Chapter I: Front Matter

Transcriber’s notes

This transcription uses the following symbols for typographical features in the source document: _text_ represents italicised text; =text= bold face text, ^{text} superscript text, ~text~ spaced-out text, and ^text^ blackletter text. Small capitals have been replaced by all capitals.

More transcriber’s notes may be found at the end of this text.

A
HISTORY OF ADVERTISING.

PRINTED BY BALLANTYNE AND COMPANY
EDINBURGH AND LONDON

A. Concanen, del. et lith.

Stannard & Son, imp.

MODERN ADVERTISING: A RAILWAY STATION IN 1874.]

A
HISTORY OF ADVERTISING
^From the Earliest Times^.

_ILLUSTRATED BY ANECDOTES, CURIOUS SPECIMENS, AND
BIOGRAPHICAL NOTES._

BY HENRY SAMPSON.

WITH ILLUSTRATIONS AND FACSIMILES.

^London:^
CHATTO AND WINDUS, PICCADILLY.
1874.

TO
THE RIGHT HONOURABLE
THOMAS MILNER GIBSON,
IN HUMBLE RECOGNITION OF THE IMPORTANT SERVICES
HE HAS RENDERED TO THE CAUSE OF
_ADVERTISING,_
AS WELL AS TO JOURNALISM GENERALLY,
^This Book^
IS RESPECTFULLY DEDICATED,
BY
HIS OBEDIENT SERVANT,
THE AUTHOR.

CONTENTS.

CHAP. PAGE

I. INTRODUCTORY--NEWSPAPERS AND NEWSPAPER ADVERTISING 1
II. INTRODUCTORY--STREET AND GENERAL ADVERTISING 19
III. ANCIENT FORMS OF ADVERTISING 33
IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING 43
V. NEWSPAPER ADVERTISING FORESHADOWED--ITS EARLIEST
USE--HOUGHTON’S LESSONS 61
VI. DEVELOPMENT OF ADVERTISING 94
VII. CONCLUSION OF SEVENTEENTH CENTURY 120
VIII. EARLY PART OF EIGHTEENTH CENTURY 142
IX. MIDDLE OF EIGHTEENTH CENTURY 176
X. THE EDUCATION COMPLETED 205
XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS 240
XII. SWINDLES AND HOAXES 304
XIII. THE GREAT BOTTLE-TRICK SWINDLE 365
XIV. QUACKS AND IMPOSTORS 373
XV. GRAHAM AND HIS CELESTIAL BED 411
XVI. LOTTERIES AND LOTTERY INSURANCE 422
XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES 475
XVIII. HANDBILLS, INSCRIPTIONS, ETC. 510
XIX. AMERICAN AND COLONIAL ADVERTISEMENTS 556
XX. ADVERSARIA 597