Chapter I: Front Matter

SIXTEEN big pecan nuts on a single small lower branch of one tree in
our big, bearing orchard on our Calhoun County Orchard Plantation.
This picture, in natural colors, from a photograph taken in late
September, 1919, gives an idea of the prodigious number of nuts that
a single large, bearing tree will yield.
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Paper Shell Pecans

The first quarter of the east front of our bearing pecan orchard. As far as the eye can see, stretch row after row of fine, big pecan trees (compare with man for size); many of which have borne over two hundred pounds in a single season.

What better evidence could you wish of the adaptability of soil and climate to pecan growing?

_All illustrations of pecan trees in this book were made from
photographs taken on our plantations of over 7000 acres in southwest
Georgia—where pecans thrive best._

TABLE OF CONTENTS

Economic Value of the Pecan, 4, 10, 14, 15

Right Foods—The Increasing Demand, 5

Less Animal Flesh—More Pecan Meat, 5, 6, 16

Shall We Cease to Eat Meat?, 7, 8

Nut Meat Gives Fat and All Needed Protein, 9

Nuts a Staple Necessary Food, 11

Nuts Versus Beefsteak, 12

Nuts, the Safer Source of Protein, 13

Grow Pecans—the Ideal Fat Food, 14

Twenty Times as Much Food Per Acre, 15

The Finer the Nut the Greater the Demand, 17, 18, 25, 26, 27, 28, 29

The Pecan—the Year Round Nut, 18

What Is the Paper Shell Pecan?, 19, 21

The Hardiest of All Nut Trees, 20

Hess Brand Paper Shell Pecans, 22, 23, 24, 25, 26, 27, 28, 33, 34

Hess Brand Paper Shell Pecans Please All Who Eat Them, 25, 26, 27, 28

We Have Sold Tons of Hess Brand Paper Shell Pecans, 24

Nuts Meet the Demand for Uncooked Food, 30

Maximum Food Value in Condensed Form, 32

More Pecan Orchards—A Vital Necessity, 35

How Pecan Trees do Grow (Illustrated), 22, 36, 43, 45

Our Co-operative, Profit-Sharing System, 37, 38, 39, 40

Service—Which Builds Productive Orchards, 41

Each Acre-Unit Increases in Value $100.00 a Year, 46

Units Fully Paid in Case of Death, 70

One of the Safest Industries—the Profit is O. K., 42

Yield of Orchard Units, 42

Our Investors All Over the World, 48

Letters from Owners Who Visited Our Plantation, 49, 50, 52, 59

An Ideal Southern Home, 51, 52

Investigate the Company—Its Management and Its Officers, 53 to 65

No Investment Could Be Safer, 66, 67

Who Should Invest, 67, 68

Application Blank, 69, 70

A Few of the Noted Authorities and References

Government Statistics.

U. S. Congressional Records, 4, 5, 10, 30, 38

Alabama Dept. of Agriculture, 4

U. S. Census Bureau, 5, 6, 16, 30

President Wilson, 5

U. S. Dept. of Agriculture, 57

U. S. Food Administration, 8

Famous Food Authorities.

Dr. Graham Lusk, 7, 13

Physical Culture Mag., 8, 13

Dr. Harvey W. Wiley, 8

Dr. Gordon J. Saxon, 8

Dr. J. H. Kellogg, 9, 10, 12, 14, 15, 26, 30

Professor Cajori, of Yale, 11

Dr. Hoobler, Detroit, 11, 15

Alfred W. McCann, 13

Inter-Allied Scientific Food Commission, 13

Dr. Elmer Lee, 26

Prominent Magazines Quoted.

Literary Digest, 8

Good Health, 8, 11, 13, 14

Journal of the American Medical Association, 11

Noted Agricultural Authorities.

Luther Burbank, 4, 19, 26, 67

American Nut Journal, 19

Field Illustrated, 7

Prof. H. Harold Hume, 9

Prof. Henry, of Wisconsin Univ., 14

E. Lee Worsham, 18, 21

Copyright, 1921, Elam G. Hess, Manheim, Pa., Issued Jan., 1921.

The above photographic illustration shows a big, bearing pecan tree on
our plantation, near the house. For size, compare with the men shown
in the foreground.
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