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Chapter VI: An Adventure with Roosevelt

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I was determined to get something done about the Condemned Meat Industry. I was determined to get something done about the atrocious conditions under which men, women and children were working in the Chicago stockyards. In my efforts to get something done, I was like an animal in a cage. The bars of this cage were newspapers, which stood between me and the public; and inside the cage I roamed up and down, testing one bar after another, and finding them impossible to break. I wrote letters to newspaper editors; I appealed to public men, I engaged an extra secretary and ran a regular publicity bureau in my home.

It happened that I had occasion to consult the record of the congressional investigations held after the Spanish-American War, into the quality of canned meat furnished by the Chicago packers. Here was Theodore Roosevelt on the witness-stand, declaring: “I would as soon have eaten my old hat.” And now Theodore Roosevelt was president of the United States, with power to help me if he would! In a moment of inspiration I decided to appeal to him.

He had already heard about “The Jungle,” as I learned later; his secretary, Loeb, told me that he had been receiving a hundred letters a day about the book. Roosevelt now wrote, saying that he had requested the Department of Agriculture to make an investigation. I replied that nothing could be expected from such an investigation, because the Department of Agriculture was itself involved in my charges. If he wanted to get the truth, he must do what Doubleday, Page and Company had done, get an independent report. He wrote me to come to Washington, and I had several conferences with him, and he appointed two of his trusted friends to go out to Chicago and make a “secret” investigation. Three days after this decision was made I forwarded a letter to Roosevelt from a workingman in the Chicago stockyards, saying that it was known all over the yards that an investigation was to be made by the government, and that a mad campaign of cleaning up was in progress.

Roosevelt asked me to go with his commission. I was too busy to do this, but I sent Mrs. Ella Reeve Bloor, a Socialist lecturer, and her husband as my representatives, paying the cost out of my own pocket. I knew that they would be trusted by the workers who had trusted me, and thought they might be able to get at least a few of the facts to Roosevelt’s commission. As a matter of fact, they were not able to do very much, because they were shadowed during the entire time by detectives of the packers, and every workingman knew that it would cost him his job to be seen near the commission’s rooms. I found the Socialists of Chicago bitterly distrustful of the commission, and disposed to ridicule me for trying to work with it.

The news of what was going on soon leaked into the newspapers of Chicago. They had already published vicious attacks upon “The Jungle”; and upon me. One paper—I forget the name—had remarked that it was quite evident that I knew more about the inside of the brothels of Chicago than I knew about the stockyards. This, you understand, in a book-review! I replied to this that possibly the editor might be interested to know the exact facts in the case: I had spent seven weeks patiently investigating every corner of the stockyards, and I have never been inside a brothel in my life.

Now there began to be dispatches from Washington, so phrased as to turn the investigation against me instead of against the packers. Finally there appeared in the “Tribune” a column or two from Washington, signed by Raymond Patterson, editor of the paper. This dispatch stated in specific and precise detail that President Roosevelt was conducting a confidential investigation into the truth of “The Jungle,” intending to issue a denunciation and annihilate a muck-raking author. On the day when this story appeared in the “Chicago Tribune,” I received seventeen telegrams from friends in Chicago!

One of the telegrams—from A. M. Simons—declared that the author of the “Tribune” dispatch was Roosevelt’s personal friend. So, of course, I was considerably disturbed, and spent the day trying to get Roosevelt on the telephone from Princeton, not an easy achievement. First he was at a cabinet session, then he was at luncheon, then he had gone horseback riding; but finally, after spending my day in the telephone-office in Princeton, I heard his voice, and this is what he said: “Mr. Sinclair, I have been in public life longer than you, and I will give you this bit of advice; if you pay any attention to what the newspapers say about you, you will have an unhappy time.” So I went home to bed. The next time I saw Roosevelt he told me that he had not seen Raymond Patterson, nor had he said anything about his intentions to anyone. “I don’t see how Patterson could have done such a thing,” was Roosevelt’s comment.

The commissioners came back to Washington, and I went down to see them. They were amazingly frank; they told me everything they had seen, and everything that was in their report to the President, nor did they place any seal of confidence upon me. I realized that I was dealing with people who desired publicity, and I had sufficient worldly tact to know that it would be better not to mention this point, but simply to go ahead and do what all parties concerned wanted done.

The report was known to be in the President’s hands, and he had summoned the chairmen of the agricultural committees of the House and Senate, and was holding the report as a threat over their heads to force them to amend the Federal meat inspection law. The newspaper reporters all knew what was going on, and were crazy for news. I returned to my little farm at Princeton, and packed up a suit-case full of documents, letters, affidavits and official reports, and came to New York and called up the offices of the Associated Press.

Here was a sensation, not only nation-wide, but international; here was the whole world clamoring for news about one particular matter of supreme public importance. There had been an investigation by the President of the United States of one of America’s greatest industries, and I had been tacitly commissioned to make the results known to the public, for the benefit of the public, whose physical health was at stake. I came to the great press association, an organization representing at that time some seven hundred newspapers, with scores of millions of readers, hungry for news. The Associated Press was the established channel through which the news was supposed to flow; and in this crisis the channel proved to be a concrete wall.

I was about to describe the thickness of the wall, but I stop myself, remembering my pledge to tell the exact facts. I do not know the thickness of this wall, because I have never been able to dig through it. I only know that it is as thick as all the millions of dollars of all the vested interests of America can build it. I first telephoned, and then sent a letter by special messenger to the proper officials of the Associated Press, but they would have absolutely nothing to do with me or my news. Not only on that day, but throughout my entire campaign against the Beef Trust, they never sent out a single line injurious to the interests of the packers, save for a few lines dealing with the Congressional hearings, which they could not entirely suppress.

It is the thesis of this book that American newspapers as a whole represent private interests and not public interests. But there will be occasions upon which exception to this rule is made; for in order to be of any use at all, the newspapers must have circulation, and to get circulation they must pretend to care about the public. There is keen competition among them, and once in a while it will happen that a “scoop” is too valuable to be thrown away. Newspapermen are human, and cannot be blamed by their owners if now and then they yield to the temptation to publish the news. So I had found it with “Everybody’s Magazine,” and so now I found it when I went with my suit-case full of documents to the office of the “New York Times.”

I arrived about ten o’clock at night, having wasted the day waiting upon the Associated Press. I was received by C. V. Van Anda, managing editor of the “Times”—and never before or since have I met such a welcome in a newspaper office. I told them I had the entire substance of the confidential report of Roosevelt’s investigating committee, and they gave me a private room and two expert stenographers, and I talked for a few minutes to one stenographer, and then for a few minutes to the other stenographer, and so the story was dashed off in about an hour. Knowing the “Times” as I have since come to know it, I have often wondered if they would have published this story if they had had twenty-four hours to think, and to be interviewed by representatives of the packers. But they didn’t have twenty-four hours, they only had two hours. They were caught in a whirlwind of excitement, and at one o’clock in the morning my story was on the press, occupying a part of the front page and practically all of the second page.

The question had been raised as to how the story should be authenticated. The “Times” met the problem by putting the story under a Washington “date-line”—that is, they told their readers that one of their clever correspondents in the capital had achieved this “scoop.” Being new to the newspaper game, I was surprised at this, but I have since observed that it is a regular trick of newspapers. When the Socialist revolution took place in Germany, I happened to be in Pasadena, and the “Los Angeles Examiner” called me up to ask what I knew about the personalities in the new government. So next morning the “Examiner” had a full description of Ebert and a detailed dispatch from Copenhagen!

The “New York Times,” having put its hand to the plough, went a long way down the furrow. For several days they published my material. I gave them the address of the Bloors, and they sent a reporter to Delaware to interview them, and get the inside story of the commission’s experiences in Chicago; this also went on the front page. All these stories the “Times” sold to scores of newspapers all over the country—newspapers which should have received them through the Associated Press, had the Associated Press been a news channel instead of a concrete wall. The “Times,” of course, made a fortune out of these sales; yet it never paid me a dollar for what I gave it, nor did it occur to me to expect a dollar. I only mention this element to show how under the profit-system even the work of reform, the service of humanity, is exploited. I have done things like this, not once but hundreds of times in my life; yet I read continually in the newspapers the charge that I am in the business of muck-raking for money. I have read such insinuations even in the “New York Times”!

Also I had another experience which threw light on the attitude of the great metropolitan newspapers to the subject of money. It is the custom of publishers to sell to newspaper syndicates what are called the “post-publication serial rights” of a book. “The Jungle” having become an international sensation, there was keen bidding for these serial rights, and they were finally sold to the “New York American” for two thousand dollars, of which the author received half. Forthwith the editorial writers of both the Hearst papers in New York, the “American” and the “Evening Journal,” began to sing the praises of “The Jungle.” You will recall the patronizing tone in which Arthur Brisbane had spoken of my charges against the Chicago packers. But now suddenly Brisbane lost all his distrust of my competence as an authority on stockyards. In the “Evening Journal” for May 29, 1906, there appeared a double-column editorial, running over into another double column, celebrating “The Jungle” and myself in emphatic capitals, and urging the American people to read my all-important revelations of the infamies of the Beef Trust:

In his book—which ought to be read by at least a million Americans—Mr.
Sinclair traces the career of one family. It is a book that does for
modern INDUSTRIAL slavery what “Uncle Tom’s Cabin” did for black
slavery. But the work is done far better and more accurately in “The
Jungle” than in “Uncle Tom’s Cabin.”

Mr. Sinclair lived in the stockyards. He saw how the men that work
there are treated, how the people that buy dreadful, diseased products
are treated. HE TOLD THE TRUTH SIMPLY AND CONVINCINGLY. He went there
to study life, not merely to tell a story.

As a result of the writing of this book, of the horror and the shame
it has aroused, there is a good prospect that the Beef Trust devilries
will be CHECKED at least, and one hideous phase of modern life at
least modified....

Meanwhile, the public should be thankful to Mr. Sinclair for the
public service he is rendering, and his book “The Jungle” should sell
as no book has sold in America since “Uncle Tom’s Cabin.”

And then on May 31st, two days later, appeared another editorial of the same character, conveying to the readers of the “Evening Journal” the fact that they might read this wonderful novel in the Hearst newspapers; the first chapter would be published in both the “Evening Journal” and the “American,” and after that the complete story would run in the “American.” The ordinary capitals used by Mr. Brisbane in his editorials were not sufficient in this crisis; he used a couple of sizes larger—almost an advertising poster. I quote the closing paragraphs from his editorial:

It will please our readers to know that for the right to publish Mr.
Sinclair’s book serially in our newspapers—which includes no interest
whatever in its publication in book form—we pay to him an amount of
money exceeding all that he has been able to earn in six years of hard
literary work.

This newspaper, which has opposed the Beef Trust and its iniquities
for years, and which first published the facts and the affidavits that
form part of Mr. Sinclair’s indictment, rejoices that this young man
should have had the will, the courage and the ability to write a work
that HAS FORCED NATIONAL ATTENTION, including the attention of the
President of the United States....

We urge that you read the first installment of Mr. Sinclair’s book in
this newspaper today, and that you continue reading it daily as the
various installments appear in THE AMERICAN.

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The Brass Check: A Study of American JournalismChapter VI: An Adventure with Roosevelt

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