Chapter V

GETTING COUNTRY PATIENTS. Making Connection 73
With Prospective Patients—Again, the
Intelligent Use of Newspapers—First Steps
to Be Taken in the Location of Good
Cases—Correspondence an Important
Feature—The Kind of Letters that Inspire
Confidence and Bring Patients to the
Doctor’s Office—What a Physician Should and
Should Not Say in His
Correspondence—Specimen Letters—The Danger
Line in Correspondence—Effect of the Right
Kind of Letters—Humoring the Family
Physician—Getting in Touch With the
Latter—How to Make Him a Friendly
Co-operator—Arranging for Country
Trips—Proper Method of Procedure—Working on
a Business Basis—Schedule for Receiving
Callers—Reception of Stranger
Doctors—Division of Fees to Secure Their
Support—Treatment of Country Patients—How
Big Fees Are Obtained

CHAPTER VI.

RECEPTION OF OFFICE PATIENTS. Attractive 93
Quarters the First Essential—How to Select
and Furnish Rooms—Reception of Strangers on
Arrival—Separation of Callers—Reception
Room Attendant an Important Factor—The Kind
that Wins—Hints on Treatment of
Callers—Recourse to Correspondence File
Vitally Essential—How Letters Should Be
Kept in Order to Get the Necessary
Information Speedily—Letters Frequently
Give Clues as to the Writer’s Business
Calling and Financial Responsibility—Object
in Making Callers Wait Before Physician
Receives Them—How the Reception Room
Attendant May Become a Valuable
Ally—Stenographers Should Be Kept Out of
Sight