Chapter I: Front Matter

[Transcriber’s Note: This ebook was created in honor of Distributed Proofreaders’ 20th Anniversary.

Italic font is indicated by _underscores_, bold font by =equal signs=, and larger font by +plus signs+.

The symbol ‡ denotes an illustration description that is not part of the original work.]

+KNOTT’S
POP-CORN BOOK+

DEDICATED TO

THE HEALTH
THE HAPPINESS
THE WEALTH

OF ALL PEOPLE

CONTENTS:

Pop-Corn, the Grain and its Handling
The Popping of Corn
Factory Planning
The Right Way to Handle the Batch
What to do with Corn that Does Not Pop
Raw Materials
Paper and Packages
The Cooking of Syrup
Recipes and Formulas
Distribution
National Confectioners’ Association
How to Figure Costs
Pop-Corn Machinery

_COMPILED BY_
E. R. KNOTT

PUBLISHED BY
+E. R. KNOTT MACHINE CO.+
BOSTON, MASSACHUSETTS

Copyrighted, 1920
_By_ E. R. KNOTT

E. R. KNOTT
MACHINE COMPANY
BOSTON]

WHEN BETTER POP-CORN
MACHINES ARE MADE
+KNOTT+ WILL MAKE THEM

The Illustration in Colors

You see a few of the many attractive styles in which you can put up pop-corn made on Knott’s Pop-Corn Machines.

The top package, a pop-corn brick, is extensively sold from Maine to New Jersey along the Atlantic coast at beaches and parks in summer.

The center picture of bar pop-corn, either ground or whole, is a New England favorite. The top bar has the paper folded back as it is held while eating by biting off the bar.

The lower left is a package of whole corn fritters or crispettes, while at the right is shown a crispette on top of some ground corn fritters.

The center upper piece is called “two-fers” because it sells two for a penny. It is a New England piece. The lower center is a penny cake.

These last four pieces are winter goods.

The flavors are Molasses (yellow), Chocolate (brown), Vanilla (white), Checkerberry or Wintergreen (pink).

This Book has been Printed:--

(1) Because now is the time to enter into the manufacture of pop-corn.

(2) Because every district will soon have its pop-corn factory.

(3) Because your customers will realize that only goods of local manufacture and high quality, under your trade-mark, are dependably fresh and wholesome.

(4) Because people are buying more pop-corn than ever before.

(5) Because the demand for pop-corn ground and whole, in squares, bars, fritters, etc., in New England is as substantial as the demand for crackers.

(6) Because pop-corn has great possibilities.

(7) Because pop-corn may be put before the public in many ways.

(8) Because if one style is not salable in a certain locality there are enough that will be, as there are plenty of styles to choose from.

(9) To show that you should trade-mark your goods.

(10) To show that the “price toboggan” had better coast empty.

(11) To give you guidance, so that no matter what may be your problem you may eventually achieve success.

(12) Because pop-corn makers are scarce as compared to the demand for them, and it is hoped that this will assist in the training of capable men.

(13) Because pop-corn made on quality builds business.

(14) Because we want to increase the consumption of pop-corn.

This is the kind of a book that you get properly balanced in your mind if you READ IT THREE TIMES, one after the other. Even after the third time you will find something that you passed over without noticing at the other readings.