Chapter D: APPLETON & COMPANY, Publishers, NEW YORK

The Promise of
A Better Tire Day

Goodyear Fortified Tires came, years ago, to promise men a better
tire day. And that promise was fulfilled.

They made Goodyear the largest-selling tire in the world, a place
it has held ever since. Last year men bought 1,479,883—about one
for each car in use.

Not Magical

Don’t expect in the Goodyear a magical tire. It is not exempt
from mishap and misuse.

It won top place because it averaged best. It did that because,
in five great ways, it excels every other tire. It combats in
five ways, exclusive to Goodyear, these six major troubles—

Rim-Cuts
Blowouts
Loose Treads
Insecurity
Punctures
Skidding

One way—our “On-Air” cure—costs us $450,000 yearly. One comes
through forming in each tire hundreds of large rubber rivets. One
compels us to vulcanize in each tire base 126 braided piano
wires.

One comes through our double-thick All-Weather tread, with its
sharp, tough, resistless grips. These things together mean a
super-tire.

Lower Prices

Yet these costly-built tires, in the past two years, have been
thrice reduced in price. Our last reduction—on February
1st—brings the two-year total to 45%.

Never has a tire given so much for the money as Fortified Tires
do now. We ask you, for your own sake, to prove it. Any dealer
will supply you.

GOODYEAR
AKRON, OHIO

Fortified Tires

No-Rim-Cut Tires—“On-Air” Cured
With All-Weather Treads or Smooth

The Goodyear Tire & Rubber Company, Akron, O.

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THE EGOIST

Every Number of THE EGOIST Contains an Admirable Editorial
by Dora Marsden

In addition to the regular contributors, James Joyce, Muriel
Ciolkowska and Richard Aldington, the March Number contains an
article on James Elroy Flecker by Harold Monro and poems by Paul
Fort, prince des poètes, and F. S. Flint.

SPECIAL IMAGIST NUMBER
May, 1915

This Number will be entirely devoted—apart from the Editorial—to
the works of the young Anglo-American group of poets, known as
“The Imagists,” and will contain:

Poems by Richard Aldington, H. D., J. G, Fletcher, F. S. Flint,
D. H. Lawrence, Amy Lowell, Harold Monro, Marianne Moore, May
Sinclair, Clara Shanafelt.

A History of Imagism by F. S. Flint.

A Review of “Some Imagist Poets, 1915,” by Harold Monro.

Essays on and Appreciations of the Work of H. D., J. G. Fletcher,
F. S. Flint, D. H. Lawrence, Amy Lowell, and Ezra Pound.

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Transcriber’s Notes

Advertisements were collected at the end of the text.

The table of contents on the title page was adjusted in order to reflect correctly the headings in this issue of THE LITTLE REVIEW.

In “Extreme Unction”, the line “THE GIRL. You don’t _know_?” was obviously duplicated. After comparison with another edition, the second occurrence was removed.

In the letters to the Editor (“The Reader Critic”), the Editor seems to have left spelling variations uncorrected. They are not corrected here either.

The original spelling was mostly preserved. A few obvious typographical errors were silently corrected. All other changes are shown here (before/after):

[p. 32]:
... he sang loudly over the hedge whenever he cause sight of
Marianna’s middy ...
... he sang loudly over the hedge whenever he caught sight of
Marianna’s middy ...

[p. 33]:
... wrong things you dont you can’t remember did ye—did ye
ever kill a kid ...
... wrong things you done you can’t remember did ye—did ye
ever kill a kid ...