Chapter IV

Some years ago—as lately as the presidential contest between Cleveland and Blaine—it was a cast-iron tradition of journalism that personal defamation was a necessary and effective aid to success. True, every newspaper deprecated it in a general way, and rose at it, shrieking when it hurt; but nearly all practised it and always had done so. Every political campaign was a disgraceful welter of detraction and calumniation. To snout out a candidate’s “personal record,” and if it was found clean befoul it—that was what the partisan editor regarded as his first and highest duty to his party. The besmirching of candidates was a tradition sacred and inviolable; it is now a dead practice, and we have probably seen the last campaign of mud-slinging. The thing might advantageously have been stopped at any time. The people did not demand it; they were as decent then as now. The case was that newspaper men did not know their business; and in respect of many other disreputable survivals they do not know it now. I could name a full dozen newspaper traditions now in full and strenuous vitality that are as needless and mischievous as the vilification of candidates. They will all die hard, but die they must, for the world will finally fall into the sun, which will consume them.