Chapter VI: Booming the Big Show 104
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Novel Advertising Features 105
The "Devil's Whistle" 106
"Spotters" 108
Rivalry in Exploiting Opposition Shows 112
Costly Rivalry 113
Idle Bill-Posters 116
The Courtesy of Editors 118
Jumbo's Free Advertising 120
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Sawdust & Spangles: Stories & Secrets of the CircusChapter VI: Booming the Big Show 104
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