Chapter XII: Success: and Some of Its Minor Conditions

The Truth about Success

There are two kinds of success in fiction--commercial and literary; and sometimes a writer is able to combine the two. Thomas Hardy is an example of the writer who produces literature and has large sales. On the other hand, there are many writers who succeed in one direction, but not in the other. The works of Marie Corelli have an amazing circulation, but they are not regarded as literature; whereas such genuine work as that of Mr Quiller Couch has to be content with sales far less extensive.

Now Thomas Hardy, Marie Corelli, and Quiller Couch have all succeeded, but in different ways. No doubt the reader would prefer to succeed in the manner of Hardy, but if he can't do it, he must be content to succeed in the best way he can. It is easy to talk about Miss Corelli's "rot" and "bosh" and "high falutin," but long columns of figures in a publisher's ledger mean something after all. They do not necessarily mean literary merit, delicate insight, or beautiful characterisation; they probably mean a keen sense of what the public likes, and a power to tickle its palate in an agreeable manner. Still, not every man or woman is able to do this, and although such a success may not rank as one of the first order, it _is_ a success which nobody can gainsay. Literary journals have been instituting "inquiries" into the cases of men like Mr Silas Hocking and the Rev. E. P. Roe: why have they a circulation numbered by the million? No "inquiry" is needed. They are literary merchantmen who have studied the book-market thoroughly, and as a result they know what is wanted and supply it. Let them have their reward without mean and angry demur.

However one may try to explain the fact, it is none the less true that genuine literature often fails to pay the expenses of publication; at any rate, if it accomplishes more than that, it is infinitesimal as compared with the huge sales of inferior work. I do not know the circulation of Mr Henry Harland's "Comedies and Errors"--possibly it has been moderate--but I would rather be the author of this volume of beautiful workmanship than of all the works of Marie Corelli--the bags of gold notwithstanding. Of course, this is merely a personal preference with which the reader may have no sympathy; but the fact remains that, if a writer produces real literature and it does not sell, he has not therefore failed in his purpose; he may not receive many cheques from his publisher, but it is real compensation to have an audience, "fit though few."

On the general question of literary success, George Henry Lewes says: "We may lay it down, as a rule, that no work ever succeeded, even for a day, but it deserved that success; no work ever failed but under conditions which made failure inevitable. This will seem hard to men who feel that, in their case, neglect arises from prejudice or stupidity. Yet it is true even in extreme cases; true even when the work once neglected has since been acknowledged superior to the works which for a time eclipsed it. Success, temporary or enduring, is the measure of the relation, temporary or enduring, which exists between a work and the public mind."[167:A]

Failure has a still more fruitful cause--namely, the misdirection of talent. "Men are constantly attempting, without special aptitude, work for which special aptitude is indispensable.

'On peut etre honnete homme et faire mal des vers.'

A man may be variously accomplished and yet be a feeble poet. He may be a real poet, yet a feeble dramatist. He may have dramatic faculty, yet be a feeble novelist. He may be a good story-teller, yet a shallow thinker and a slip-shod writer. For success in any special kind of work, it is obvious that a special talent is requisite; but obvious as this seems, when stated as a general proposition, it rarely serves to check a mistaken presumption. There are many writers endowed with a certain susceptibility to the graces and refinements of literature, which has been fostered by culture till they have mistaken it for native power; and these men being destitute of native power are forced to imitate what others have created. They can understand how a man may have musical sensibility, and yet not be a good singer; but they fail to understand, at least in their own case, how a man may have literary sensibility, yet not be a good story-teller or an effective dramatist."[168:A]

The conclusion of the whole matter is this: determine what your projected work is to do; if you are going to offer it in a popular market, give the public plenty for its money, and spice it well; if you are going to offer a sacrifice to the Goddess of Art, be content if you receive no more applause than that which comes from the few worshippers who surround the sacred shrine.

FOOTNOTES:

[167:A] "The Principles of Success in Literature," p. 10.

[168:A] "The Principles of Success in Literature," p. 7.

SUCCESS

Minor Conditions of Success

1. Good literature has the same value in manuscript as in typescript, but from the standpoint of author and publisher, it can hardly be said to have the same chances. Penmanship does not tend to improve, and some of the scrawly MSS. sent in to publishers are enough to create dismay in the stoutest heart. It is pure affectation to pretend to be above such small matters. Just as a dinner is all the more appetising because it is neatly and daintily served, so a _MS._ has better chances of being read and appreciated when set out in type-written characters.

2. Be sure that you are sending your _MS._ to the right publisher. Novels with a strongly developed moral purpose are not exactly the kind of thing wanted by Mr Heinemann; and if you have anything like "The Woman Who Did," don't send it to a Sunday School Publishing Company. These suppositions are no doubt absurd in the extreme, but they will serve my purpose in pointing out the careless way in which many beginners dispose of their wares. Nearly all publishers specialise in some kind of literature, and it is the novelist's duty to study these types from publishers' catalogues, providing, of course, he does not know them already. The commercial instinct is proverbially lacking in authors; if it were not we should witness less frequently the spectacle of portly MSS. being sent out haphazard to publisher after publisher.

3. Perhaps my third point ought to have come first. It relates to the obtaining of an expert's views on the matter and form of your story. This will cost you a guinea, perhaps more, but it will save your time and hasten the possibilities of success. You can easily spend a guinea in postage and two or three more in having the MS. re-typed,--and yet the tale be ever the same--"Declined with thanks." Spare yourself many disappointments by putting your literary efforts before a competent critic, and let him point out the crudities, the digressions, and those weaknesses which betray the 'prentice hand. It will not be pleasant to see a pen line through your "glorious" passages, or two blue pencil marks across a favourite piece of dialogue, but it is better to know your defects at once than to discover them by painful and constant rejections.

4. Be willing to learn; have no fear of hard work; do the best, and write the best that is in you; and never ape anybody, but be yourself.

APPENDICES