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Chapter XV: Appendix: (always a right-hand page)

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This should be set in the same face as the text, but in one size smaller type. If the text ends on the left-hand page, a Half Title may be thrown between the text and the Appendix.

GLOSSARY (_preferably a right-hand page_)

The size of type used for the Glossary depends wholly upon its nature, but it usually is two full sizes smaller than that used in the text of the volume. A Half Title may be thrown in before the Glossary, if the text ends on the left-hand page.

BIBLIOGRAPHY (_preferably a right-hand page_)

The comments made under "Glossary" apply equally to the Bibliography. The combination of titles of books and the names of authors offers an attractive opportunity for artistic treatment.

INDEX (_always a right-hand page_)

If the text ends on the left-hand page, a Half Title may be thrown in before the Index. The type used for the Index is usually 8 point size set in double column. There is so much difference in the way the index entries read that great care should be exercised to select a model which will fit the particular case in hand.

* * * * *

A SYMPOSIUM: _By Bruce Rogers, Carl Purington Rollins, Joseph Blumenthal, P. J. Conkwright, Arthur W. Rushmore, Milton Glick, Morris Colman, Evelyn Harter, Peter Beilenson and Ernst Reichl._

Have there been any material changes in the anatomy of the book in the past quarter century? Should there be, to have the contemporary book reflect the times in which it is designed, set and printed?

As these and other questions occurred, we re-appraised the Anatomy of the Book summation in _The Manual of Linotype Typography_, reprinted in the foregoing pages. That text seemed to stand up pretty well. It was written originally by William Dana Orcutt for the _Manual_, whose typographical plan and critical comment was prepared with the co-operation of the late Edward E. Bartlett, then Director of Linotype Typography.

* * * * *

What revisions or additions would Mr. Orcutt suggest for a reprinting? What would other prominent designers and book-makers suggest?

The idea of a symposium appealed. The counsel of Bruce Rogers, Carl Purington Rollins and Joseph Blumenthal, in the field of fine and privately printed books, was invited, with that of P. J. Conkwright in the university press field.

Trade book-makers would also have opinions and suggestions, in all probability. Counsel was sought from Milton Glick, who heads the Viking Press design and production activity; Morris Colman, former chairman of the A.I.G.A. Trade Book Clinic and one of Viking's top designers; Arthur W. Rushmore, former Harper vice-president in charge of design and production, now retired to the delights of his Golden Hind Press, at Madison, N. J.; and Ernst Reichl, one of our ranking modern designers, whose long association in book manufacturing with H. Wolff and as a free-lance brought an unmatched experience in working with many publishers. Mr. Reichl also has been prominent in A.I.G.A. Book and Magazine Clinic activities.

The comment of an author and a publisher also seemed in order, and happily one in each field with a considerable appreciation of the graphic arts was obtained: Evelyn Harter, whose novel, _Dr. Katherine Bell_, was recently published by Doubleday, and who formerly headed design and production activity for Random House, Smith and Haas and other firms before retiring to private life as Mrs. Milton Glick. As publisher-designer-printer all in one, Peter Beilenson was invited to comment. He, with Mrs. Edna Beilenson, directs the Peter Pauper Press in Mt. Vernon, and is consistently represented in the A.I.G.A. "Fifty Books of the Year" selections.

* * * * *

"So far as I know," Mr. Orcutt wrote, "the Anatomy remains the same today and I can think of no changes I would want to make. I may be wrong, but I am still hoping that it is one thing that doesn't change."

To Joseph Blumenthal, who directs the Spiral Press in New York, and whose books are famed for their simplicity of design and excellence of typography and presswork, the statements of the Anatomy are sane and safe. "In the hands of a sufficiently experienced and versatile designer," he added, "no rule is absolute to the point where it cannot be broken, at least in part, where occasion requires."

To Bruce Rogers, most distinguished of designers of books, the Anatomy "is an excellent short treatise that covers all the points of a well-designed volume.... I recommend it for the perusal of anyone engaged in book-making. Following it literally would result in a decided advance in that art."

Several minor suggestions that B.R. made have been incorporated in the text of the Anatomy as here reprinted. These concerned the substitution of "should" for "must" in several instances, "in order not to be too dogmatic." His other points were: 1, "that it is frequently preferable to place the preface before the contents"; and 2, "that there seem to be too many half-titles recommended for anything else than a de luxe book--especially at the end, for the index and vocabulary."

To Carl Purington Rollins, Printer Emeritus to Yale University, lecturer and writer on the graphic arts and one of the foremost American masters of the book, the Anatomy "is a very sound and sensible guide for young book makers--and, to judge from the queer books coming out of New York, older ones could profit from it. I have no disagreement with it in any particular," he continued, "and if it will not make a genius, it will at least prevent a diligent reader from going astray."

P. J. Conkwright found the text clear and concise. "Any extensive elaboration would defeat its usefulness, I think, to those approaching the subject for the first time.

"My only quarrel," he added, "is with the paragraph concerning Copyright. If there is no Dedication I like the Copyright statement and printer's imprint grouped together a little above the center of the page. If there is a Dedication, I like the Copyright statement at the top of the page lining with the top line of the title page, and the printer's imprint at the bottom of the page, lining with the bottom line of the title page.

"This is a good example, however, of how an elaboration of the text can get too involved for a beginner."

* * * * *

To several experienced trade-book designers with considerable production and manufacturing experience, the Anatomy text was less satisfactory.

Both Evelyn Harter and Milton Glick found the text too dogmatic in its dicta. They were bothered most by the first two sentences under Copyright, the last sentence under title page and "references to 'genius.'" They both liked best the remarks regarding Contents, Preface and Introduction.

"Ought not the topics of chapter openings be included," Mr. Glick inquired, "also illustrations, captions, running page heads, folios and such?"

As an ex-designer turned author, Miss Harter has "come to appreciate more than ever the values of legibility and simplicity, with no extraneous tricks."

Morris Colman concurred in feeling the Anatomy text is pretty arbitrary for today, and that chapter openings, running page heads and all other normal elements of a book should be included.

"In particular," he added, "I would like to see the various arguments presented both in terms of tradition and also in terms of the particular function which each element of a book performs.

"For example, the title page is not only the 'main entrance' but it also is the source of the bibliographic information which appears in hundreds of library cards, catalogs, etc., and its contents and arrangement determines whether it will be listed in all these places in such form that you or I could find it if we wanted it.

"There are certain legal requirements which influence the form and content of copyright pages. Dedications, while formal in a technical sense, may need to be treated quite informally to express the spirit of the particular dedicator.

"And with many kinds of contemporary books," he continued, "the contents page is made to precede any other preliminary matter, despite tradition, for the greater convenience of the reader. I am sure that this is always why the Index is invariably the last element in back matter."

* * * * *

To Arthur Rushmore, the Anatomy "is darn good copy, clearly stated. There are a couple of amplifications that might help give more clarity:

"_Advertising Card_ seems a little vague. This is more likely to be a 'List of Author's Books' or 'Series Title and Titles of Books already issued' if the book is in a historical or other series.

"_Copyright_: Relatively few books carry the Printer's name on copyright and the line 'Printed in the United States of America' looks better and obviates a printing problem if run as a line directly under the copyright notice. A single line at the foot of the page, after the first 500 impressions of 1951 printing, is either bold face or completely unreadable.

"_Dedication_: To me, 'small caps are the best' is doubtful. Small caps are the worst printing of all characters in a font, and unless small caps of a larger size than text will look too weak and small. I'd say 'should be planned with the utmost care for balance and position on page.'

"_Half Title_: First paragraph too dogmatic. If book is a novel, or book without 'Parts' then half title should be 'book title' backed blank and folioed in Roman front matter. If book has 'Parts,' the half title should not bear book title, but should carry the Part or Section Title and folio arabic 1, backed blank 2 and first page of text folio 3. Similar half title for all other Parts or Sections folioed in."

Peter Beilenson, whose comment on the pleasures and duties of the amateur printer is well worth reading (page 313), thinks the Anatomy "perfectly all right, so far as it goes. If it wavers from the perfect, it is in being too strict--_vide_ the remarks about the title page, the "it should never" of the bastard title, etc.

"But," he asks in suggesting the text be extended, "what about additions to the coverage? Footnotes, running heads, chapter titles, initials, etc., are not the limbs of the anatomy, but they are organs. What about the binding? The jacket? The direction of the stamping of the title on the spine?"

To Ernst Reichl, the Anatomy comprises "what might be called the basic minimum. Any designer worth his salt should not only start with this standard but also allow his imagination to roam far beyond it.

"An 'anatomy,' however precise and objective, necessarily breaks down a living entity into component parts. These parts in reality show much more cohesion than is apparent in their piece-by-piece description.

"In the modern book, in particular, we tend to treat the volume as a whole and to submerge the importance of the single page in it. The bastard title, for instance, might be left entirely blank; the title page may be spread over two pages and the advertising card incorporated into it; the copyright page and the dedication page might be treated as a double-page spread, etc.

"The tendency today," he summarized, "is altogether to handle the double-page spread as the unit of the layout, rather than the single page. This may help to break down in some degree the rigidity and formality which awes ordinary human beings, and makes them as reluctant to touch a book as to put on a dress suit. It may also help to make our books a little more ordinary and lively."

ROBERT JOSEPHY
_Trade Bookmaking_:

COMPLAINT IN THREE DIMENSIONS

From _Publishers' Weekly_, Oct. 5, 1935. Copyright 1935 by R. R.
Bowker Co. Reprinted by permission of the publisher.

The development of trade book-making since 1920 has been an extraordinary phenomenon in the conservative business of publishing. At that time most publishers looked upon "manufacturing" as a necessary but routine activity, ranking with accounting, shipping and such, and on a far lower intellectual plane than the cultivation of authors and reviewers, or the writing of good blurbs. The production of books was usually entrusted to an uninspired saint who was expected to be hard on his printer's back and soft under his boss's feet. The idea of the publisher himself taking any interest in the _aesthetics_ of book-making was thought to be a trifle queer.

There was, to be sure, a small traffic in books printed for collectors, and the term "fine printing" had already come to mean "not printed to be read." Typography, as usual, was less than twenty years behind current architecture, and American type founders had already cleaned up the Renaissance and were well on their way into the eighteenth century, while American typographers, like interior decorators, were learning to hop nimbly from period to period. Everyone was learning to blame the machine for the things we were too greedy or too lazy to do properly; fortunately small power presses could be made to imitate hand-press printing, so it was not really necessary to do business at hand-press rates.

In the field of general publishing, however, the hand-press page was out of the question, period styles were incongruous, and the real problem of designing the trade book had never been attempted, because it had never been seen with any clarity. There were many experiments with new binding materials and designs, and with printers' flowers and other typographic embellishment, but these were all attempts to "dress up" the old formats, and arose from no real understanding of the problem.

Today [1935], thanks to the leadership of a very few publishers, the educational work of the American Institute of Graphic Arts, and perhaps to the enthusiasm of the designers themselves, there is a steadily widening appreciation of good trade book-making, and a better perception of the problem among book-makers. We are learning to plan books in _three_ dimensions, considering proportion and weight and the texture of materials--designing for the hand as well as for the eyes. We are getting free of "period" styles and "period" motifs, and developing a new idiom to suit new methods of production. We are finally trying to make the physical aspect of our books bear some relation to the culture of our own time.

Everyone has come to recognize certain aesthetic values in cheap machine-made glass and metal-ware, if it be designed for the machine and does not attempt to imitate the hand-made, and we find in it a quality different from, but not necessarily inferior to, that of the more elegant article. Thus in printing we are coming to realize that electrotyped plates, made from machine-set type and printed on wood-pulp paper on a perfecting cylinder press can produce a page quite as satisfactory, aesthetically, as the product of the hand-press. It is this new sense of values, born of respect for the machine and for what it can do if used with character, that must be the basis of the designer's attitude. If he is working with his fingers crossed, his work will show it.

* * * * *

The problem of suiting type to subject is the cause of much confusion. We give too little study to the characteristics of type-faces, and the announcements of the foundries and composing-machine people frequently attribute the most fantastic qualities to their new types.

Furthermore, most of the faces available on the composing machines have been cut to reproduce some earlier design, and few to meet the contemporary technical or literary requirements, so that we have several great gaps in the line of type resources that need to be filled. Recent books examined, and a great part of all current book-making, show that we have largely thrown off the reactionary hand-press ideal, and that we are learning to construct instead of decorate. We have finally obtained a supply of modern book cloth; Europe has given us a supply of modern display types; and we are anxiously awaiting the composing-machine companies' arrival in the Twentieth Century.

_Two years later_:

From _Publishers' Weekly_, April 3, 1937. Copyright 1937 by R. R.
Bowker Co. Reprinted by permission of the publisher.

The end of a three-hour period spent examining a month's output of American trade books leaves one thinking much more about the book making situation in general than about the four books one has chosen. What impresses one is not that four books, or forty, are decently made, but that all the rest are so badly made.

After my last experience in inspecting a collection of this kind, I wrote, with some satisfaction and much optimism: "We are learning to plan books in _three_ dimensions ... designing for the hand as well as for the eye.... We are finally trying to make the physical aspect of our books bear some relation to the culture of our own time." Well, I still think we are only _trying_.

Designing a book is a problem in _three_ dimensions. The first essential is good and suitable materials, the second good proportions, the third a good type, and the last good typographic arrangement. Good decoration (or any decoration) is not essential at all. If the materials are poor in quality and unsuitable to the idea of a book; if the proportions detract from the aesthetic effect, or from the book's practical usefulness, typography can do very little to save it.

In the last two years the publishers have been increasing trim sizes without increasing list prices, and at the same time increasing bulks, instead of reducing them to compensate. What that means in simple arithmetic is that when a novel is increased from a 7-1/2 inch 12mo to an 8-1/8 inch large 12mo, and the bulk from 1 inch to 1-1/8 inches, it requires a third more cubic inches of paper, a seventh more square inches of cloth, a sixth more board, etc.--all for the same money. It means even softer, less printable, less bindable paper; cheaper binding materials throughout; sewing in 32's and other skimping in workmanship. And it means clumsier, uglier, more perishable books.

While other industries are seeking to make the implements of living more convenient and more durable and more beautiful, we are deliberately making books less convenient and less durable and less beautiful. While other industries are helping to develop popular taste and anticipating changes in it, we are waiting for our customers to get mad at us. While we see the masses getting wise to other frauds of branding and packaging, we still hand our "intelligent minority" the old fraud of inflated books.

The digest magazines can get millions of readers, though magazines have always had _large_ pages, but "that's not the book business." A few of the publishers can sell small books, but "that's all right for _their_ lists." Booksellers can tell us the public is on to us, but "_their_ customers aren't typical book buyers." Our friends can tell us they like to carry books in their pockets, and that they have no more room on their shelves, or under their beds, but they're only our crazy friends. Our salesman can tell us he got a bad order because the book was too thin--and ah! there we have the real and only truth.

Publishers of new books blame this practice on the reprints, but they themselves control much of the offending reprint output. We allow the cheapest and shoddiest goods to set our styles; as if Fourteenth Street were to lead our dress industry, and jerry-built Queens our builders. Publishing is indeed, as we are so often told, a "different" kind of business!

Most of the books I examined suffered from this inflation. In most cases the money spent on them would have produced a sound, handsome, and durable book in a smaller size, and without small type or crowding. Books printed on proper paper were so rare that I found myself reluctant to discard the few I found, however undistinguished in other respects some of them were. (I felt the same way about the few books with trimmed edges--but that is a delicate subject better discussed face to face, and with weapons, than in a family journal.)

Most of the books suffered also from too much typography. I think we are all trying desperately to overcome typographically the handicap of paper and materials. Some of us find that if we don't do stunts the publisher will think we're not trying. Some of us are still suffering a little from Rogers-complaint. And some of us are perhaps just too anxious to express ourselves.

Whatever the reason, we seldom have the courage to let a simple book stay simple. We are very particular about the type we select, and then we are afraid to use it boldly, and to depend on the design of the letter for our effects. Books with illustrations, diagrams, complicated heads, or other special matter, we are apt to handle well; but when the copy is simple we do insist on using rules and/or ornament. When we use ornament we are inclined to have meaningless little units repeated endlessly throughout the book, instead of a few positive, significant elements, used with proper restraint.

In many of the books I saw, the design bore no relation to the subject matter, either in materials, format, or typography, and these were by no means all from the hands of inexperienced designers. Many suffered, of course, because good types are not available for certain problems. None of the composing machines has a really suitable type for books on contemporary subjects: the natural and social sciences, architecture and technology, etc. There should be several such types, comparable to the old numbered "moderns" and "old styles" but better in design, traditional in general form but impersonal and mechanized in drawing; and cut in several weights for different papers. If I may conclude by quoting again from my last effort in this medium, we are _still_ "anxiously awaiting the composing-machine companies' arrival in the Twentieth Century."

_Postscript_, 1951:

Re-reading the above complaints, I am saddened to find how many of them I would repeat today. Many of them, but not all. The inflated book is becoming rare, but it took a world war to finish it off. With it we are losing the sloppy rough-cut fore-edge. "Period" typography is quite dead, but its belated and tortured passing is no credit to any of us.

We still have too much typography, however; too many self-conscious tricks, too much un-discipline. And we still lack many of the types we need. The war may fairly be blamed for disrupting the programs of the machine people, for a book face takes years of labor and trial to produce. But where are the new hand-types?

A healthy printing industry needs a prolific type design program. Creative type-founding stimulates the typographer, and paves the way for the machine cutting. We need ignore competition in the foundry field, and all we have is one tired monopoly. Perhaps most of us are too polite to point, but let us not think that we can ignore the foundry situation, and supply the lack of types with calligraphy. Every creative period in printing history has produced its own new types. The present period can make no important contribution without doing the same.

WILL RANSOM

WHAT IS A PRIVATE PRESS?

From _Private Presses and Their Books_, by Will Ransom. Copyright 1929 by R. R. Bowker Co. Reprinted by permission of author and publisher. Corrected and amended by the author.

Whenever private presses are mentioned, one of two questions is certain to be heard. The layman asks, "What do you mean, a private press?" while a collector smiles quizzically and inquires, with gentle malice, "How do _you_ define a private press?" There have been many answers and much discussion, but common agreement has not yet fixed upon a single definite phrase. Perhaps one fascinating element of the subject is this very uncertainty.

There is really little question about the meaning of "private" in any connection, with its connotation of complete personal freedom in thought and expression and exemption from exterior influence or compulsion. So it is a simple matter to define a private press in those terms. The usual argument, however, is less concerned with a fundamental definition than with its interpretation. The uncertainty is about which of the many presses of past and present shall be considered, from the collector's viewpoint, private enterprises as distinguished from commercial ventures. Actually the line of demarcation is so broad and nebulous that decision must always remain a matter of personal opinion. For a working basis, the following statements provide the best available material.

John Martin, in his _Bibliographical Catalogue of Books Privately Printed_ (1834), included certain presses whose productions "were not intended by the writers for sale, and the circulation of which has been confined entirely to their friends and connexions or to those who took an interest in the matter contained in them." The intent is apparent, but it applies equally to privately printed and private press printing, which are different matters. The restriction to "writers" is unfortunate, and Martin contradicts himself by including at least one press, Strawberry Hill, many of whose books were offered for public sale. On the other hand, he omitted many which were clearly within his own terms.

M. Claudin, the French bibliographer, explains at greater length that a private press is "one set up in a monastery, a palace, a residence, or a private house, not the office of a printer. In fact it is a press reserved for personal and not for public use, patronized, held, owned, or hired for the occasion by a private person at his own house, or by a congregation in, or close to, their buildings. Whether the copies issued were merely intended for the use of an ecclesiastical order or to be presented to high personages, whether they were exposed for sale or reserved for exchange ... makes no essential difference." That seems to cover the ground pretty thoroughly.

Alfred W. Pollard, one of the foremost English authorities, says: "For a press to be private a double qualification seems to be necessary: the books it prints must not be obtainable by any chance purchaser who offers a price for them and the owner must print for his own pleasure and not work for hire for other people." And Falconer Madan, another noted English bibliographer, condenses his decision into "a press carried on unofficially by a person or group of persons for his or their private purposes."

The following paragraph, as originally written, erroneously ascribed the quotation to John T. Winterich. It should have read: Still another neatly phrased version occurs in _English Books 1475-1900_, by Sawyer and Darton: "Perhaps, in the end, the best definition of a private press is that it is an enterprise conceived, and masterfully and thoroughly carried out, by a creative artist who (whether or not he likes to cover some of his expenses by sales) does his work from a sincere conviction that he is so expressing his own personality."

Except that any book offered for sale may easily come into the hands of "any chance purchaser" who learns of it, and that "creative artist" is a severe limitation, the common factor of independent expression is apparent in all these.

Granting the connotation of "privacy" as an imperative factor, a survey of impulses and characteristics provides a better understanding of the matter. Actually, the principal differences of opinion and the major argument derive from the question of whether or not the productions of a press are sold or given away. But what difference does that make if the fundamental impulse and continued purpose prove monetary return to be a minor consideration, a casual effect rather than a desired result? It is true that many private presses, even some of the greater ones, continued for longer and more prolifically than they would have without patronage, but that was because their subscribers liked the result of what was done in free personal expression. Even the Kelmscott Press produced an edition for Way and Williams with a Chicago imprint, but it should be noted that the publishers bought the book and the book-making of Morris' choice instead of engaging him to carry out their wishes. So there seems to be sufficient justification for disregarding the financial element, so long as it is clearly secondary, except to note that a private press must be free from the necessity of considering that phase of the matter.

As individual expression chooses many avenues, each with its particular attraction, the reasons for establishing private presses are numerous and varied. They have sprung from the dreams and desires of craftsmen, authors and artists, prophets and dilettantes. Broadly, they divide into two general classes, one being concerned with literary content and the other with typographic form, with perhaps a third division concerned only with enjoying something to play with. The typographic viewpoint seems to attract popular interest to the greatest extent.

The simplest and perhaps the truest type of private press is that maintained by one who is, at least by desire, a craftsman and finds a peculiar joy in handling type, ink, and paper, with sufficient means and leisure to warrant such an avocation. His literary selection may leave something to be desired and art may be disregarded or amazingly interpreted, but he has a good time. As a correspondent recently wrote: "This small effort shows the difficulties of an amateur both with ink and with type. But as it is a matter of the mere fun of the thing, rather than business, I am in that singularly fortunate position of being able to tell anyone who doesn't like it to go jump in the lake." Another version of the same spirit was happily expressed by Edwin Roffe (Rochester Press) in 1861:

_I must confess,
I love my Press;
For when I print,
I know no stint,
Of joy._

At the other extreme is the author who is entirely or largely concerned with producing his own writings. He may turn printer by choice or for economy, or may hire a workman, but he must, to qualify as a private press, maintain the equipment in his own ownership or control. In this group the personal element is usually the one point of interest, as the typography is generally a mere means to an end. Somewhere in this rating may be included the secret presses devoted to political and religious propaganda in the days when free speech was a hazardous adventure; also those which, like Middle Hill, were established to preserve and distribute rare or unique items of information and record.

Then there is the dilettante who dabbles a little in both phases but performs few of the functions in his own person. His viewpoint is more nearly that of a publisher, yet insofar as he maintains a press and follows an individual program he is a member of this goodly company. Horace Walpole was an excellent example. "Present amusement is all my object," he said at the start, and no doubt he accomplished that purpose not only for himself but for many of his friends.

Another distinct approach to private press activity, most familiar because its results have been more significant and have affected typography as a whole more emphatically, is from the standpoint of aesthetic or artistic vision. Men with a fine feeling for beauty have done marvels with available materials, but the impulse usually includes type design. "Let's make a new fount of type" voiced the conception of the Kelmscott Press and the next ten or twelve years saw almost as many types designed, not all successful but certainly bearing the impress of individual expression. Even Dr. Daniel, with no assumption of creative ability, served the cause well by searching out and reviving the Fell types.

Finally, there is a kind of press which may or may not be considered private but is certainly not commercial, a press maintained by a school for educational purposes of one form or another. Rarely do these reach a collector's attention, since their products are distinctly localized, but there are instances of significant accomplishment. The notable example is the Laboratory Press where, under the direction of Porter Garnett, students of printing learn something of typography in terms of the ideal, not to mention other cultural by-products. Mr. Garnett's statement may well be added to the definitions already quoted. "Issuing publications (for such, in spite of their slenderness, our students' specimens are), and having no commercial function, the Laboratory Press is, in the purest sense of the term, a private press; and its purpose being solely educational, it may be said to be the first private press to be dedicated exclusively to educational ends." On the sole point of priority the Whitnash and School Presses might be offered in evidence, but no comparison of purpose can fairly be suggested.

Somewhat in the same spirit is the use of a private press for experimental work, as proposed by James Guthrie, who has said: "The artist at the press is, before everything, an explorer. His true mission is to suggest and demonstrate, not ideas thirty years old, but new ideas, which may take our friend the fine printer (by easy methods) another thirty years to see the drift of!" That approach, as well as another stated intention towards "a gesture of protest and criticism," is of a part with the purpose animated by vision of new and finer achievement. That there was feeling of experiment in the first Kelmscott type and book is a matter of record, as is the fact that subsequent experience and development have changed the result in some important details.

While these groups serve to distinguish the main differences between various kinds of private presses, very few individual instances lie within one classification. Craftsmen have turned to writing, authors to printing, and dilettantes to both. Some have achieved simultaneous distinction in type design, writing, and book-making. Such versatility is rare, yet it is illuminating to note that the outstanding figures, those who have contributed most of permanent worth to subsequent culture, of which William Morris is the chief example, are the ones who have combined the greatest number of elements in their activities.

Out of all these has come something more than individual purpose and personal endeavor. Though the poorest of them have earned nothing more than pity or at best a genial tolerance, the significant presses have contributed richly to the program of typography and to aesthetic progress in general. Although the story of private presses is no more than a tiny chapter in the annals of graphic art, although all of them are but an infinitesimal part of the deluge of printers and printing since the middle of the fifteenth century, their influence, particularly upon book design, is strikingly impressive out of all proportion to their size and number. Verily, they are "the little leaven that leaveneth the whole lump."

After all is said, the distinguishing quality of a private press is no less than a matter of spirit, indefinable except by inference. Whatever decision is made concerning the status of a press, with regard to its being private or not, must be based upon a recognition of the ideal apparent in its works, with due consideration for the human elements of its activities. Freed from the confining strictures of details, a private press may be defined as the typographic expression of a personal ideal, conceived in freedom and maintained in independence.

POSTSCRIPT, 1951:

Twenty-four years later the question is still academic. Instead of a few distinguished private presses there is now a spate of "press books," some of which are produced in home privacy, others designed or printed or published by an outstanding personality, and a few, regrettably, on the border line of the commercial limited editions racket. But the meaning of "privacy" remains unchanged and a private press is what it has always been, a personal activity. I cannot improve on my original statement.

To fill out the record with some definitions that were unknown or omitted in the earlier chapter, and to get all of the statements into one place, we may begin with William Morris's _Note on His Aims in Founding the Kelmscott Press_ (1898): "I began printing books with the hope of producing some which would have a definite claim to beauty, while at the same time they should be easy to read and should not dazzle the eye, or trouble the intellect of the reader by eccentricity of form in the letters."

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Books and Printing; a Treasury for TypophilesChapter XV: Appendix: (always a right-hand page)

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