Chapter III: Conclusion: Defining the Indefinable (2)
But the magazines can take care of themselves; it is the short story in which I am chiefly interested. Better criticism and greater freedom for fiction might vitalize our overabundant, unoriginal, unreal, unversatile,--everything but unformed short story. Its artifice might again become art. Even the more careful, the more artistic work leaves one with the impression that these stories have sought a "line," and found an acceptable formula. And when one thinks of the multitudinous situations, impressions, incidents in this fascinating whirl of modern life, incapable perhaps of presentation in a novel because of their very impermanence, admirably adapted to the short story because of their vividness and their deep if narrow significance, the voice of protest must go up against any artificial, arbitrary limitations upon the art. Freedom to make his appeal to the public with any subject not morbid or indecent, is all the writer can ask. Freedom to publish sometimes what the editor likes and the public may like, instead of what the editor approves because the public has liked it, is all that he needs. There is plenty of blood in the American short story yet, though I have read through whole magazines without finding a drop of it.
When we give literature in America the same opportunity to invent, to experiment, that we have already given journalism, there will be more legitimate successors to Irving, to Hawthorne, to Poe and Bret Harte. There will be more writers, like O. Henry, who write stories to please themselves, and thus please the majority. There will be fewer writers, like O. Henry, who stop short of the final touch of perfection because American taste (and the American editor) puts no premium upon artistic work. There will be fewer stories, I trust, where sentiment is no longer a part, but the whole of life. Most of all, form, _the_ form, the _formula,_ will relax its grip upon the short story, will cease its endless tapping upon the door of interest, and its smug content when some underling (while the brain sleeps) answers its stereotyped appeal. And we may get more narratives like Mrs. Wharton's "Ethan Frome," to make us feel that now as much as ever there is literary genius waiting in America.
A CERTAIN CONDESCENSION TOWARD FICTION
If only the reader of novels would say what he thinks about fiction! If only the dead hand of hereditary opinion did not grasp and distort what he feels! But he exercises a judgment that is not independent. Books, like persons, he estimates as much by the traditional reputation of the families they happen to be born in as by the merits they may themselves possess, and the traditional reputation of the novel in English has been bad.
Poetry has a most respectable tradition. Even now, when the realistic capering of free verse has emboldened the ordinary man to speak his mind freely, a reviewer hesitates to apply even to bad poetry so undignified a word as trash. The essay family is equally respectable, to be noticed, when noticed at all, with some of the reverence due to an ancient and dignified art. The sermon family, still numerous to a degree incredible to those who do not study the lists of new books, is so eminently respectable that few dare to abuse even its most futile members. But the novel was given a bad name in its youth that has overshadowed its successful maturity.
Our ancestors are much to blame. For centuries they held the novel suspect as a kind of bastard literature, probably immoral, and certainly dangerous to intellectual health. But they are no more deeply responsible for our suppressed contempt of fiction than weak-kneed novelists who for many generations have striven to persuade the English reader that a good story was really a sermon, or a lecture on ethics, or a tract on economics or moral psychology, in disguise. Bernard Shaw, in his prefaces to the fiction that he succeeds in making dramatic, is carrying on a tradition that Chaucer practised before him:
And ye that holden this tale a folye,--
As of a fox, or of a cok and hen,--
Taketh the moralite, good men.
And that was the way they went at it for centuries, always pretending, always driven to pretend, that a good story was not good enough to be worth telling for itself alone, but must convey a moral or a satire or an awful lesson, or anything that might separate it from the "just fiction" that only the immoral and the frivolous among their contemporaries read or wrote. Today we pay the price.
William Painter, her Majesty Queen Elizabeth's clerk of ordnance in the Tower, is an excellent instance. Stricken by a moral panic, he advertised that from his delectable "Palace of Pleasure" the young might "learne how to avoyde the ruine, overthrow, inconvenience and displeasure, that lascivious desire and wanton evil doth bring to their suters and pursuers"--a disingenuous sop to the Puritans. His contemporary,
Geoffrey Fenton, who also turned to story-making, opines that in histories "the dignitye of vertue and fowelenes of vice appereth muche more lyvelye then in any morall teachynge," although he knew that his "histories" were the sheerest, if not the purest, of fiction, with any moral purpose that might exist chiefly of his own creating. A century and more later Eliza Haywood, the ambiguous author of many ambiguous novels of the eighteenth century, prefaces her "Life's Progress Through the Passions" (an ambiguous title) with like hypocrisy: "I am enemy to all romances, novels, and whatever carries the air of them. . . . It is a _real_, not a _fictitious_ character I am about to present"--which is merely another instance of fiction disguising itself, this time, I regret to say, as immorality in real life. And so they all go, forever implying that fiction is frivolous or immoral or worthless, until it is not surprising that, as Mr. Bradsher has reminded us, the elder Timothy Dwight of Yale College was able to assert, "Between the Bible and novels there is a gulf fixed which few novel-readers are willing to pass." Richardson was forced to defend himself, so was Sterne, so was Fielding, so was Goldsmith. Dr. Johnson was evidently making concessions when he advised romances as reading for youth. Jeffrey, the critic and tyrant of the next century, summed it all up when he wrote that novels are "generally regarded as among the lower productions of our literature." And this is the reputation that the novel family has brought with it even down to our day.
The nineteenth century was worse, if anything, than earlier periods, for it furthered what might be called the evangelistic slant toward novel-reading, the attitude that neatly classified this form of self-indulgence with dancing, card-playing, hard drinking, and loose living of every description. It is true that the intellectuals and worldly folk in general did not share this prejudice. Walter Scott had made novel-reading common among the well-read; but the narrower sectarians in England, the people of the back country and the small towns in America, learned to regard the novel as unprofitable, if not positively leading toward ungodliness, and their unnumbered descendants make up the vast army of uncritical readers for which Grub Street strives and sweats to-day. They no longer abstain and condemn; instead, they patronize and distrust.
All this--and far more, for I have merely sketched in a long and painful history--is the background seldom remembered when we wonder at the easy condescension of the American toward his innumerable novels.
The fact of his condescension is not so well recognized as it deserves to be. Indeed, condescension may not seem to be an appropriate term for the passionate devouring of romance that one can see going on any day in the trolley-cars, or the tense seriousness with which some readers regard certain novelists whose pages have a message for the world. True, the term will not stretch thus far. But it is condescension that has made the trouble, as I shall try to prove; for all of us, even the tense ones, do patronize that creative instinct playing upon life as it is which in all times and everywhere is the very essence of fiction.
How absurd that here in America we should condescend toward our fiction! How ridiculous in a country even yet so weak and poor and crude in the arts, which has contributed so little to the world's store of all that makes fine living for the mind! What a laughable parallel of the cock and the gem he found and left upon the dung- heap, if we could be proved not to be proud of American fiction! For if the novel and the short story should be left out of America's slender contribution to world literature, the offering would be a small one. Some poetry of Whitman's and of Poe's, some essays of Emerson, a little Thoreau, and what important besides? Hawthorne would be left from the count, the best exemplar of the fine art of moral narrative in any language; Henry James would be left out, the master of them all in psychological character analysis; Poe the story-teller would be missing, and the art of the modern short story, which in English sterns from him; Cooper would be lost from our accounting, for all his crudities the best historical novelist after Scott; Mark Twain, Howells, Bret Harte, Irving! The attempt to exalt American literature is grateful if one begins upon fiction.
And how absurd to patronize, to treat with indifferent superiority just because they are members of the novel family, books such as these men have left us, books such as both men and women are writing in America to-day! Is there finer workmanship in American painting or American music or American architecture than can be found in American novels by the reader willing to search and discriminate? A contemporary poet confessed that he would have rather written a certain sonnet (which accompanied the confession) than have built Brooklyn Bridge. One may doubt the special case, yet uphold the principle. Because a novel is meant to give pleasure, because it deals with imagination rather than with facts and appeals to the generality rather than to the merely literary man or the specialist, because, in short, a novel is a novel, and a modern American novel, is no excuse for priggish reserves in our praise or blame. If there is anything worth criticizing in contemporary American literature it is our fiction.
Absurd as it may seem in theory, we have patronized and do patronize our novels, even the best of them, following too surely, though with a bias of our own, the Anglo-Saxon prejudice traditional to the race. And if the curious frame of mind that many reserve for fiction be analyzed and blame distributed, there will be a multitude of readers, learned and unlearned, proud and humble, critical and uncritical, who must admit their share. Nevertheless, the righteous wrath inspired by the situation shall not draw us into that dangerous and humorless thing, a general indictment. There are readers aplenty who, to quote Painter once more, find their novels "pleasant to avoyde the griefe of a Winters night and length of Sommers day," and are duly appreciative of that service. With such honest, if un-exacting, readers I have no quarrel; nor with many more critical who respect, while they criticize, the art of fiction. But with the scholars who slight fiction, the critics who play with it, the general reader who likes it contemptuously, and the social enthusiast who neglects its better for its worser part, the issue is direct. All are the victims of hereditary opinion; but some should know better than to be thus beguiled.
The Brahman among American readers of fiction is of course the college professor of English. His attitude (I speak of the type; there are individual variations of note) toward the novel is curious and interesting. It is exhibited perhaps in the title by which such courses in the novel as the college permits are usually listed. "Prose fiction" seems to be the favorite description, a label designed to recall the existence of an undeniably respectable fiction in verse that may justify a study of the baser prose. By such means is so dubious a term as novel or short story kept out of the college catalogue!
Yet even more curious is the academic attitude toward the novel itself. Whether the normal professor reads many or few is not the question, nor even how much he enjoys or dislikes them. It is what he permits himself to say that is significant. Behind every assent to excellence one feels a reservation: yes, it is good enough for a novel! Behind every criticism of untruth, of bad workmanship, of mediocrity (alas! so often deserved in America!) is a sneering implication: but, after all, it is only a novel. Not thus does he treat the stodgy play in stodgier verse, the merits of which, after all, may amount to this, that in appearance it is literary; not thus the critical essay or investigation that too often is like the parasite whose sustaining life comes from the greater life on which it feeds. In the eyes of such a critic the author of an indifferent essay upon Poe has more distinguished himself than if he had written a better than indifferent short story. Fiction, he feels, is the plaything of the populace. The novel is "among the lower productions of our literature." It is plebeian, it is successful, it is multitudinous; the Greeks in their best period did not practise it (but here he may be wrong); any one can read it; let us keep it down, brethren, while we may. Many not professors so phrase their inmost thoughts of fiction and the novel.
And in all this the college professor is profoundly justified by tradition, if not always by common sense. To him belongs that custody of the classical in literature which his profession inherited from the monasteries, and more remotely from the rhetoricians of Rome. And there is small place for fiction, and none at all for the novel and the short story as we know them, in what has been preserved of classic literature. The early Renaissance, with its Sidney for spokesman, attacked the rising Elizabethan drama because it was unclassical. The later Renaissance, by the pen of Addison (who would have made an admirable college professor), sneered at pure fiction, directly and by implication, because it was unclassical. To-day we have lost our veneration for Latin and Greek as languages, we no longer deprecate an English work because it happens to be in English; nevertheless the tradition still grips us, especially if we happen to be Brahmanic. Our college professors, and many less excusable, still doubt the artistic validity of work in a form never dignified by the practice of the ancients, never hallowed, like much of English literature besides, by a long line of native productions adapting classic forms to new ages and a new speech. The epic, the lyric, the pastoral, the comedy, the tragedy, the elegy, the satire, the myth, even the fable, have been classic, have usually been literature. But the novel has never been a preserve for the learned, although it came perilously near to that fate in the days of Shakespeare; has ever been written for cash or for popular success rather than for scholarly reputation; has never been studied for grammar, for style, for its "beauties"; has since its genesis spawned into millions that no man can classify, and produced a hundred thousand pages of mediocrity for one masterpiece. All this (and in addition prejudices unexpressed and a residuum of hereditary bias) lies behind the failure of most professors of English to give the good modern novel its due. Their obstinacy is unfortunate; for, if they praised at all, they would not, like many hurried reviewers, praise the worst best.
I will not say that more harm has been done to the cause of the novel in America by feeble reviewing than by any other circumstance, for that would not be true; bad reading has been more responsible for the light estimation in which our novel is held. Nevertheless it is certain that the ill effects of a doubtful literary reputation are more sadly displayed in current criticism of the novel than elsewhere. An enormous effusion of writing about novels, especially in the daily papers, most of it casual and conventional, much of it with neither discrimination nor constraint, drowns the few manful voices raised to a pitch of honest concern. The criticism of fiction, taken by and large, is not so good as the criticism of our acted drama, not so good as our musical criticism, not so good as current reviewing of poetry and of published plays.
Are reviewers bewildered by the coveys of novels that wing into editorial offices by every mail? Is the reviewing of novels left to the novice as a mere rhetorical exercise in which, a subject being afforded, he can practise the display of words? Or is it because a novel is only a novel, only so many, many novels, for which the same hurried criticism must do, whether they be bad or mediocre or best? The reviewing page of the standard newspaper fills me with unutterable depression. There seem to be so many stories about which the same things can be said. There seems to be so much fiction that is "workmanlike," that is "fascinating," that "nobly grasps contemporary America," that will "become a part of permanent literature," that "lays bare the burning heart of the race." Of course the need of the journalist to make everything "strong" is behind much of this mockery; but not all. Hereditary disrespect for fiction has more to do with this flood of bad criticism than appears at first sight.
Far more depressing, however, is the rarity of real criticism of the novel anywhere. As Henry James, one of the few great critics who have been willing to take the novel seriously, remarked in a now famous essay, the most notable thing about the modern novel in English is its appearance of never having been criticized at all. A paragraph or so under "novels of the day" is all the novelist may expect until he is famous, and more in quantity, but not much more in quality, then. As for critical essays devoted to his work, discriminating studies that pick out the few good books from the many bad, how few they are (and how welcome, now that they are increasing in number), how deplorably few in comparison with the quantity of novels, in comparison with the quality of the best novels!
And what of the general public, that last arbiter in a democracy, whose referendum, for a year at least, confirms or renders null and void all critical legislation good or bad? The general public is apparently on the side of the novelist; to borrow a slang term expressive here, it is "crazy" about fiction. It reads so much fiction that hundreds of magazines and dozens of publishers live by nothing else. It reads so much fiction that public libraries have to bait their serious books with novels in order to get them read. It is so avid for fiction that the trades whose business it is to cultivate public favor, journalism and advertising, use almost as much fiction as the novel itself. A news article or an interview or a Sunday write-up nowadays has character, background, and a plot precisely like a short story. Its climax is carefully prepared for in the best manner of Edgar Allan Poe, and truth is rigorously subordinated (I do not say eliminated) in the interest of a vivid impression. Advertising has become half narrative and half familiar dialogue. Household goods are sold by anecdotes, ready-made clothes figure in episodes illustrated by short-story artists, and novelettes, distributed free, conduct us through an interesting fiction to the grand climax, where all plot complexities are untangled by the installation of an automatic water-heater. I am not criticizing the tendency--it has made the pursuit of material comfort easier and more interesting,--but what a light it throws upon our mania for reading stories!
Alas! the novel needs protection from its friends. This vast appetite for fiction is highly uncritical. It will swallow anything that interests, regardless of the make-up of the dish. Only the inexperienced think that it is easy to write an interesting story; but it is evident that if a writer can be interesting he may lack every other virtue and yet succeed. He can be a bad workman, he can be untrue, he can be sentimental, he can be salacious, and yet succeed.
No one need excite himself over this circumstance. It is inevitable in a day when whole classes that never read before begin to read. The danger lies in the attitude of these new readers, and many old ones, toward their fiction. For they, too, condescend even when most hungry for stories. They, too, share the inherited opinion that a novel is only a novel, after all, to be read, but not to be respected, to be squeezed for its juices, then dropped like a grape-skin and forgotten. Perhaps the Elizabethan mob felt much the same way about the plays they crowded to see; but their respect, the critics' respect, Shakespeare's respect, for the language of noble poesy, for noble words and deeds enshrined in poetry, is not paralleled to-day by an appreciation of the fine art of imaginative character representation as it appears in our novel and in all good fiction.
Is it necessary to prove this public disrespect? The terms in which novels are described by their sponsors is proof enough in itself. Seemingly, everything that is reputable must be claimed for every novel--good workmanship, vitality, moral excellence, relative superiority, absolute greatness--in order to secure for it any deference whatsoever. Or, from another angle, how many readers buy novels, and buy them to keep? How many modern novels does one find well bound, and placed on the shelves devoted to "standard reading"? In these Olympian fields a mediocre biography, a volume of second-rate poems, a rehash of history, will find their way before the novels that in the last decade have equaled, if not outranked, the rest of our creative literature.
If more proof were needed, the curious predilections of the serious-minded among our novel-readers would supply it. For not all Americans take the novel too lightly; some take it as heavily as death. To the school that tosses off and away the latest comer is opposed the school which, despising all frivolous stories written for pleasure merely, speaks in tense, devoted breath of those narratives wherein fiction is weighted with facts, and pinned by a moral to the sober side of life. It is significant that the novels most highly respected in America are studies of social conditions, reflexes of politics, or tales where the criticism of morals overshadows the narrative. Here the novel is an admirable agent. Its use as a purveyor of miscellaneous ideas upon things in general is no more objectionable than the cutting of young spruces to serve as Christmas-trees. For such a function they were not created, but they make a good end, nevertheless. The important inference is rather that American readers who do pretend to take the novel seriously are moved not so much by the fiction in their narratives as by the sociology, philosophy, or politics imaginatively portrayed. They respect a story with such a content because it comes as near as the novel can to not being fiction at all. And this, I imagine, is an unconscious throw-back to the old days when serious-minded readers chose Hannah More for the place of honor, because her stories taught the moralist how to live and die.
The historically minded will probably remark upon these general conclusions that a certain condescension toward some form of literature has ever been predictable of the general reader; the practically minded may add that no lasting harm to the mind of man and the pursuit of happiness seems to have come of it. The first I freely admit; the second I gravely doubt for the present and distrust for the future. Under conditions as we have them and will increasingly have them here in America, under democratic conditions, condescension toward fiction, the most democratic of literary arts, is certainly dangerous. It is dangerous because it discourages good writing. In this reading society that we have made for ourselves here and in western Europe, where much inspiration, more knowledge, and a fair share of the joy of living come from the printed page, good writing is clearly more valuable than ever before in the history of the race. I do not agree with the pessimists who think that a democratic civilization is necessarily an enemy to fine writing for the public. Such critics underrate the challenge which these millions of minds to be reached and souls to be touched must possess for the courageous author; they forget that writers, like actors, are inspired by a crowded house. But the thought and the labor and the pain that lie behind good writing are doubly difficult in an atmosphere of easy tolerance and good-natured condescension on the part of the readers of the completed work.
The novel is the test case for democratic literature. We cannot afford to pay its practitioners with cash merely, for cash discriminates in quantity and little more. Saul and David were judged by the numbers of their thousands slain; but the test was a crude one for them and cruder still for fiction. We cannot afford to patronize these novelists as our ancestors did before us. Not prizes or endowments or coterie worship or, certainly, more advertising is what the American novelist requires, but a greater respect for his craft. The Elizabethan playwright was frequently despised of the learned world, and, if a favorite with the vulgar, not always a respected one. Strange that learned and vulgar alike should repeat the fallacy in dispraising the preeminently popular art of our own times! To Sir Francis Bacon "Hamlet" was presumably only a playactor's play. If the great American story should arrive at last, would we not call it "only a novel"?
THE ESSENCE OF POPULARITY
You might suppose that popular literature was a modern invention. Cultivated shoulders shrug at the mention of "best sellers" with that air of "the world is going to the devil" which just now is annoyingly familiar. Serious minded people write of _The Saturday Evening Post_ as if it represented some new fanaticism destined to wreck civilization. The excessive popularity of so many modern novels is felt to be a mystery.
Of course there are new elements in literary popularity. The wave of interest used to move more slowly. Now thousands, and sometimes millions, read the popular story almost simultaneously, and see it, just a little later on the films. Millions, also, of the class which never used to read at all are accessible to print and have the moving pictures to help them.
But popularity has not changed its fundamental characteristics. The sweep of one man's idea or fancy through other minds, kindling them to interest, has been typical since communication began. The Greek romances of Heliodorus may be analyzed for their popular elements quite as readily as "If Winter Comes." "Pilgrim's Progress" and "The Thousand and One Nights" could serve as models for success, and the question, What makes popularity in fiction? be answered from them with close, if not complete, reference to the present. However, the results of an inquiry into popularity will be surer if we stick to modern literature, not forgetting its historical background. Human nature, which changes its essence so slowly through the centuries, nevertheless shows rapid alterations of phase. The question I propose, therefore, is, What makes a novel popular in our time?
I do not ask it for sordid reasons. What makes a novel sell 100,000 copies, or a short story bring $1000? may seem the same query; but it does not get the same answer, or, apparently, any answer valuable for criticism. A cloud descends upon the eyes of those who try to teach how to make money out of literature and blinds them. Their books go wrong from the start, and most of them are nearly worthless. They propose to teach the sources of popularity, yet instead of dealing with those fundamental qualities of emotion and idea which (as I hope to show) make popularity, their tale is all of emphasis, suspense, beginnings and endings, the relativity of characters, dialogue, setting-- useful points for the artisan but not the secret of popularity, nor, it may be added, of greatness in literature. Technique is well enough, in fact some technique is indispensable for a book that is to be popular, but it is the workaday factor in literature, of itself it accomplishes nothing.
But technique can be taught. That is the explanation of the hundred books upon it, and their justification. You cannot teach observation, or sympathy, or the background of knowledge which makes possible the interpretation and selection of experience--not at least in a lesson a week for nine months. Hence literary advisers who must teach something and teach it quickly are drawn, sometimes against their better judgment, to write books on technique by which criticism profits little. Technical perfection becomes their equivalent for excellence and for popularity. It is not an equivalent. More than a mason is required for the making of a statue.
I disclaim any attempt to teach how to be popular in this essay, although deductions may be made. I am interested in popularity as a problem for criticism. I am interested in appraising the pleasure to be got from such popular novels as "The Age of Innocence," "Miss Lulu Bett," "If Winter Comes," or "The Turmoil" --and the not infrequent disappointments from others equally popular. I am especially interested in the attempt to estimate real excellence, an attempt which requires that the momentarily popular shall be separated from the permanently good; which requires that a distinction be made between what must have some excellence because so many people like it, and what is good in a book whether many people like it or not. Such discrimination may not help the young novelist to make money, but it can refine judgment and deepen appreciation.
As for the popularity and its meaning, there need be no quarrel over that term. Let us rule out such accidents as when a weak book becomes widely known because it is supposed to be indecent, or because it is the first to embody popular propaganda, or because its hero is identified with an important figure of real life, or for any other casual reason. If a novel, because of the intrinsic interest of its story, or on account of the contagion of the idea it contains, is widely read by many kinds of readers, and if these readers on their own initiative recommend the book they have read to others, that is popularity, and a sufficient definition.
Perfection of form is not enough to make a book popular. A story has to move or few will read it, but it is doubtful whether a greater technical achievement than this is required for popularity. "Samson Agonistes" is technically perfect, but was never popular, while, to pass from the sublime to its opposite, "This Side of Paradise" was most crudely put together, and yet was popular. The best-built short stories of the past decade have not been the most popular, have not even been the best. No popular writer but could have been (so I profoundly believe) more popular if he had written better. But good writing is not a specific for unpopularity. The excellent writing of Howells could not give him Mark Twain's audience. The weak and tedious construction of Shakespeare's "Antony and Cleopatra," the flat style of Harold Bell Wright's narratives, has not prevented them from being liked. Form is only a first step toward popularity.
Far more important is an appeal to the emotions, which good technique can only make more strong. But what is an appeal to the emotions? "Uncle Tom's Cabin" appealed to the emotions, and so does "Get-Rich-Quick Wallingford." To what emotions does the popular book appeal? What makes "Treasure Island" popular? Why did "Main Street" have such an unexpected and still reverberating success?
"Treasure Island" is popular because it stirs and satisfies two instinctive cravings of mankind, the love of romantic adventure, and the desire for sudden wealth. This is not true, or rather it is not the whole, or even the important, truth, in "Main Street." There the chief appeal is to an idea not an instinct. We left the war nationally self-conscious as perhaps never before, acutely conscious of the contrasts between our habits, our thinking, our pleasures, our beliefs, and those of Europe. When the soldiers oversea talked generalities at all it was usually of such topics. The millions that never went abroad were plucked from their Main Streets, and herded through great cities to the mingled companionship of the camps. "Main Street," when it came to be written, found an awakened consciousness of provincialism, and a detached view of the home town such as had never before been shared by many. Seeing home from without was so general as to constitute, not a mere experience, but a mass emotion. And upon this new conception, this prejudice against every man's Main Street, the book grasped, and thrived. In like manner, "Uncle Tom's Cabin" grew great upon its conception of slavery. "Robert Elsmere" swept the country because of its exploitation of freedom in religious thought. No one of these books could have been written, or would have been popular if they had been written, before their precise era; no one is likely long to survive it, except as a social document which scholars will read and historians quote.
Roughly then, the appeal which makes for popularity is either to the instinctive emotions permanent in all humanity, though changing shape with circumstances, or to the fixed ideas of the period, which may often and justly be called prejudice. A book may gain its popularity either way, but the results of the first are more likely to be enduring. "Paradise Lost," the least popular of popular poems, still stirs the instinctive craving for heroic revolt, and lives for that quite as much as for the splendors of its verse. Dryden's "Hind and the Panther," which exploited the prejudices of its times, and was popular then, is almost dead.
What are these instinctive cravings that seek satisfaction in fiction and, finding it, make both great and little books popular? Let me list a few without attempting to be complete.
First in importance probably is the desire to escape from reality into a more interesting life. This is a foundation, of course, of all romantic stories, and is part of the definition of the romantic, but it applies to much in literature that is not usually regarded as romance. A more interesting life than yours or mine does not mean one we should wish actually to live, otherwise it would be difficult to account for the taste for detective stories of many sedentary bank presidents; nor does it mean necessarily a beautiful, a wild, a romantic life. No, we wish to escape to any imagined life that will satisfy desires suppressed by circumstance, or incapable of development in any attainable reality.
This desire to escape is eternal, the variety differs with the individual and still more with the period. While youthful love, or romantic adventure as in "Treasure Island," has been an acceptable mode for literature at least as far back as the papyrus tales of the Egyptians, more precise means of delivery from the intolerable weight of real life appear and disappear in popular books. In the early eighteen hundreds, men and women longed to be blighted in love, to be in lonely revolt against the prosaic well-being of a world of little men. Byron was popular. In the Augustan age of England, classic antiquity was a refuge for the dreaming spirit; in Shakespeare's day, Italy; in the fifteenth century, Arthurian romance. Just at present, and in America, the popularity of a series of novels like "The Beautiful and Damned," "The Wasted Generation," "Erik Dorn," and "Cytherea," seems to indicate that many middle-aged readers wish to experience vicariously the alcoholic irresponsibility of a society of "flappers," young graduates, and country club rakes, who threw the pilot overboard as soon as they left the war zone and have been cruising wildly ever since. We remember that for a brief period in the England of Charles II, James II, and William and Mary, rakishness in the plays of Wycherley and Congreve had a glamour of romance upon it and was popular. Indeed, the novel or drama that gives to a generation the escape it desires will always be popular. Test Harold Bell Wright or Zane Grey, Rudyard Kipling or Walter Scott, by this maxim, and it will further define itself, and ring true. Another human craving is the desire to satisfy the impulses of sex. This is much more difficult to define than the first because it spreads in one phase or another through all cravings. Romance of course has its large sex element, and so have the other attributes to be spoken of later. However, there is a direct and concentrated interest in the relations between the sexes which, in its finer manifestations, seeks for a vivid contrast of personalities in love; in its cruder forms desires raw passion; in its pathological state craves the indecent. A thousand popular novels illustrate the first phase; many more, of which the cave- man story, the desert island romance, "The Sheik" and its companions are examples, represent the second; the ever-surging undercurrent of pornography springs to satisfy the third.
Many sex stories are popular simply because they satisfy curiosity, but curiosity in a broader sense is a human craving which deserves a separate category. Popular novels seldom depend upon it entirely, but they profit by it, sometimes hugely. A novel like Dos Passos's "Three Soldiers," or Mrs. Wharton's "Age of Innocence," or Mrs. Atherton's "Sleeping Fires," makes its first, though not usually its strongest, appeal to our curiosity as to how others live or were living. This was the strength of the innumerable New England, Creole, mountaineer, Pennsylvania Dutch stories in the flourishing days of local color. It is a prop of the historical novel and a strong right arm for the picture melodrama of the underworld or the West. Indeed, the pictures, by supplying a photographic background of real scenes inaccessible to the audience have gained a point upon the written story.
Curiosity is a changeable factor, a sure play for immediate popularity, but not to be depended upon for long life. It waxes and wanes and changes its object. Just now we are curious about Russia, the South Sea Islanders, and night life on Broadway; to- morrow it may be New Zealand and Australia, the Argentine millionaire, and quite certainly the Chinese and China. Books appealing to the craving for escape have a longer life, for a story that takes a generation out of itself into fairyland keeps some of its power for the next. Nevertheless, the writer who guesses where curious minds are reaching and gives them what they want, puts money in his purse.
A fourth craving, which is as general as fingers and toes, is for revenge. We laugh now at the plays of revenge before "Hamlet," where the stage ran blood, and even the movie audience no longer enjoys a story the single motive of which is physical revenge. Blood for blood means to us either crime or rowdyism. And yet revenge is just as popular in literature now as in the sixteenth century. Only its aspect has changed. Our fathers are not butchered in feuds, our sons are not sold into slavery, and except in war or in street robberies we are not insulted by brute physical force. Nevertheless we are cheated by scoundrels, oppressed by financial tyranny, wounded by injustice, suppressed by self-sufficiency, rasped by harsh tempers, annoyed by snobbery, and often ruined by unconscious selfishness. We long to strike back at the human traits which have wronged us, and the satiric depiction of hateful characters whose seeming virtues are turned upside down to expose their impossible hearts feeds our craving for vicarious revenge. We dote upon vinegarish old maids, self- righteous men, and canting women when they are exposed by narrative art, and especially when poetic justice wrecks them. The books that contain them bid for popularity. It happens that in rapid succession we have seen three novels in which this element of popular success was strong: Miss Sinclair's "Mr. Waddington of Wyck," "Vera," by the author of "Elizabeth in Her German Garden," and Mr. Hutchinson's "If Winter Comes." The first two books focus upon this quality, and their admirable unity gives them superior force; but it is noteworthy that "If Winter Comes," which adds other popular elements in large measure to its release of hate, has been financially the most successful of the three.
To these deep cravings of the heart must be added another of major importance. I mean aspiration, the deep desire of all human without exception sometimes to be better, nobler, finer, truer. Stories of daring in the face of unconquerable odds, stories of devotion, above all stories of self-sacrifice are made to gratify this emotion. They are purges for the restless soul. Some critic of our short story discovered not long ago that the bulk of the narratives chosen for reprinting had self-sacrifice as theme. This is precisely what one would expect of comfortable, ease-loving peoples, like the Germans before the empire and the Americans of our generation. When no real sacrifice of goods, of energy, of love, or of life is necessary, then the craving for stories of men who give up all and women who efface themselves is particularly active. The hard, individualistic stories of selfish characters-- Ben Hecht's for example, and Scott Fitzgerald's--have been written after a war period of enforced self-sacrifice and by young men who were familiar with suffering for a cause. But most American readers of our generation live easily and have always lived easily, and that undoubtedly accounts for the extraordinary popularity here of aspiring books. Reading of a fictitious hero who suffers for others is a tonic for our conscience, and like massage takes the place of exercise. By a twist in the same argument, it may be seen that the cheerful optimist in fiction, who Pollyannawise believes all is for the best, satisfies the craving to justify our well-being. I do not, however, mean to disparage this element of popularity. It is after all the essential quality of tragedy where the soul rises above misfortune. It is a factor in noble literature as well as in popular success.
So much for some of the typical and instinctive cravings which cry for satisfaction and are the causes of popularity. To them may be added others of course, notably the desire for sudden wealth, which is a factor in "Treasure Island" as in all treasure stories, and the prime cause of success in the most popular of all plots, the tale of Cinderella, which, after passing through feudal societies with a prince's hand as reward, changed its sloven sister for a shopgirl and King Cophetua into a millionaire, and swept the American stage. To this may also be added simpler stimulants of instinctive emotion, humor stirring to pleasant laughter, pathos that exercises sympathy, the happy ending that makes for joy. Stories which succeed because they stir and satisfy in this fashion are like opera in a foreign tongue, which moves us even when we do not fully understand the reason for our emotion. They differ from another kind of popular story, in which a popular idea rather than an instinctive emotion is crystallized, and which now must be considered.
Each generation has its fixed ideas. A few are inherited intact by the generation that follows, a few are passed on with slight transformation, but most crumble or change into different versions of the old half-truths. Among the most enduring of prejudices is the fallacy of the good old times. Upon that formula nine-tenths of the successful historical romances are built. That American wives suffer from foreign husbands, that capital is ruthless, that youth is right and age wrong, that energy wins over intellect, that virtue is always rewarded, are American conceptions of some endurance that have given short but lofty flights to thousands of native stories.
More important, however, in the history of fiction are those wide and slow moving currents of opinion, for which prejudice is perhaps too narrow a name, which flow so imperceptibly through the minds of a generation or a whole century that there is little realization of their novelty. Such a slow-moving current was the humanitarianism which found such vigorous expression in Dickens, the belief in industrial democracy which is being picked up as a theme by novelist after novelist to-day, or the sense of the value of personality and human experience which so intensely characterizes the literature of the early Renaissance.
If a novel draws up into itself one of these ideas, filling it with emotion, it gains perhaps its greatest assurance of immediate popularity. If the idea is of vast social importance, this popularity may continue. But if it is born of immediate circumstance, like the hatred of slavery in "Uncle Tom's Cabin," or if it is still more transient, say, the novelty of a new invention, like the airplane or wireless, then the book grows stale with its theme. The like is true of a story that teaches a lesson a generation are willing to be taught--it lives as long as the lesson. What has become of Charles Kingsley's novels, of the apologues of Maria Edgeworth? "Main Street" is such a story; so was "Mr. Britling Sees It Through"; so probably "A Doll's House." Decay is already at their hearts. Only the student knows how many like tales that preached fierily a text for the times have died in the past. But I am writing of popularity not of permanence. In four popular novels out of five, even in those where the appeal to the instinctive emotions is dominant, suspect some prejudice of the times embodied and usually exploited. It is the most potent of lures for that ever increasing public which has partly trained intelligence as well as emotions.
Perhaps it is already clear that most popular novels combine many elements of popularity, although usually one is dominant. Among the stories, for instance, which I have mentioned most frequently, "Main Street" depends upon a popular idea, but makes use also of the revenge motive. It is not at all, as many hasty critics said, an appeal to curiosity. We know our Main Streets well enough already. And therefore in England, which also was not curious about Main Streets, and where the popular idea that Sinclair Lewis seized upon was not prevalent, the book has had only a moderate success. "If Winter Comes" combines the revenge motive with aspiration. Scott Fitzgerald's first novel made its strong appeal to curiosity. We had heard of the wild younger generation and were curious. His second book depends largely upon the craving for sex experience, in which it resembles Mr. Hergesheimer's "Cytherea," but also plays heavily upon the motive of escape, and upon sheer curiosity. "Miss Lulu Bett" was a story of revenge. Booth Tarkington's "Alice Adams"--to bring in a new title--is a good illustration of a story where for once a popular novelist slurred over the popular elements in order to concentrate upon a study of character. His book received tardy recognition but it disappointed his less critical admirers. Mr. White's "Andivius Hedulio" depends for its popularity upon curiosity and escape.
The popular story, then, the financially successful, the immediately notorious story, should appeal to the instinctive emotions and may be built upon popular prejudice. What is the moral for the writer? Is he to lay out the possible fields of emotion as a surveyor prepares for his blue print? By no means. Unless he follows his own instinct in the plan, or narrates because of his own excited thinking he will produce a thinly clad formula rather than a successful story. There is no moral for the writer, only some rays of light thrown upon the nature of his achievement. The way to accomplish popularity, if that is what you want, is to write for the people, and let formula, once it is understood, take care of itself. As an editor, wise in popularity, once said to me, "Oppenheim and the rest are popular because they think like the people not for them."
What is the moral of this discussion for the critical reader? A great one, for if he does not wish to be tricked constantly by his own emotions into supposing that what is timely is therefore fine, and what moves him is therefore great, he must distinguish between the elements of popularity and the essence of greatness. It is evident, I think, from the argument that every element of popularity described above may be made effective upon our weak human nature with only an approximation to truth. The craving for escape may be, and usually is, answered by sentimental romance, where every emotion, from patriotism to amorousness, is mawkish and unreal. Every craving may be played upon in the same fashion just because it is a craving, and the result be often more popular for the exaggeration. Also it is notorious that a prejudice--or a popular idea, if you prefer the term--which is seized upon for fiction, almost inevitably is strained beyond logic and beyond truth, so much so that in rapid years, like those of 1916 to 1920 which swept us into propaganda and out again, the emphatic falsity of a book's central thesis may be recognized before the first editions are exhausted. It would be interesting to run off, in the midst of a 1922 performance, some of the war films that stirred audiences of 1918. It will be interesting to reread some of the cheaper and more popular war stories that carried even you, O judicious reader, off your even balance not five years ago to-day!
We have always known, of course, that a novel can be highly popular without being truly excellent. Nevertheless, it is a valuable discipline to specify the reasons. And it is good discipline also in estimating the intrinsic value of a novel to eliminate as far as is possible the temporal and the accidental; and in particular the especial appeal it may have to your own private craving--for each of us has his soft spot where the pen can pierce. On the contrary, if the highly speculative business of guessing the probable circulation of a novel ever becomes yours, then you must doubly emphasize the importance of these very qualities; search for them, analyze them out of the narrative, equate them with the tendencies of the times, the new emotions stirring, the new interests, new thoughts abroad, and then pick best sellers in advance.
Yet in eliminating the accidental in the search for real excellence, it would be disastrous to eliminate all causes of popularity with it. That would be to assume that the good story cannot be popular, which is nonsense. The best books are nearly always popular, if not in a year, certainly in a decade or a century. Often they spread more slowly than less solid achievements for the same reason that dear things sell less rapidly than cheap. The best books cost more to read because they contain more, and to get much out the reader must always put much in. Nevertheless, the good novel will always contain one or more of the elements of popularity in great intensity. I make but one exception, and that for those creations of the sheer intellect, like the delicate analyses of Henry James, where the appeal is to the subtle mind, and the emotion aroused an intellectual emotion. Such novels are on the heights, but they are never at the summit of literary art. They are limited by the partiality of their appeal, just as they are exalted by the perfection of their accomplishment. They cannot be popular, and are not.
The "best seller" therefore may be great but does not need to be. It is usually a weak book, no matter how readable, because ordinarily it has only the elements of popularity to go on, and succeeds by their number and timeliness instead of by fineness and truth. A second-rate man can compound a best seller if his sense for the popular is first-rate. In his books the instinctive emotions are excited over a broad area, and arise rapidly to sink again. No better examples can be found than in the sword-and- buckler romance of our 'nineties which set us all for a while thinking feudal thoughts and talking shallow gallantry. Now it is dead, stone dead. Not even the movies can revive it. The emotions it aroused went flat over night. Much the same is true of books that trade in prejudice, like the white slave stories of a decade ago. For a moment we were stirred to the depths. We swallowed the concept whole and raged with a furious indigestion of horrible fact. And then it proved to be colic only.
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Definitions: Essays in Contemporary Criticism [First Series]Chapter III: Conclusion: Defining the Indefinable (2)
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