Chapter XV: Conclusion

Accomplishment in business or in any other field of endeavor is to a large extent a state of mind. It requires first of all that the man shall have a strong, healthy determination to succeed and confidence in his ability to do so. It requires also that he shall be willing to supply himself with the necessary tools to build success, in the same way that the shoemaker provides himself with the necessary tools to make a pair of shoes.

The Training Course for Retail Shoe Salesmen is the salesman’s kit of tools with which he may build for himself success in his work. But he must learn to use the tools. In other words, he must first _read_ the Course and secondly he must make it a part of his daily selling work to _apply the principles_. The suggestions made are practical and workable. They are taken from the experience of men who have succeeded and therefore they are not simply opinions but proven facts.

A man’s development is not something to be completed in a day or a week. It is a gradual process of growth. The reader will do well to refer back to this volume from time to time for the purpose of refreshing his memory on the different matters bearing upon shoe salesmanship and self development. In this way he will be in a position to determine the extent of his progress along the lines suggested and, what is still more important, he will be encouraged to renew his efforts in the knowledge of his definite progress already made toward the greater success that awaits him.

THE·PLIMPTON·PRESS
NORWOOD·MASS·U·S·A

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TRANSCRIBER’S NOTES

1. Silently corrected typographical errors. 2. Retained anachronistic and non-standard spellings as printed. 3. Enclosed italics font in _underscores_.