Chapter IV: Radio and Press

Another means which might be used to carry out this charge is radio preaching. Of course, there has been much of this done already in the city of Nashville, but there are many other places where it has not been done, and where it should be used as one of the methods of carrying out the commandment to preach the gospel to the whole world. Wherever the radio is used every possible effort should be made to form personal contact with those who become interested.

I know a number of congregations that are publishing short articles in the daily paper. The daily paper is a very fine medium through which to reach the public. The business world has known this for a long time. That’s the reason you see so many and such costly advertisements in our daily papers. Our merchants know that this is an effective way to reach the public. Jesus said that the men of this world are for their own generation wiser than the sons of light. It may be that this statement is applicable here, for too often churches have overlooked the use of the radio and especially the use of the daily paper as a medium through which to reach the public.

Remember, God has charged us to preach the gospel to everybody, and one soul is worth more than all the money in the world. If by ever so much use of the daily press, we can accomplish the salvation of just one soul it would be worth a million times what it cost. If we will stop to consider the value of just one soul, we will see the great importance of using every means that we can to win lost souls for Christ. Now, I’m just naming some different activities here which will help us to fulfill this duty, or to reach the objective of evangelizing our own community. Do not think that this list is complete; it is intended rather to be suggestive. Perhaps you can think of other means which would also help in accomplishing this task.