Skip to content

Chapter XIX: American and Colonial Advertisements (2)

Text size

Sea Serpent’s Bones, Wooden Shoes, Waterwitches, etc.

N.B. The above articles will be exchanged for

_Necessaries_, _viz._

Bank-Bills at par, Crowns, Dollars, Half ditto, Quarter ditto,
Pistareens, Nine penny pieces, Four-penny half-penny ditto, or Cents.

_Terms of Payment:_

One half the sum down, and the other half on the delivery of the
articles.

_Rudiments gratis_, _viz._

Those indebted for Arguments
Must not be Agitated;
Nor think it a Grievance
If they should meet Punishment
For calling such Superfluities;
Nor think it Extraordinary
That I find it Necessary
To demand immediate Payment.

ANDREW SMITH.

The smallest favour thankfully received.

New London,
March 1, 1819.

It seems a pity that such genius as that of “the subscriber” should have been wasted upon trifles; but possibly in such a country as the United States, where nothing is beyond a man’s reach if his head is only long enough, he reaped the honours and rewards to which his talents entitled him. So many famous people have been called Smith, in America as well as here, that it would be vain to attempt a discovery of his subsequent career. Maybe he went to New York, and composed the following advertisement, which is just of three years’ later date, and seems strange to those who know the Empire City in its present condition only:--

ANY person in want of a DEAD PIG may find one, that will probably
answer his purpose, in the middle of Broadway, between Broome and
Spring Streets. Applicants need not be in any great haste, as it is
expected that he will lie there several days; and if the warm weather
should last, and the carriages will let him alone, he will
grow--_bigger and bigger_.

Getting nearer to modern times--1822 is very old for American notions--we find a New Yorker who speaks his mind freely, and treats his customers with moral illustration as well as business detail:--

GEORGE OTT, 262, North Second Street, respectfully informs his
customers and friends in general, that his bakehouse is in full
operation, and that he is always prepared to supply them with
loaf-bread, crackers, pilot-bread, fresh rusks, &c. &c.

Having disposed of his list of wares, our baker proceeds, and no one can accuse him of mincing the matter:--

On his part nothing shall be left undone to give complete satisfaction
to his customers, and in return he expects them to _pay punctually_
when their bills are presented. Experience having taught him, that a
disorderly soldier in the ranks and a bad paymaster in a baker’s list
of customers, are the most troublesome customers a man can have
anything to do with, he requests those who do not calculate on paying
promptly, to oblige him so far as to give their custom to a more
accommodating baker.

Being anxious to take a journey for the benefit of his health, which
is much impaired, those indebted to him would oblige him very much by
making immediate payment; and he requests those who may have claims
against him to call and receive their money.

Payment of quite a different kind is treated of in the next advertisement, which few boys, old or young, will read without feeling interested. It is, though in such few words, a marvellous exhibition of the _suaviter in modo_ and the _fortiter in re_ well mixed; and one can well understand the writer to be an agreeable friend and jolly companion, but a strict disciplinarian:--

_Flushing Institute._

DEAR BOYS--Trouble begins Septr. 15.

E. A. FAIRCHILD.

It was said of one of our public schoolmasters that it was a pleasure to be flogged by him. We will take advantage of the present opportunity to remind those who have accepted it as a proverb, and believed it firmly, that the originator of the remark, like the originators of many other observations, never practically put his ideas to the test. Possibly on the same principle it would be a pleasure to have one’s property sold off by auction, provided the advertisement were drawn out like that of the Yankee auctioneer from which we select this portion:--

I can sell for eighteen hundred and thirty nine dollars, a palace, a
sweet and pensive retirement, on the virgin banks of the Hudson,
containing 85 acres. The land is luxuriously divided by the hand of
nature and art, into pasture and tillage, into plain and declivity,
into the stern abruptness and the dalliance of most tufted meadow.
Streams of sparkling gladness (thick with trout) dance through this
wilderness of beauty, to the music of the cricket and grasshopper. The
evergreen sighs as the evening zephyr flits through its shadowy bosom,
and the aspen trembles like the love-splitting heart of a damsel.
Fruits of the tropics in golden beauty melt on the bows, and the bees
go heavy and sweet from the fields to their garnering hives. The
stables are worthy of the steeds of Nimrod or the studs of Achilles,
and its henery was built expressly for the birds of paradise; while
sombre in the distance, like the cave of a hermit, glimpses are caught
of the dog house. Here poets have come and warbled their lays, here
sculptors have cut, here painters have robbed the scene of dreamy
landscapes, and here the philosopher discovered the stone which made
him the alchymist of nature. As the young moon hangs like a cutting of
silver from the blue breast of the sky, an angel may be seen each
night dancing with golden tiptoes on the greensward. (N.B. This angel
goes with the place.)

Even our great Robins in his best form never exceeded this in picturesqueness of description. But our man could stay, and this one had shot his bolt when he got to the finish of the foregoing paragraph. At the commencement of the war against the “Seceshers,” a good many of the Northern tradesmen made capital out of it, the following, in a _Tribune_ of February 1861, forming a case in point:--

IMPORTANT FROM CHARLESTOWN!

MAJOR ANDERSON TAKEN!

ENTRANCE OBTAINED UNDER A FLAG OF TRUCE!

NEW YORKERS IMPLICATED!

GREAT EXCITEMENT! WHAT WILL THE SOUTHERN
CONFEDERACY DO NEXT?

ON the 8th instant, about twelve hours before midnight, under cover of
a bright sun, Col. George S. Cooke, of the Charlestown Photographic
_Light_ Artillery, with a strong force, made his way to Fort Sumter.
On being discovered by the vigilant sentry, he ran up a flag of truce.
The gate of the fortress being open, Col. Cooke immediately and
heroically penetrated to the presence of Major Anderson, and levelling
a double barrelled camera, demanded his unconditional surrender in the
name of E. Anthony and the Photographic Community. Seeing that
resistance would be in vain, the Major at once surrendered, and was
borne in triumph to Charlestown, forwarded to New York, and is now on
sale in the shape of Exquisite Card Photographs at 28 cents per copy,
by E. Anthony, &c. &c.

“Old McCalla” is or was a character well known in Princetown, Indiana. A few years back, when the following was published, he was nearly ninety years of age, but was still capable of minding his own business:--

WANTED.--Two or three boarders of a decent stripe, such as go to bed
at nine o’clock without a pipe or cigar in their mouth. I wish them to
rise in time to wash their faces and comb their heads before
breakfast. When they put on their boots to draw down their pants over
them, and not have them rumpled about their knees, which is a sure
sign of a rowdy. When they sit down to rest or warm by the fire, not
to put their feet on the mantlepiece or bureau, nor spit in the bread
tray. And to pay their board weekly, monthly, or quarterly--as may be
agreed upon--with a smile upon their faces, and they will find me as
pleasant as an opposum up a persimmon tree.

OLD MCCALLA.

Another boarding-house advertisement, which comes from Portland, Oregon, is also characteristic. A correspondent informs us that the Mr Thompson mentioned in it is a hard-working blacksmith, and he and his wife run the concern on the temperance plan:--

THOMPSON’S TWO-BIT HOUSE,
_Front St., bet. Main and Madison_.

NO DECEPTION THERE!

HI-YOU MUCK-A-MUCK, AND HERE’S YOUR
BILL OF FARE:

THREE KINDS OF MEAT FOR DINNER; ALSO FOR Breakfast and Supper. Ham and
Eggs every other day, and Fresh Fish, Hot Rolls, and Cake in
abundance.

Hurry up; and none of your sneering at CHEAP BOARDING-HOUSES. Now’s
the time to have the wrinkles taken out of your bellies after the hard
winter.

Board and Lodging $5 00
Board $4 00

Six NEW rooms, furnished with beds--the BEST in town--at my Branch
House, corner First and Jefferson.

I am ready for the BONE and SINEW of the country.

“Hi-you Muck a-muck,” we are also told, is a phrase in the Chinook language for plenty to eat. What the Chinook language is we must leave our readers to discover for themselves. Is it “heathen Chinee” as distinguished from the pure and unadulterated article? We pause for the reply of an expert, and while pausing, think that the following may be contemplated with some degree of interest, for families over here are drifting to the same state of difficulty very fast. A good servant is a jewel to be worn in one’s bosom even in London, and so it is nothing wonderful that in Syracuse, U.S., five years back, this should have appeared:--

WANTED--A Good SERVANT GIRL to whom the highest wages will be paid.
Having had great difficulty in procuring good help, on account of the
misfortune of having seven small children, we will poison, drown, or
otherwise make away with four of them on application of a first class
servant girl. Apply at the office of this paper.

What a glorious subject this would have been for Leech or Doyle in the palmy days of _Punch_, when wit and humour, and not high art and sober earnest, were considered essentials for the illustration of a comic paper, and when jokes were not regarded as ill-timed on the part of a contributor! Historic painters are now the only humourists, and we do hope one, either English or American, may see this, and avail himself of it. The next is from an Iowa periodical, and will show our impartiality to all states in the Union, no one having received an undue share of attention--that is, beyond its merits. It will, besides, bring us up to comparatively recent dates:--

CAUTION.

WHEREAS, one U. T. S. RICE, a small, insignificant-looking whelp, who
wears spectacles, carries a large cane, has a limp in his walk, talks
smooth, and lies like Satan, has been obtaining money and credit by
representing himself as a partner in the firm of Smart and Parrott, or
as agent for us: we hereby caution all persons that we are not
responsible for any of his acts. He is in no way connected with us,
but is a perfect dead beat in every sense of the word.

“Dead beat” is a comprehensive and transatlantic euphemism for the more expressive thief, scoundrel, swindler, or sharper, any one of which, or all four combined, if he so pleases, the “dead beat” may be; and the subject of the Iowa notice seems a full-fledged and duly-qualified representative of the class.

It is hardly necessary to state that in America quacks and quack medicines abound. The papers are full of the advertisements of these men and their nostrums, and it would be quite easy to fill a very large volume with specimens. So much attention has already been given to the charlatans of Europe that we must perforce content ourselves with a very few specimens from the _répertoires_ of their American brethren; but the chief difficulty is not what to select but what to omit. One of the evils which medical impostors in the States pretend to cure is that of drunkenness, and a notice in _Harper’s Weekly_, which seems to be the chief organ of this kind of advertisers, runs as follows:--

DRUNKARDS, Stop! G. C. Beers, M.D., 670, Washington Street, Boston,
Mass., has a medicine that will cure intemperance. Recommended by
Judge Russell. Can be given secretly. Send stamp for circular.

Another vendor of specifics gives in the _New York Sun_ this astonishing statement and purely unselfish promise:--

TRIED friends the best of friends. Since the suspension of H. C.
Thorpe’s advertisements, the number of deaths by consumption is truly
astonishing; advertisements will now appear for the benefit of the
afflicted.

But this is nothing compared with the marvellous Riga Balsam, about the incomparable virtues of which we have a long advertisement, which, after all sorts of extraordinary statements, ends thus:--

N.B. The trial of the Riga Balsam is this: Take a hew or a ram, drive
a nail through its skull, brains and tongue, then pour some of it into
the wound, it will directly stop the blood and cure the wound in eight
or nine minutes, and the creature will eat as before.

A stoop costs two dollars, and it is sold in smaller portions; at the
sale every person gets a direction which describes its surprising
virtues and how it is to be used. The glasses, jars and bottles, are
sealed up with this seal (A. K. Balsam) to prevent counterfeits.

_Ecclesiasticus_, chap. xxxiii. ver. 4. The Lord hath created
medicines out of the earth, and he that is wise will not abhor them.

Which forcibly reminds us of an equally wonderful specific which was known in Holland about a century ago, if we may believe the _Dutch Mercurius_ for January 1772, which states that “on December the 30th, 1771, Mr Tunnestrik experimented in the presence of the Prince Stadholder and sundry professors, by driving an iron spike into a horse’s head, and afterwards pulling it out with a pair of pincers. Hereupon he poured certain oils by him invented into the wound, by means of which the horse within six minutes was whole again, and not even a scar remained to be seen.” This horse, like the celebrated leg which was cured of its fracture with tar-water and oakum, must have been made of wood. With regard to the Riga Balsam, we might swallow that statement with the assistance, say, of another wonderful American potion, the Plantation Bitters, which, if we are to judge by the following, could help anything down:--

S. T.--1860.--X.

TO be, or not to be, that is the question.
Whether to suffer with mental anguish,
Feverish lips, cracking pains, dyspeptic agonies,
And nameless bodily suffering;
Or whether, with sudden dash,
Seize a bottle of PLANTATION BITTERS,
And, as Gunther swears, be myself a man again.
Gunther said my eyes were sallow,
My visage haggard, my breath tremendous bad,
My disposition troublesome--in fact,
He gently hinted I was fast becoming
Quite a nuisance.
Four bottles now beneath my vest have disappeared:
My food has relish, my appetite is keen,
My step elastic, my mind brilliant, and
Nine pounds avoirdupois is added to my weight.

The formula “S. T.--1860.--X.” appears at the top of every advertisement of the bitters, and the first two portions doubtless refer to the name of the inventor and the date of the invention, while _x_ may be the unknown quantity which has to be taken before the promises held forth in the advertisement are fulfilled. A good instance of the difference between precept and practice is shown by the annexed, which comes well from a firm in no way disdainful of the uses of advertising:--

S. T.--1860.--X.

SOME of our contemporaries seem to think that the triumph of their
cause depended, like the fate of Jericho, upon the amount of noise
made. In these days of refinement and luxury, an article of real
intrinsic merit is soon appreciated, hence the unbounded and
unparalleled success of

PLANTATION BITTERS.

Like the two preceding, this is from _Harper’s Weekly_, the price for advertisements in the inner pages of which is said to be 1 dollar 50 cents per line, about five times as much as any of our highest priced papers, for the lines are by no means long for the money. The best customer _Harper’s_ has, and at the price perhaps the best customer any paper ever had, is Professor Leonidas Hamilton, who puffs himself in the most extraordinary manner, being always well before his beloved public, and now and again having _seven_ columns of closely printed matter in _Harper’s_, at the exorbitant price just mentioned. This lengthy advertisement is called “A Timely Warning, and the Reason Why,” and is constructed upon truly Yankee principles. It commences:--

HOW sublime, how beautiful the thought that the researches and
developments of the Nineteenth Century have added fresh and glorious
laurels to the great temple of fame and science! In every department
and phase of progressive development the hand of the sage and
philosopher is ever busy--ever ready to devise means for the
amelioration of human woe and the prolongation of life.

Think you his an enviable position--an existence without stern
obstacles and perplexing cares? Nay, far from it; for he plucks the
lovely rose in peril of the thorn; he climbs to eminence and renown,
and every step he gains is planted on a prostrate foe. He digs the
gold and tries it; another and a bolder hand must strike the blow that
stamps its worth and gives it currency as genuine.

It must be admitted by every rational mind that the man who
contributes the most toward promoting the happiness and welfare of the
human race, must of necessity be the most highly esteemed by his
fellow-men; acting upon this principle, Prof. R. L. HAMILTON, of New
York, has, by patient investigation, and vast experience, solved the
uncertain question in relation to the vexed and important subject of
Liver Complaints and other chronic diseases.

After a long preamble of this kind the Professor describes the “Symptoms of Liver Complaints,” from which by an easy transition he comes to some “Important Facts,” informing his “dear reader” that he “has remedies that will strike at the root of them as by magic,” for “there is no such word as fail in his treatment.” After that, a couple of columns are devoted to enumerate the “Reasons why Dr Hamilton is successful.” One of these is--“Because he has investigated every remedy known to science, and, in addition, has new remedies, _of the fields and forests_ OF HIS OWN DISCOVERY, and of the greatest possible efficacy and value.” He ends this part with the awful words, “The truth must be told if the heavens fall,” and a lot of testimonials are produced, each with a sensation heading, and relating the most wonderful effects produced by the Doctor’s medicines. Thus one has got “an old lung difficulty;” another has “gained twenty pounds in three months,”--not money unfortunately, but flesh. One of the most curious puffs arising out of these testimonials is the following:--

IS ALL THIS TRUE?

Mr. Samuel L. Furlong, of Muskegan, Mich., in a letter dated April 6,
1868, writes:

“I have cut out SEVENTEEN of the testimonials that were in the _New
York Tribune_, and sent them to the persons themselves, with letters
of inquiry about them, and also about you, and every one stated that
they were true, and recommending your remedies very highly; also
giving a history of their cases, which was, indeed, very cheering to a
poor man, with a sick wife and six small children to support.”

The inconsequence of the conclusion is quite refreshing. What benefit this distressed family could have derived from the perusal of the testimonials we will not presume to say. Thus by an easy climax of sensational headings and cures, we arrive at three final articles, respectively headed, “In his mercy he saves the afflicted!”--“Read, ye afflicted”--and “Appreciate it fully.” Then follows the “Conclusion” that it would be useless to cry “humbug,” for the above parties have volunteered to give their evidence for the benefit of the suffering and for no other purpose, and the whole ends with a friendly recommendation to “have no hesitancy in writing to the Doctor, and state to him your case in full, and he will deal honestly and promptly with you.”

Another very extensive dealer in advertisements, who also uses _Harper’s_ columns considerably, is the proprietor of the Pain Paint. His works are humorous and entertaining, the following being a fair example:--

MY WIFE HAD AN ULCER
On her Leg
Thirteen years,
Caused by various veins
Extending from her ancle to her knee.
Some places eaten away
To the bone.
I have employed
Over twenty eminent physicians
At vast expense,
But all attempts at cure
Proved utterly abortive
Until I used Wolcott’s Pain Paint,
Which the Doctors told me
Was humbug.
But humbug or not
It has done the work complete
In less than one month,
Removing the pain
At first application.
I kept her leg wet
With PAIN PAINT constantly
Till healed.
I wish we had more humbugs as useful
As Dr. Wolcott’s PAIN PAINT.
I am well known in this city,
And any person
Can make further inquiry
At 101 West Street, New York,
At the Hanover House
Of which I am proprietor.
And I think I can satisfy
All as to the benefit
Derived by the use of PAIN PAINT.

May 12, 1868.

PETER MINCK.

There are many advertisements from Hamilton, Wolcott, and various other “professors” still before us, but with the foregoing we will conclude, and leave the curious to search the American journals for themselves. Those who like to take the trouble will find in them an inexhaustible mine of wealth. The reflection naturally arises in the minds of readers, that the Americans cannot, after all, be such a wonderfully smart nation, to allow an almost countless horde of quacks and impostors to batten on them, and to make large fortunes even in the face of the tremendous sums they have to pay for advertisements.

* * * * *

Extensive as our Colonies are, and numerous and excellent as are the newspapers published in them, the advertisements of the present day may be said with justice to offer no distinctive features whatever. With the exception of the names of streets and towns, the trade and other notices are just the same as appear in the home journals; and even the cries which now and again go up from the Australian papers for missing relatives are paralleled by similar advertisements constantly appearing in our own metropolis. We have, though, two or three quaint old specimens which have been lighted upon at rare intervals, and more because it would be unfair to pass over our extensive dependencies without mention than for any other reason we offer them to the consideration of the reader. The first is nearly eighty years old, and is copied verbatim from a Jamaica paper of the period:--

_Kingston, March 7, 1795._

HALF-A-JOE REWARD.

WALKED away, about a Month ago, a Negro Wench, named _Prudence_; she
is of the Eboe Country, a yellow Complexion, round chubby Face, goggle
or full Eyes, has lost several of her fore Teeth, is short, lively,
and active, a great Thief, speaks quick and tolerable good English; is
one of the black Parson Lisle’s Congregation; she is marked on both
Shoulders and the left Cheek R. L.; had a Collar about her Neck, Chain
and Lock, as a Punishment for her trying to entice a Man away the
second Time; she is capable of very great Deception; she lards almost
every Word with “plase God,” or some pious Expression, and will thieve
at the same Time.

It is likely she will endeavour to pass as free; she formerly belonged
to Mary Roberts, and lately to Sarah Osborn; she has been twenty Years
in the Town of Kingston, and about fourteen Months in the Country.
When she left Kingston she secreted a Quantity of her Clothes with
some of her Tribe; if gone there, she will be able to change her
Dress. Is well acquainted in Spanish-town, and many other Parts of the
Island; she possesses a great Share of the “holy Goggle,” that is,
throwing up her Eyes, and calling upon everything that is sacred, even
when stolen Goods have been found upon her. She lately ran away, and
was taken up. Whoever apprehends her a second Time, and lodges her in
any Workhouse or Gaol in this Island, shall be entitled to the above
Reward, and all reasonable Charges, on Application to Linwood and
Nicoll, Merchants, in Kingston; or the Subscriber, at Wakefield, in
Cedar Valley, St. George’s.

ROBERT LOOSELY.

N.B. All Masters of Vessels are hereby cautioned against carrying her
off; and all Persons found harbouring her, will be prosecuted with the
utmost Rigour of the Law.

The next is of a considerably later time, being under date 1818, and comes from a different quarter of the globe. It refers to a raffle for women, and was published in a daily paper of Calcutta:--

FEMALES RAFFLED FOR.--Be it known, that Six Fair Pretty Young LADIES,
with two sweet and engaging CHILDREN, lately imported from Europe,
having roses of health blooming on their cheeks, and joy sparkling in
their eyes, possessing amiable tempers and highly accomplished, whom
the most indifferent cannot behold without expressions of rapture, are
to be raffled for, next door to the British Gallery. Scheme: Twelve
Tickets, at 12 rupees each; the highest of the three throws,
doubtless, takes the most fascinating, &c. &c.

Modern improvements have, after all, somewhat benefited the world. Who would dream nowadays of such a scheme having been publicly advertised in a British dominion less than sixty years since? And this was not by any means the latest of such speculations either, yet it will be news to many that, even at the date given, such transactions were openly conducted. The next, also from Calcutta, is half-a-dozen years later, and treats of quite another vanity of the owners of the soil:--

NOTICE.--Mr W. M‘Cleish begs to state to his friends and the public
that he has received by the most recent arrivals the Prettiest
Waistcoat Pieces that were ever seen: really it would be worth any
gentleman’s while even to look at them. It surpasses his weak
understanding, how man who is born of a woman and full of trouble,
could invent such pretty things.

It strikes him forcibly that the patterns and texture must have been
undoubtedly invented by some wise philosopher.

Ladies, although my shop’s small, I pray you won’t fear,
I turned out my pelisses, the first of the land sure may wear;
If they are not well finished, or the best of trimmings--
I will undertake to eat backs, breasts, sleeves, and linings.

No. 39, Cossitollah, Jan. 4, 1824.

Australia offers us, by means of the _Sydney Gazette_ of August 1825, an advertisement worth perusal:--

MRS BROWN respectfully thanks the community of thieves for relieving
her from the fatigues and wearisomeness of keeping a chandler’s shop,
by taking the following goods off her hands; viz.--35 yards of
shirting, 12 do. of muslin, 40 do. of calico, and various articles, as
the auctioneer terms it, “too many to mention in an advertisement.”
But the gentlemen in their despatch of business forgot that they had
taken along with them an infant’s paraphernalia, two dozen of clouts,
so elegantly termed by washerwomen. If the professors of felony do not
give a dinner to their pals, and convert them into d’oyleys for finger
glasses, Mrs Brown will thank them to return them, as they would not
be so unmagnanimous and deficient of honour to keep such bagatelles
from a poor mother and four children. This is to apprize the receivers
of stolen property, that she will sooner or later have the pleasure of
seeing their necks stretched, and that they will receive a tight
cravat under the gallows by their beloved friend Jack Ketch. As the
old saying is “The better the day the better the deed,” the fraternity
performed their operations on Sunday night last.

17, Philip Street.

Another from the same source, though of somewhat later date, refers to a failing not at all peculiar to the ladies and gentlemen of Sydney, as most owners and collectors of books have doubtless discovered ere now to their cost:--

IT is requested that those Ladies and Gentlemen who have, from time to
time, borrowed books from Mr. S. Levy, will return them to the
undersigned, who respectfully solicits all books now in possession of
persons to whom they do not belong, to comply with the above--a fresh
supply may be had. Among the number missing are the Pastor’s Fire
Side, Tales of my Landlord, Kenilworth, Princess Charlotte, Secret
Revenge, Smollett’s Works, Ivanhoe, Tales of the Times, Paradise
Lost--so are the books until found by

B. LEVY.

No. 72, George Street, Sydney.

The solicitation to the books themselves “to comply with the above,” is no doubt an Australian figure by which, in order to avoid an obnoxious accusation against the borrowers, the books are supposed to be unwilling to return to the rightful owners. Between forty and fifty years ago it would have been very unpleasant in Australia to imply that any one had a desire to take that which belonged to any one else with a view to its permanent detention.

As we have said, the advertisements of more modern times call for no particular mention, and the papers published in New South Wales and Victoria--excellent journals, some of them capitally illustrated, and all equal to anything at home--contain nothing in their columns of a kind different from what has been already given under some one or other of the various chapter heads of this volume. In Canada the contiguity of the States is now and again apparent in the advertisements; but after the full-flavoured samples of the latter, anything from the Dominion would seem poor indeed.

[47] It is only fair to Americans in general, to state that the
proprietor of this the most American of all American papers is an
Englishman. At least, we are informed so by men who remember him in
London.

[48] Andrew Smith.

[49] Any one the coat fits.

[50] Hezekiah Goddard, Sheriff’s Deputy.

Comments

Log in to leave a comment.

A History of Advertising from the Earliest Times.Chapter XIX: American and Colonial Advertisements (2)

0%20 min left in chapter