Chapter I: Front Matter

------------------------------------------------------------

Applied Psychology

POWER OF MENTAL IMAGERY

_Being the Fifth of a Series of_ _Twelve Volumes on the Applications_ _of Psychology to the Problems of_ _Personal and Business_ _Efficiency_

BY

WARREN HILTON, A.B., L.L.B.

FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY

ISSUED UNDER THE AUSPICES OF THE LITERARY DIGEST FOR The Society of Applied Psychology NEW YORK AND LONDON 1920

------------------------------------------------------------

COPYRIGHT 1914 BY THE APPLIED PSYCHOLOGY PRESS SAN FRANCISCO

(_Printed in the United States of America_)

------------------------------------------------------------

CONTENTS

Chapter

I. IMAGINATION AND RECOGNITION Page

RECOGNIZING THE PAST AS PAST 3
IMAGINATION, PAST, PRESENT AND FUTURE 5

II. KINDS OF MENTAL IMAGES

VISUAL IMAGERY 9
AUDITORY IMAGERY 11
IMAGERY OF TASTE AND SMELL 12
MUSCULAR AND TACTUAL IMAGERY 13
PERSONAL DIFFERENCES IN MENTAL IMAGERY 14
INVESTIGATIONS OF DOCTOR GALTON 15
INVESTIGATIONS OF PROFESSOR JAMES 16
INVESTIGATIONS OF PROFESSOR SCOTT 21

III. HOW TO INFLUENCE OTHERS THROUGH MENTAL IMAGERY

A RULE FOR INFLUENCING OTHERS 31
APPLICATION TO PEDAGOGY 32
HOW TO SELL GOODS BY MENTAL IMAGERY 33
A STUDY OF ADVERTISEMENTS 34
THE WORDS THAT CREATE DESIRE 35
A KEY FOR SELECTING A CALLING 36

IV. HOW TO TEST YOUR MENTAL IMAGERY

FINDING OUT YOUR WEAK POINTS 39
TESTS FOR VISUAL IMAGERY 40
TESTS FOR AUDITORY AND OLFACTORY IMAGERY 42
TESTS FOR IMAGERY OF TASTE AND TOUCH 43
TESTS FOR IMAGERY OF HEAT AND COLD 44
HOW TO CULTIVATE MENTAL IMAGERY 45

V. THE CREATIVE IMAGINATION

THE PROCESS OF CREATIVE IMAGINATION 49
BUSINESS AND FINANCIAL IMAGINATION 50
HOW WEALTH IS CREATED 51
THE KLAMATH PHILOSOPHY 52
HOW MEN GET THINGS 53
PREREQUISITES TO ACHIEVEMENT 54
HOW TO TAKE RADICAL STEPS IN BUSINESS 55
THE EXPANSION OF BUSINESS IDEALS 57
RISING TO THE EMERGENCY 58
THE CONSTRUCTIVE IMAGINATION 59
LITTLE TASKS AND BIG TASKS 60
WORKING UP A DEPARTMENT 61
IMAGINATION IN HANDLING EMPLOYEES 62
HOW TO TEST AN EMPLOYEE'S IMAGINATION 63
IMAGINATION IN BUSINESS GENERALLY 64
IMAGINATION AND ACTION 65

IMAGINATION AND RECOGNITION