited thing of the kind ever published in the United States. It had a circulation of unprecedented extent, beginning with forty-eight thousand, and rising week after week until it reached ninety thousand. The price, however, was so low that its great sale proved rather an embarrassment than a benefit to the proprietors, and when the campaign ended, the firm of Horace Greeley & Co. was rather more in debt than it was when the first number of "The Log-Cabin" was published.
The little paper had given the editor two things which go far towards making a success in business,--great reputation and some confidence in himself. The first penny paper had been started. The New York "Herald" was making a great stir. The "Sun" was already a profitable sheet. And now the idea occurred to Horace Greeley to start a daily paper which should have the merits of cheapness and abundant news, without some of the qualities possessed by the others. He wished to found a cheap daily paper that should be good and salutary, as well as interesting. The last number of "The Log-Cabin" announced the forthcoming "Tribune," price one cent.
The editor was probably not solvent when he conceived the scheme, and he borrowed a thousand dollars of his old friend, James Coggeshall, with which to buy the indispensable material. He began with six hundred subscribers, printed five thousand of the first number, and found it difficult to give them all away. The "Tribune" appeared on the day set apart in New York for the funeral procession in commemoration of President Harrison, who died a month after his inauguration.
It was a chilly, dismal day in April, and all the town was absorbed in the imposing pageant. The receipts during the first week were ninety-two dollars; the expenses five hundred and twenty-five. But the little paper soon caught public attention, and the circulation increased for three weeks at the rate of about three hundred a day. It began its fourth week with six thousand; its seventh week, with eleven thousand. The first number contained four columns of advertisements; the twelfth, nine columns; the hundredth, thirteen columns.
In a word, the success of the paper was immediate and very great. It grew a little faster than the machinery for producing it could be provided. Its success was due chiefly to the fact that the original idea of the editor was actually carried out. He aimed to produce a paper which should morally benefit the public. It was not always right, but it always meant to be.
JAMES GORDON BENNETT,
AND HOW HE FOUNDED HIS HERALD.
A cellar in Nassau Street was the first office of the "Herald." It was a real cellar, not a basement, lighted only from the street, and consequently very dark except near its stone steps. The first furniture of this office,--as I was told by the late Mr. Gowans, who kept a bookstore near by,--consisted of the following articles:--
Item, one wooden chair. Item, two empty flour barrels with a wide, dirty pine board laid upon them, to serve as desk and table. End of the inventory.
The two barrels stood about four feet apart, and one end of the board was pretty close to the steps, so that passers-by could see the pile of "Heralds" which were placed upon it every morning for sale. Scissors, pens, inkstand, and pencil were at the other end, leaving space in the middle for an editorial desk.
This was in the summer of 1835, when General Jackson was President of the United States, and Martin Van Buren the favorite candidate for the succession. If the reader had been in New York then, and had wished to buy a copy of the saucy little paper, which every morning amused and offended the decorous people of that day, he would have gone down into this underground office, and there he would have found its single chair occupied by a tall and vigorous-looking man about forty years of age, with a slight defect in one of his eyes, dressed in a clean, but inexpensive suit of summer clothes.
This was James Gordon Bennett, proprietor, editor, reporter, book-keeper, clerk, office-boy, and everything else there was appertaining to the control and management of the New York "Herald," price one cent. The reader would perhaps have said to him, "I want to-day's 'Herald.'" Bennett would have looked up from his writing, and pointed, without speaking, to the pile of papers at the end of the board. The visitor would have taken one and added a cent to the pile of copper coin adjacent. If he had lingered a few minutes, the busy writer would not have regarded him, and he could have watched the subsequent proceedings without disturbing him. In a few moments a woman might have come down the steps into the subterranean office, who answered the editor's inquiring look by telling him that she wanted a place as cook, and wished him to write an advertisement for her. This Would have been entirely a matter of course, for in the prospectus of the paper it was expressly stated that persons could have their advertisements written for them at the office.
The editor himself would have written the advertisement for her with the velocity of a practiced hand, then read it over to her, taking particular pains to get the name spelled right, and the address correctly stated.
"How much is it, sir?"
"Twenty-five cents."
The money paid, the editor would instantly have resumed his writing. Such visitors, however, were not numerous, for the early numbers of the paper show very few advertisements, and the paper itself was little larger than a sheet of foolscap. Small as it was, it was with difficulty kept alive from week to week, and it was never too certain as the week drew to a close whether the proprietor would be able to pay the printer's bill on Saturday night, and thus secure its reappearance on Monday morning.
There were times when, after paying all the unpostponable claims, he had twenty-five cents left, or less, as the net result of his week's toil. He worked sixteen, seventeen, eighteen hours a day, struggling unaided to force his little paper upon an indifferent if not a hostile public.
James Gordon Bennett, you will observe, was forty years old at this stage of his career. Generally a man who is going to found anything extraordinary has laid a deep foundation, and got his structure a good way above ground before he is forty years of age. But there was he, past forty, and still wrestling with fate, happy if he could get three dollars a week over for his board. Yet he was a strong man, gifted with a keen intelligence, strictly temperate in his habits, and honest in his dealings. The only point against him was, that he had no power and apparently no desire to make personal friends. He was one of those who cannot easily ally themselves with other men, but must fight their fight alone, victors or vanquished.
A native of Scotland, he was born a Roman Catholic, and was partly educated for the priesthood in a Catholic seminary there; but he was diverted from the priestly office, as it appears, by reading Byron, Scott, and other literature of the day. At twenty he was a romantic, impulsive, and innocent young man, devouring the Waverley novels, and in his vacations visiting with rapture the scenes described in them. The book, however, which decided the destiny of this student was of a very different description, being no other than the "Autobiography of Benjamin Franklin," a book which was then read by almost every boy who read at all. One day, at Aberdeen, a young acquaintance met him in the street, and said to him:--
"I am going to America, Bennett."
"To America! When? Where?"
"I am going to Halifax on the 6th of April."
"My dear fellow," said Bennett, "I'll go with you. I want to see the place where Franklin was born."
Three months after he stepped ashore at the beautiful town of Halifax in Nova Scotia, with only money enough in his pocket to pay his board for about two weeks. Gaunt poverty was upon him soon, and he was glad to earn a meagre subsistence for a few weeks, by teaching. He used to speak of his short residence in Halifax as a time of severe privation and anxiety, for it was a place then of no great wealth, and had little to offer to a penniless adventurer, such as he was.
He made his way to Portland, in Maine, before the first winter set in, and thence found passage in a schooner bound to Boston. In one of the early numbers of his paper he described his arrival at that far-famed harbor, and his emotions on catching his first view of the city. The paragraph is not one which we should expect from the editor of the "Herald," but I have no doubt it expressed his real feelings in 1819.
"I was alone, young, enthusiastic, uninitiated. In my more youthful days I had devoured the enchanting life of Benjamin Franklin written by himself, and Boston appeared to me as the residence of a friend, an associate, an acquaintance. I had also drunk in the history of the holy struggle for independence, first made on Bunker Hill. Dorchester Heights were to my youthful imagination almost as holy ground as Arthur's Seat or Salisbury Craigs. Beyond was Boston, her glittering spires rising into the blue vault of heaven like beacons to light a world to liberty."
In the glow of his first enthusiasm, and having nothing else to do, he spent several days in visiting the scenes of historic events with which his reading had made him familiar. But his slender purse grew daily more attenuated, and he soon found himself in a truly desperate situation, a friendless, unprepossessing young man, knowing no trade or profession, and without an acquaintance in the city. His last penny was spent. A whole day passed without his tasting food. A second day went by, and still he fasted. He could find no employment, and was too proud to beg. In this terrible strait he was walking upon Boston Common, wondering how it could be that he, so willing to work, and with such a capacity for work, should be obliged to pace the streets of a wealthy city, idle and starving!
"How shall I get something to eat?" he said to himself.
At that moment he saw something glittering upon the ground before him, which proved to be a silver coin of the value of twelve and a half cents. Cheered by this strange coincidence, and refreshed by food, he went with renewed spirit in search of work. He found it almost immediately. A countryman of his own, of the firm of Wells & Lilly, publishers and booksellers, gave him a situation as clerk and proof-reader, and thus put him upon the track which led him to his future success.
This firm lasted only long enough to give him the means of getting to New York, where he arrived in 1822, almost as poor as when he left Scotland. He tried many occupations,--a school, lectures upon political economy, instruction in the Spanish language; but drifted at length into the daily press as drudge-of-all-work, at wages varying from five to eight dollars a week, with occasional chances to increase his revenue a little by the odd jobbery of literature.
Journalism was then an unknown art in the United States, and no newspaper had anything at all resembling an editorial corps. The most important daily newspapers of New York were carried on by the editor, aided by one or two ill-paid assistants, with a possible correspondent in Washington during the session of Congress. And that proved to be James Gordon Bennett's opportunity of getting his head a little above water. He filled the place one winter of Washington corespondent to the New York "Enquirer;" and while doing so he fell in by chance in the Congressional library with a volume of Horace Walpole's gossiping society letters. He was greatly taken with them, and he said to himself: "Why not try a few letters on a similar plan from Washington, to be published in New York?"
He tried the experiment. The letters, which were full of personal anecdotes, and gave descriptions of noted individuals, proved very attractive, and gave him a most valuable hint as to what readers take an interest in. The letters being anonymous, he remained poor and unknown. He made several attempts to get into business for himself. He courted and served the politicians. He conducted party newspapers for them, without political convictions of his own. But when he had done the work of carrying elections and creating popularity, he did not find the idols he had set up at all disposed to reward the obscure scribe to whom they owed their elevation.
But all this while he was learning his trade, and though he lived under demoralizing influences, he never lapsed into bad habits. What he said of himself one day was strictly true, and it was one of the most material causes of his final victory:--
"Social glasses of wine are my aversion; public dinners are my abomination; all species of gormandizing, my utter scorn and contempt. When I am hungry, I eat; when thirsty, drink. Wine and viands, taken for society, or to stimulate conversation, tend only to dissipation, indolence, poverty, contempt, and death."
At length, early in 1835, having accumulated two or three hundred dollars, he conceived the notion of starting a penny paper. First he looked about for a partner. He proposed the scheme to a struggling, ambitious young printer and journalist, beginning to be known in Nassau Street, named Horace Greeley. I have heard Mr. Greeley relate the interview.
"Bennett came to me," he said, "as I was standing at the case setting type, and putting his hand in his pocket pulled out a handful of money. There was some gold among it, more silver, and I think one fifty-dollar bill. He said he had between two and three hundred dollars, and wanted me to go in with him and set up a daily paper, the printing to be done in our office, and he to be the editor.
"I told him he hadn't money enough. He went away, and soon after got other printers to do the work and the 'Herald' appeared."
This was about six years before the "Tribune" was started. Mr. Greeley was right in saying that his future rival in journalism had not money enough. The little "Herald" was lively, smart, audacious, and funny; it pleased a great many people and made a considerable stir; but the price was too low, and the range of journalism then was very narrow. It is highly probable that the editor would have been baffled after all, but for one of those lucky accidents which sometimes happen to men who are bound to succeed.
There was a young man then in the city named Brandreth, who had brought a pill over with him from England, and was looking about in New York for some cheap, effective way of advertising his pill. He visited Bennett in his cellar and made an arrangement to pay him a certain sum every week for a certain space in the columns of the "Herald." It was the very thing he wanted, a little _certainty_ to help him over that awful day of judgment which comes every week to struggling enterprises,--Saturday night!
Comments
Log in to leave a comment.
Captains of Industry; or, Men of Business Who Did Something Besides Making MoneyChapter VII: Part 7
0%37 min left in chapter