Chapter X: The Education Completed (3)
EVERY MAN A GOOD CARD PLAYER, Or Rules for playing the Game of Whist,
Quadrille, Picquet, Lansquenet and Quinze.
By a MEMBER of the JOCKEY CLUB.
* * * * *
_VALUABLE NEW YEAR’S GIFTS._
This day was published,
Price Two Shillings, sewed,
Or Three shillings neatly bound and gilt,
A NEW and Beautiful Edition of TOMKINS’ SELECTION OF POEMS, to enforce
the practice of Virtue.
Printed for John Wallis, No. 16, Ludgate Street, of whom may be had,
the same size and price,
THE BEAUTIES OF BLAIR’S SERMONS,
Selected with a view to refine the taste,
Rectify the judgment, and mould the heart to Virtue.
* * * * *
This day is published,
Handsomely printed, in one volume, 12mo,
Price two shillings and sixpence, sewed,
THE INTERESTING MEMOIRS OF HENRY MASERS DE LATUDE, during a
confinement of Thirty-five years in the State Prisons of FRANCE;
giving an historical account of those lamentable places of abode for
those unhappy persons who fall under their cruel power; of the Means
he used to escape once from the Bastille and twice from the dungeons
of Vincennes, with the consequences of those attempts; the whole
forming a Series of Events and Perseverance (under the most dreadful
apprehension) scarcely to be thought possible for the Human Mind to
sustain, and which will be found unparalleled in the Annals of
History.
Written by HIMSELF.
Together with REMARKS of the TRANSLATOR on the utility and necessity
of the LETTRES DE CACHET, with respect to the manners and constitution
of France.
The above work was privately printed and circulated at Paris; the
public sale being suppressed, as it contained many circumstances the
French Military wished to conceal from the Public Eye.
Printed for the Editor, at the Logographic Press, and sold by Robson
and Clarke, New Bond Street; T. Longman, Paternoster Row; and W.
Richardson, under the Royal Exchange.
* * * * *
This day is published,
The THIRD EDITION of
HISTORIES OF CURES performed by Mr. RUSPINI’S STYPTIC SOLUTION.
Amongst others of the greatest importance, is a cure lately
communicated to Mr. Ruspini by the Surgeon of the Royal Hospital of
Haslar, Portsmouth, of a Sailor whose arm was so shattered to pieces
by the explosion of a cannon, that amputating the limb near the
shoulder became absolutely necessary. The usual means by legature for
restraining the hamorrhage proving abortive, by its proceeding from
within the bone, induced the Surgeon, as the only remaining chance, to
use the Styptic Liquor. It was applied, and the bleeding soon stopped.
It proceeds to inform Mr. Ruspini that had not the Styptic answered
this great purpose, the last and only remedy appeared to be a second
amputation in the shoulder joint.
London: Printed for J. Johnston, Bookseller, St. Paul’s Church Yard:
and to be had also of Mr. Ruspini, Surgeon Dentist to his Royal
Highness the Prince of Wales; and at Mr. Ruspini’s, Jun., Bath.
* * * * *
THIS DAY is published.
Beautifully printed in Quarto, upon a Superfine Medium
Paper,
DEDICATED by permission to the Right Hon. W. PITT,
NUMBER I.
Price One Shilling (to be continued weekly), of
A new and elegant edition of
ANDERSON’S HISTORICAL and CHRONOLOGICAL DEDUCTION of the ORIGIN of
COMMERCE, from the earliest accounts to the present time; containing a
HISTORY of the great Commercial Interests of the BRITISH EMPIRE: To
which is prefixed an INTRODUCTION, exhibiting a view of the Antient
and Modern STATE OF EUROPE, &c., with an APPENDIX, containing the
MODERN POLITICO-COMMERCIAL GEOGRAPHY of the several European
countries. _Carefully revised, corrected, and continued up to the
present time_
BY PERSONS OF THE FIRST LITERARY TALENT AND
COMMERCIAL KNOWLEDGE.
This scarce and valuable work is in the highest estimation in the
Literary World, as it is well known to contain the most comprehensive
and well digested view of the Principles of Commerce now extant, and
must be of the greatest utility, both to the Statesman and Merchant,
as well as to Readers of every description, at this important Period.
London: Printed at the ^Logographic Press^. by J. Walter, _Printing
House Square, Black Friars_,
AND SOLD BY
J. Robson, T. Payne and Sons, B. White and Son, L. Davis, B. Law, R.
Baldwin, T. Becket, T. Elmsly, W. Otridge, J. Johnson, C. Dilby, W.
Richardson, W. Flexney, W. Goldsmith, J. Blew, T. Evans, W. Lowndes,
J. Debret, G. and T. Whilkie, T. Wheldon, Scatcherd and Whitaker; also
by T. White, Dublin; Elliott and Gordon, Edinburgh; Dunlop and Wilson,
Glasgow; And all other Booksellers in Great Britain and Ireland.
☞ The first and Second Volumes of this work (agreeable to the wishes
of many gentlemen subscribers and others) are now published in boards,
price 1l. 18s., embellished with an elegant Map of the World, executed
in masterly style, improved with the latest Discoveries, and may be
had as above.
* * * * *
_For the BENEFIT of the PUBLIC._
THE Public are respectfully informed that several Medicines of the
best acknowledged infallibility, in the respective parts of the world
they are gathered from, are on sale, by appointment, at J. de Boffe’s,
importer of Foreign Books and Prints, No. 7, Gerard Street, Soho, and
at Mr. Randall’s, under the Royal Exchange. Emolument is not the
object of so useful an exertion, as to import from all parts articles
of so eminent a virtue: but that of spreading relief, viz.:--Opiate of
Life, most sovereign for weak and decayed stomachs, and infallible to
all consumptive complaints, 7s. per pot of 18 doses. Golden Pill--the
greatest specific ever known against pains in the head and eyes, a
great restorer of lost memory, and most wonderful for giving a
beautiful complexion; a composition of the wholesomest and scarcest
articles, as are even not to be had in Europe, 10s. 6d. per box of 24
pills. Danish Pills, a never-failing remedy against the gravel, 6s.
per box of 24 pills.
Interesting Discoveries. A liquid which will render all writings not
legible as legible as if they had been instantly written, 10s. 6d. per
bottle; and an Ointment which destroys bugs so as never to return, 2s.
6d. per pot.
* * * * *
To PARENTS and GUARDIANS.
WANTED, A YOUNG GENTLEMAN of respectable parents, as an APPRENTICE to
a LINEN DRAPER in a House of very extensive Business, the West end of
the Town. A Genteel premium will be expected, as he will be treated as
one of the family.
For particulars, enquire of Mr. Holl, Printing House Square,
Blackfriars.
* * * * *
_LODGINGS IN SURREY,_
Within three or four miles of London Bridge, in a dry,
well-seasoned House.
TWO Bed-Chambers and a Dining-Room, large, handsome, airy, and well
furnished, will be wanted on Monday, the 7th of January, for a month’s
trial.
Letters addressed to X., at Lloyd’s Coffeehouse, describing
particulars and terms, will be attended to on Friday or Saturday next.
* * * * *
_TO BE LETT,_
And entered upon Immediately,
TWO good Dwelling Houses, situated in Nicholas Lane, Lombard Street,
late in the possession of Mr. Gregory and Mr. Southwell.
Enquire of Mr. John Walter, Printing House Square, Blackfriars.
* * * * *
_REFINED LIQUORIC,_
For COUGHS, COLDS, ASTHMAS and DEFLUXIONS of the LUNGS, sold by C.
WALSH, CHYMIST, No. 100, STRAND, near EXETER CHANGE.
THE very great esteem in which this Preparation is held in, and the
general knowledge of the effects of the plant from which it is
extracted, renders an account of its medicinal properties almost
unnecessary. In all phthsical and hectic disorders, complaints of the
lungs, and breast coughs, colds, and asthmatic affections, there
cannot be a better or (and what particularly recommends it) a more
agreeable remedy. It also effectually clears the organs of speech, by
removing that viscid phlegm which prevents a due extent of the voice;
in short, it is a medicine of very singular pectoral qualities, and
will not fail of giving relief in every disorder to which the lungs
are subject to.
Sold in Boxes, One Shilling each; small ditto, 6d.
* * * * *
_ENGLISH STATE LOTTERY._
Begins Drawing FEBRUARY 11, 1788.
RICHARDSON and GOODLUCK respectfully inform the public that the
TICKETS are SOLD and divided into Half, Quarter, Eighth, and Sixteenth
SHARES, at their licensed State Lottery Offices, in the Bank
Buildings, Cornhill, and opposite the King’s Mews, Charing Cross,
where every business of the Lottery is transacted with correctness and
fidelity.
_N.B._ In the last and TWO preceding Lotteries the following CAPITAL
PRIZES have been sold and shared at the above Office, viz.:--
Sold in Shares
No. 48,577 a Prize of £20,000.
23,148 10,000.
27,964 10,000.
41,827 5,000.
33,599 5,000.
22,740 5,000.
Whole Tickets
No 968 a Prize of £20,000.
4,196 10,000.
5,473 5,000.
18,179 5,000.
3,605 5,000.
Besides many of Two Thousand, One Thousand, and Five
Hundred Pounds.
Country Correspondents may have Tickets and Shares sent them by
remitting good Bills, payable at sight or of a short date. All Shares
sold at the above Offices are stamped agreeable to Act of Parliament.
Tickets registered at Six-pence each, and the earliest
Intelligence sent of their success.
⁂ Money for the Prizes will be paid at the above
Offices as soon as drawn.
* * * * *
(No. 50)
_LOMBARD STREET._
January 1st, 1788
MESSRS. SHERGOLD and CO. most respectfully offer their sincere Thanks
and grateful acknowledgements to a liberal and discerning Public for
the very great Measure of Confidence and Favours recently added to the
obligations they owe their Friends during a series of many Years and
upon repeated Occasions.
Without adopting the Parade and Nonsense which renders some of their
contemporaries ridiculous, they can make the best possible Appeal for
the Integrity and Honor of their actions--an Appeal to the Voice and
to the Judgment of the Public. They will not vaunt the Encouragement
and Preference they have received from all Ranks, but leave the World
to judge by Enquiry and the general Opinion how far they have
distanced all Competitors in extent of Business and of universal
Esteem.
THE success of their House to Adventurers has kept Pace with the
stability of its engagements. A great Number of CAPITAL PRIZES have
been added to their former numerous catalogue, and in particular a
5,000l., paid to a respectable Shopkeeper in the _Borough_, who will
readily bear Testimony to the Alacrity and Promptitude he experienced.
MESSRS. SHERGOLD and CO. acquaint the Subscribers to the IRISH LOTTERY
that the Tickets to be given _Gratis_, agreeable to their Terms, will
be ready to deliver on Thursday, the 17th of January inst., and they
earnestly request their friends will call for and receive them before
the 12th of February.
THEY hope their conduct will warrant them to expect a continuance of
the Friendship and Recommendation of their Patrons in the ENGLISH
LOTTERY, who may be assured that the same line of Rectitude will be
strictly adhered to which has uniformly distinguished all their
Proceedings.
* * * * *
_A PROPOSAL TO THE PUBLIC._
For the better Security of those who purchase SHARES of
LOTTERY TICKETS,
HORNSBY and CO., Licensed pursuant to Act of Parliament, at their
old-established office, No. 26, Cornhill, ever anxious to merit the
favours they so extensively receive from their friends in town and
country, propose the following amendment of the Act for regulating the
Sharing of Tickets.
The Act, as it now stands, enables every Office Keeper to take away
the Ticket (which is deposited at the time of sharing in the hands of
the Commissioners) three days after the said Ticket is drawn; in which
case the security is every way incomplete, because those purchasers of
Shares who live at a distance from the Metropolis may not receive
intelligence of the fate of the Ticket in time to make the demand
before the said Ticket is received back from the Commissioners, and
possibly disposed of. Whereas, if the Act extended the time for a
certain number of weeks, there would be an opportunity for application
to be made for each respective share before the ticket could be
withdrawn.
To give, however, the friends of Hornsby and Co. every possible
confidence in the fairness and integrity of their transactions, and in
order to obviate the most distant suspicion of insecurity, they hereby
publicly declare and engage that every ticket which is shared by them
and deposited in the hands of the Commissioners, shall remain so
deposited for one whole calendar Month after the drawing of the
Lottery is finished, and that notwithstanding they will continue, as
they always have done, to pay upon demand every share of a prize that
may be drawn in the ensuing English Lottery, from a 20l. prize to a
20,000l.
* * * * *
VICTUALLING OFFICE.
29th December, 1787.
_THE Commissioners for Victualling his Majesty’s Navy do hereby give
Notice, That there is money in the hands of the Treasurer of His
Majesty’s Navy to pay the Principal and Interest of the Bills
registered in the course of the Victualling for three months ending
the 31st of January, 1787, in order that the Persons possessed of such
Bills may bring them to this Office to be assigned for payment._
_And all persons who hold the said Bills are desired to subscribe
their names and places of abode at the bottom of each Bill._
* * * * *
VICTUALLING OFFICE.
24th December, 1787.
_THE Commissioners for Victualling his Majesty’s Navy do hereby give
Notice, That, on Tuesday the 8th of January next, they will be ready
to receive Tenders in writing (sealed up), and treat with such persons
as will undertake to supply Fresh Beef and Sea Provisions to his
Majesty’s Ships and Vessels at Liverpool, which will be paid for by
Bills in Course._
_The Conditions of the Contract may be seen at the Secretary’s Office,
at this Office, or by applying to the Collector of His Majesty’s
Customs, at Liverpool._
_And all persons who may think proper to make Tenders upon the said
occasion are desired to take Notice, That, no Regard will be had to
any Tender that shall not be delivered before 1 o’clock on the said
8th January next, nor unless the Person who makes the Tender, or some
Person on his behalf, attends to answer for him when called for. And
that none that contain extravagant prices upon some articles, and
prices much inferior to the real value on others, will be considered
as proper to be attended to._
* * * * *
_CHELSEA HOSPITAL._
Dec 28th, 1787.
THESE are by Order of the Right Hon. my Lords and others,
Commissioners for the Affairs of the Royal Hospital at Chelsea, to
give Notice that all Out-Pensions (as well Lettermen as others)
belonging to the said Hospital, residing in London or within
twenty-five miles thereof, are required to appear personally at the
Secretary’s Office in the said Hospital; and are required also, to
appear regimentally on the respective days appointed for them as are
hereafter mentioned, when attendance will be given from nine o’clock
in the morning till three in the afternoon, in order to register their
appearances, viz.:--
Thursday, Jan. 3rd, 1788.
The Pensioners from the 1st, 2nd, and late 3rd and 4th Troops of Horse
Guards--Royal Horse Guards Blues; 3rd, 4th, and 7th Regiments of
Horse; 1st, 2nd, and 3rd Regiments of Dragoon Guards; and all the
Dragoons within the British Legion.
Friday, Jan. 4th.
The First and Second Regiments of Foot Guards.
Saturday, Jan. 5th.
Those from the Third Regiment of Foot Guards, and the Pensioners from
the First to the Thirteenth Regiments of Foot inclusive.
Monday, Jan. 7th.
Those from the Fourteenth to the Forty-fifth Regiments of Foot
inclusive.
Tuesday, Jan. 8th.
Those from the Forty-sixth to the Ninetieth Regiments of Foot
inclusive.
Wednesday, Jan. 9th.
Those from the Ninety-first to the One Hundred and Nineteenth
Regiments of Foot inclusive, the Pensioners from Lord Strathaven’s,
Major Waller’s, Olford’s, and Triik’s Corps, the Royal Garrison
Battalion, Royal Irish Quick’s Rangers, Fencibles in North Britain,
Cinque Ports and Lancashire Volunteers, with all the American and
other corps. Those from the Militia, as also the Pensioners from the
ten reduced Regiments of Marine, those from the broken Regiments of
Foot, those discharged from the Scotch castles, the Independent
Companies abroad, and those who have been In-pensioners of Chelsea
Hospital, Lettermen and men at Ninepence per day.
And that all Out-pensioners (as well Lettermen as others) belonging to
the said Hospital, who live at a greater distance than 25 miles from
London, and those in Scotland and Ireland, are hereby required and
commanded that after the 25th of December, and after every succeeding
25th of June and December, till further orders, they forthwith apply
themselves to one of His Majesty’s Justices of the Peace in the
neighbourhood where they reside, and make the following affidavit,
which the said magistrate for the county, city, borough, or riding,
before whom the Pensioners appear shall sign and date, viz.:--
came before me, one of his
Majesty’s Justices of the Peace for the County of and made
oath that he was admitted an Out-pensioner of Chelsea Hospital on the
day of 17 from the Regiment of
commanded by was then aged about years, served in the
army year, was discharged for and that he is no
otherwise provided for by the Government but as a Pensioner of the
said College; and now lives in the Parish of in the County
of . Sworn before me this day of 17 .
The Affidavits, drawn according to the above form, sworn before, dated
and attested by a magistrate, is to be put up in a cover, and sent by
the General Post (directed thus): To the Right Honourable the
Paymaster General, at the Horse Guards, London; and that counterparts
or duplicates of the said affidavits are to be reserved by the
Out-pensioners respectively, to be exhibited to such persons as shall
be directed to pay them; that they may be satisfied that all such as
may claim Out-pensions are the real persons entitled to receive the
same.
To the end that the said Commissioners for the affairs of the Hospital
may be satisfied that they are the same persons who have passed their
examinations, the Pensioners are hereby further directed that such of
them as have served, and have been discharged from any of the
Regiments, or Independent Companies of Invalids, are not to mention in
their affidavits such Regiment or Company in which they served, but
the Regiment, Troop, or Corps of the Army from which they were first
discharged, and recommended and received to Chelsea Hospital.
And as the general payments in Great Britain and Ireland at the end of
the ensuing six months are chiefly regulated by the places of
residence mentioned by the Pensioners, who are mustered at Chelsea in
person, or in the body of the affidavits of such as live at a
distance, it is hereby ordered and directed that no Pensioner who
shall change the place of his abode given at his muster, or specified
in his Affidavit aforesaid, and who may apply for his pension, except
to the offices of Excise nearest such places of abode, shall receive
the same unless it appear by the Certificates of respectable persons
that such removal was through some unavoidable necessity, which he nor
they could not foresee or prevent.
Lastly, it is notified that none will be entered upon the Pay List of
the said Hospital, or be thought entitled to receive any benefit
therefrom, who shall not act agreeable to these orders and direction.
SAMUEL ESTWICK, Secretary and Register.
* * * * *
NAVY OFFICE.
Dec. 10, 1787.
_THE Principal Officers and Commissioners of his Majesty’s Navy do
hereby give notice that, on Thursday, the 3rd of Jan. next, at one
o’clock, they will be ready to treat with such persons as may be
willing to contract for supplying the Slop Office here with Deal Cases
for packing Slops._
_The Particulars may be seen in the lobby here. No letter will be
received as a tender unless the writer, or an agent for him, attends;
nor will any be received after twelve o’clock._
* * * * *
NAVY OFFICE.
December 29, 1787.
_THE Principal Officers and Commissioners of his Majesty’s Navy do
hereby give notice that all Bills registered in the Course of the Navy
for the Months of November and December, 1786, and January, 1787, are
ordered to be paid in money, that all persons who are possessed of the
same may bring them to this office to be assigned to the Treasurer of
the Navy for payment._
_All persons who hold the said Bills are to subscribe their names and
place of abode at the bottom of each Bill._
* * * * *
VICTUALLING OFFICE.
27th November, 1787.
_THE Commissioners for Victualling his Majesty’s Navy do hereby give
Notice, That, on Tuesday, the 29th of January next, they will be to
receive Tenders in writing (sealed up), and treat with such persons as
will undertake to furnish their Agent at Gibraltar with whatever sums
of money the service of His Majesty’s Victualling that Place may
thereafter require._
_The Conditions of the Contract may be seen at the Secretary’s Office.
And all persons who may think proper to make tenders upon the said
Occasion are desired to take notice that no regard will be had to any
Tender that shall not be delivered to the Board before one o’clock on
the said 29th January next; nor unless the person who makes the
Tender, or some person on his behalf, attends to answer for him when
called for._
* * * * *
FOREIGN INTELLIGENCE,
_Yesterday arrived with the Mails from Holland and
Flanders._
_Warsaw, Dec. 5._
THE Waywodes of Volchinia and Podolia have sent three deputies here to
make representations to the King and the permanent Council, with
respect to the delivery of the corn that has been demanded by the
Russian Army encamped in Poland. These Deputies have had an audience
at the last meeting of the Supreme Council, at which they solicited,
“That the King and Supreme Council would be pleased to devise means,
which by preventing famine, terminating the grievances of the
inhabitants, and quieting dissensions, might strengthen and give
efficacy to the resolutions of the nobility, the more so as these
resolutions are consonant to the principles of justice and equity.”
These Waywodes had a meeting in pursuance of these resolutions: “For
chusing an appointed place to establish a general magazine, to which
every person might bring whatever he possesses superfluous, and
deliver it to the Directors of the Stores. The Troops of the Republic
shall be provided for out of this general deposit of the country,
after which what remains will be sold to the Russians at the market
price, agreeable to the declaration of Count Romanzow, upon the entry
into Poland.”
Count Romanzow has taken possession of Talzyn, nine miles from the
frontiers of Turkey, and the army encamped in Poland under his command
will winter in the neighbourhood of that place. The Waywode of Russian
Lithuania, Count Petocki, has established his general quarters at
Mohibow. This patriotic vigilant General visits all the advance posts
in person.
By accounts from our frontiers we learn that eleven commanders who
served in the last unsuccessful attack upon Kinburn, and to whose
imprudence the failure of this enterprise was attributed, have been
executed; their heads were cut off and exhibited at the gate of the
seraglio, upon spears.
_Frankfort, Dec. 14._--On the 11th of this month the reformers
established in this city have got permission to follow the duties of
their religion in private houses, until their churches shall be
finished.
The Elector of Mentz has ordained for the future that Lutherans shall
be capable of civil employments, and he has nominated as Counsellor of
the present Regency Graberg, a Lutheran Doctor. This is the first
example of this kind since 1709.
_Constantinople, Nov. 10._--On the 30th of October there was a grand
meeting of the principal ministers for examining the Dispatches that
were brought by two couriers, the one from Vienna and the other from
Paris; the result of which is that the Porte answers, “That the
restoration of a durable peace must be impossible as long as Russia
keeps possession of the Crimea, and the chief article of the
preliminaries must be that Russia do consent to the re-establishment
of the new Chan in all the rights of sovereignty which that prince may
claim upon Little Tartary by virtue of his Highness’s proclamation.”
_Paris, Dec. 25._--The Commissioners appointed for the Edict of the
Protestants have not as yet concluded their business, although they
are very assiduous.
Mr. de Calonne during his administration created sixty offices of
stockbrokers for transacting financial business, at the rate of
100,000 livres each, who had individually a salary of 5000 livres. It
is in agitation to augment these offices to 100 by adding 40 more.
_Rotterdam, Dec. 25._--Friday morning the Commissioners of his
Highness the Stadtholder arrived here, for changing the regency: they
landed with discharge of cannon and a great concourse of people; they
were complimented by the burgomasters.
* * * * *
This morning the following ODE for the NEW YEAR, written by Mr.
WHARTON and set to Music by Mr. PARSONS, will be performed at ST
JAMES’s.
I.
RUDE was the pile, and massy proof,
That first uprear’d its haughty roof
On Windsor’s brow sublime, in warlike state;
The Norman tyrant’s jealous hand
The giant fabric proudly plann’d;
With recent victory elate,
“On this majestic steep,” he cried,
“A regal fortress, threatening wide,
Shall spread my terrors to the distant hills,
Its formidable shade shall throw
Far o’er the broad expanse below,
Where winds yon mighty flood, and amply fills
With flow’ry verdure, or with golden grain,
The fairest fields that deck my new domain,
And London’s Towers that reach the watchman’s eye
Shall see with conscious awe my bulwarks climb the sky.”
II.
Unchang’d through many a hardy race
Stood the rough dome in fallen grace;
Still on its angry front defiance frown’d,
Though monarchs kept their state within,
Still murmur’d with the martial din
The gloomy gateway arch profound,
And armed forms in airy rows,
Bent o’er the battlements their bows,
And blood-stained banners crown’d its hostile head.
And oft its hoary ramparts wore
The rugged scars of conflict sore,
What time, pavillion’d on the neighb’ring mead
The indignant Barons rang’d in bright array
Their feudal bands to curb despotic sway,
And, leagued a Briton’s birthright to restore,
From JOHN’s reluctant grasp the roll of freedom bore.
III.
When lo, the King that wreathed his shield
With lilies pluck’d on Cressy’s field
Heav’d from its base the mouldering Norman frame.
New glory cloath’d the exulting steep,
The portals tower’d with ampler sweep,
And Valour’s softened Genius came,
Here held his pomp and trained the pall
Of triumph through the trophied hall;
And War was clad awhile in gorgeous weeds,
Amid the martial pageantries;
While Beauty’s glance adjudged the prize,
And beamed sweet influence an heroic deeds.
Nor long ere HENRY’s holy zeal to breath
A milder charm upon the scenes beneath,
Rear’d in the watery glade his classic shrine,
And called his stripling squire to woo the willing Nine.
IV.
To this imperial seat to lend
Its pride supreme, and nobly blend
British Magnificence with Attic Art.
Proud Castle, to thy banner’d bowers,
Lo! Picture bids her glowing powers
Their bold historic groups impart;
She bids the illuminated pane,
Along thy lofty vaulted Fane,
Shed the dim blaze of radiance richly clear.--
Still may such arts of peace engage
Their patron’s care; but should the rage
Of War to Battle rouse the new-born year,
Britain, arise, and wake the slumbering fire,
Vindictive dart thy quick rekindling ire,
Or armed to strike in mercy, spare the foe,
And lift thy thundering hand, and then withhold the blow.
OPTICAL EXHIBITION.--No. 331, facing Somerset House, Strand, by his
Majesty’s Special Appointment, the various beautiful and almost
incredible effects of Mr. Jones’ new invented Optical Instrument, for
copying drawings, paintings, natural flowers, insects, &c., it giving
the true likeness on paper, to any size, either as large as life, or
as small as miniature, in one minute, with all their proper colours,
either by day or candle light. Price Two Guineas each, with proper
directions. Likewise the Reflecting Mirror, at One Guinea, for taking
perfect Likenesses, Landscapes, &c., and several other curious Optical
and Mathematical Instruments of New Construction. Admittance One
Shilling each, to the Exhibition, which will be returned on purchasing
either of the above instruments, or sitting for an impression Plate
Likeness.--N.B.--Likenesses taken in miniature, &c.
Please to observe--facing Somerset House.
VICKERY respectfully informs the ladies that he has new for sale an
extensive and admirable assortment of Transparent Tetes, as may be
seen by visiting either his Western or Eastern Magazines. The taste,
fancy, elegance, convenience, and accommodation of these articles have
already rendered them the greatest favourites of every Court of
Europe, and of numbers in Asia, Africa, and America. Nothing can prove
their utility more than their being so secured to the head that the
rudest wind will not in the least derange them. Ladies who order these
beautiful articles are requested to describe whether for young, middle
aged, or elderly ladies. _No. 6, Tavistock Street_, and _No. 19,
Bishopsgate Street_, near the London Tavern.
N.B.--He has also the greatest assortment of braids ready made at all
prices.
* * * * *
The cheapness, elegance, end durability of the FASHIONABLE FURS sold
at MELANSCHEG’S MANUFACTORY, No. 333 in the _Strand_, accounts for the
number of nobility and gentry that daily honor him with their
preference, and as he makes it his chief study to ensure the most
distinguished encouragement by the superiority of his goods, we
hesitate not to declare that we should have been surprised had he
fail’d of receiving the most flattering encouragement. In patronizing
works or articles of merit, the public most eminently display their
taste, spirit, and liberality.
LOVE, Perfumer to HER ROYAL HIGHNESS THE DUCHESS OF CUMBERLAND, and
the principal Nobility, respectfully informs his customers and the
Public that he is removed from No. 10, in the Haymarket, to next door,
which is numbered 12, where every article is prepared in the above
line superior in a degree to any ever vended before in this kingdom,
which he sells on such low terms as will make it well worth the
attention of every economist to give his articles a trial. The great
encouragement he has met with for several years enables him to deduct
the stamps, notwithstanding his reduced prices, without the least
diminution of quality, and he returns the money for any articles that
do not recommend themselves. East and West India orders speedily
executed, with the most saleable articles, and properly manufactured
for the climate.
_MARRIED._
Yesterday, at Walthamstone, by special licence, Samuel Long, Esq., of
London, to Lady Jane Maitland, daughter of the Earl of Lauderdale.
* * * * *
_DIED._
Yesterday morning, Mr. John Berens, merchant, in Broad Street.
SHIP NEWS.
The Hope, Walsh, from Waterford to London, was driven on shore in a
heavy gale, the 22d instant, in Youghall harbour. It is feared the
ship will go to pieces, but the cargo will be saved.
_Deal, Dec. 30._ Wind E. Remain, the Wasp sloop, Cockatrice and Nimble
cutters, and India pilot.
_Gravesend, Dec. 29._ Passed by, the Young Aaron, Fine, and Two
Brothers, from Embden; Tado, Skapon, from Stettin; Four Brothers,
Gillingham, from Boulogne; Dogandraught Dados and Watchful Eye,
Omarter, from Dantzick; Gibraltar’s Durno, from Alicant; and Duchess
Devere, Ofree, from Facom.
Sailed, the Frederick, Condron, for Caen.
_Gravesend, Dec. 30._ Passed by, the Vrow Tyche, Levice, from
Groningen; Young Eyder, Swartz, from Embden; and Vrow Helena, Hearse,
from Settin.
_Portsmouth, Dec. 30._ Arrived, the Lou, Losseter, from Havre de
Grace; Hopewell, Howard, from Dover; London, Johnson, from London; and
Brothers, Price, from Boston.
* * * * *
_Mails._
_Arrived._
Two Holland, one French, one Flanders, one
Irish.
_Due._
One Irish.
* * * * *
SHIPS ARRIVED.
At Liverpool: Commerce, Manchester, from Memel; William Joy, from
Riga; Mary Anne Priestman, from Virginia; and Ally, Dodson, from
Dominica.
At Georgia: William and Mary, Hannah, from London.
At Bilboa: Liberty, Wilkins, from Boston, and Swallow, Huelin, from
Jersey.
At Bonny: Golden Age, Jackson and Brothers, Abram, from Liverpool.
At Pool: Industry, Wooley; Fame, Bishop; Hebe, Salmon; and Emulation,
Dempsted, from Newfoundland. Success, Adams, and Swiftstreet, from
Trepani; and Friends. Kitcat, from Alicant.
* * * * *
PRICES Of STOCKS.
Bank Stock.
3 per cent. red., 76⅛.
3 per cent. con., 77¼ ⅜
3 per cent., 1726.
4 per cent., 95⅛ ¼.
5 per cent.
Long Ann. 227--16ths.
Consolidated Ann. 13¾-13-16ths.
South Sea Stock.
Old Annuities, 75¼.
New Annuities.
3 per cent., 1751.
Indian Stock.
Annuities.
Bonds.
Navy and Victualling Bills, 2⅛.
Lot. Tickets, 16l., 13s. 6d. & 13.
Exchequer Bills.
* * * * *
TO be lett, at the East End of Bermondsey Church-yard, Southwark, a
House and Garden, with Stabling for two horses.
For Particulars, enquire of Mr. Hill on the Premises.
* * * * *
WANTED, for a School in the Country, an Assistant capable of teaching
writing and arithmetic in all their branches. He must be a perfect
master of English Grammar, and bring an undeniable character from his
last place in a school.
Letters, post paid, with specimens and terms, directed to C. H., No.
81, Cornhill, will be duly noticed.
* * * * *
_SMOAKED SALMON and DUTCH HERRINGS, FINE NEW FRENCH OLIVES, and NEW
REIN DEER TONGUES._
VERY Fine Smoaked Salmon, Welsh Oysters, Newfoundland Cods’ Sound, Red
Herrings, Dutch Herrings, Dutch Beef, Hambro’ Beef in ribs and rolls
for grating, Rein Deer Tongues, Westphalia Hams, Portugal Hams, and
Westmoreland Hams.
Westphalia Tongues, Bologna Tongues, with spices and garlic; Bologna
Sausages, with and without garlic; exceeding fine-flavoured Gorgona
Anchovies, fine Capers, superfine Sallard Oil.
Very curious new French Olives, Lemon Pickle, Camp Vinegar, Elder
Vinegar, Devonshire Sauce, Zoobdity Match, with a great variety of
rich Sauces for Fish, Beefsteaks, &c.
At Burgess’s Warehouse, No. 107, the corner of the Savoy Steps, in the
Strand.
N.B. Hambro’ Sour Crout in any quantity.
* * * * *
_NEXT PRESENTATIONS TO LIVINGS._
TO be sold, the next Presentation to a Rectory in the county of Derby,
of the annual value of Four Hundred Pounds, the Incumbent eighty years
of age and upwards. And also the next Presentation to a Rectory of the
annual value of Two Hundred and Eighty Pounds, in the county of
Somerset, within twenty miles of Bath and Bristol; the Incumbent
seventy years of age.
For particulars and farther information, apply to Messrs. Graham,
Lincoln’s Inn.
* * * * *
_MIDWIFERY_
DR. KROHN will commence a New COURSE of LECTURES on the Theory and
Practice of Midwifery and the Diseases incident to Women and Children,
on Wednesday, the 9th of January, at a Quarter past Ten o’clock in the
Morning, at No. 17, Bartholomew Close; and at his house at Four
o’clock in the Afternoon.
Proposals may be had of the Apothecary’s Shop of St. Bartholomew’s
Hospital, at the Middlesex Hospital, and at the Doctor’s, in
Southampton Street, Strand.
* * * * *
_ANATOMICAL LECTURES._
MR. JOHN ABERNETHY, Assistant-Surgeon to Bartholomew’s Hospital, will
begin a COURSE of ANATOMICAL LECTURES, at One o’clock on Saturday, the
19th of January, at No. 17, Bartholomew Close. Whose proposals may be
had.
* * * * *
_FREEHOLD IN ESSEX._
TO be Sold by Private Contract, a substantial new built brick Dwelling
House, consisting of seven Rooms and a Dressing Closet, two Cellars, a
Wash-house, with sink and lead pump, well supplied with soft water;
large Kitchen Garden, Chaise House, and two-stall Stable, and large
Yard; pleasantly situated, eight miles from town, one from Ilford, and
four from Romford. For further particulars, enquire of Mr. Wood, at
the Red Lion, Ilford; and at No. 59, Houndsditch.
* * * * *
_To FAMILIES FURNISHING KITCHENS._
STONE and Co., No. 134, Oxford Street, and No. 125, Leadenhall Street,
Manufactors of Double Block Tin and Iron Kitchen Furniture, beg leave
to inform the public that they have greatly improved their Sets of Tin
Ware, which renders it the most wholesome and cheapest furniture in
use, and preferable to others offered to the public, the whole being
made of Block Tin.
The following forms a complete Set, which will be replaced with new
for 2l. 1s. per ann.
l. s. d.
Tea Kettle 0 5 0
Coffee and Chocolate pots and mill 0 6 0
Set of Saucepans 1 1 0
Set of Stewpans 1 5 0
Set of Soup pots 1 3 0
Carp or Fish Kettle 0 14 0
Turbot ditto, BT. 0 14 0
Boiling Pot, BT. 0 12 0
Dutch oven, BT. 0 4 6
Cheese Toaster, BT. 0 3 6
Cullender and Beer pot 0 2 6
Frying pan and Gridiron 0 6 6
Spice box and grater 0 3 6
Bread grater 0 1 0
Flour and pepper box 0 1 6
Dripping pan and baster 0 5 0
Slice and gravy spoon 0 3 0
Skimmer and ladle 0 3 0
Set of skewers 0 2 0
Two Tart and 12 patty pans 0 5 6
Six table one egg spoon 0 4 6
Two scollops and tinder box 0 2 0
---------
8 8 0
N.B. The sets of Iron Furniture consists of the same number of
articles, and such as are not made of iron are filled up with Block
Tin. Families in the country wishing to be served with any of the
above will have their orders punctually executed, and the Tin Ware
will be sent free of carriage. Warm and cold baths to sell or let.
* * * * *
London, 26 December, 1787.
IRISH LIFE ANNUITIES.
With Benefit of Survivorship.
THE subscribers to the Life Annuities established in Ireland in the
year 1773, who are to be paid in London, may receive six months’
annuity due at Christmas last at Messrs. Bolderos, Adey, Lushington,
and Bolderos, Bankers, No. 30, Cornhill.
And also the subscribers to the Life Annuities established in Ireland
1775, who are to be paid in London, may receive six months’ annuity
due at Christmas last at the same place, in the following manner,
viz.:--
The first class in each (consisting of nominees of the age of forty
years and upwards), from the 15th January to the 18th ditto, both days
inclusive, from ten in the forenoon until two in the afternoon.
The second class in each (consisting of nominees of the age of twenty
years and upwards, but under forty), from the 22nd of January to the
25th ditto, both days inclusive.
The third class in each (consisting of nominees under the age of
twenty years) from the 29th January to the 1st February, both days
inclusive; and from the 5th ditto to the 8th ditto, both days
inclusive.
Those of each class remaining unpaid will be paid every Tuesday,
Wednesday, Thursday, and Friday following, during the same hours.
The debentures to be produced, and a certificate of the life of the
nominee, otherwise a personal appearance will be required; and it is
particularly requested, upon the demise of the nominee, that the
debentures may be delivered in as above, to be transmitted to Ireland,
to render the list of Deaths complete for the future benefit and
regulation of each class, and as the earliest information should be
obtained of the occurrences which affect a reversionary property
wherein so many individuals are concerned. It is further requested of
any person who may discover any fraud or imposition on these
annuities, to give notice thereof, with all convenient speed, to the
Deputy Vice-Treasurer, Treasury Chamber, Dublin, or to Messrs.
Bolderos, Adey, Lushington, and Bolderos.
The Public are requested to attend on the days allotted for the
payment of the different classes, and to take notice that, in case any
person who by the intent of the Act of Parliament providing for the
payment of these annuities shall neglect to demand the same for the
space of three years from the receipt of their last dividend, he or
she shall for ever lose and forfeit the same, as if his or her
respective nominee had been dead at the commencement of the said three
years.
* * * * *
MARQUOIS’ PARALLEL SCALES for Drawing Plans with uncommon accuracy, in
half the usual time. Sold, warranted correct, only by the Inventor,
opposite Northumberland House, Charing Cross.
Mr. MARQUOIS continues as usual to instruct Gentlemen in the Military
branches of Fortification, Artillery, Gunnery, Mathematics, Drawing,
&c., &c.
* * * * *
_DIAMONDS AND WATCHES._
TO be SOLD CHEAP, being second-hand. Two pair of deep earrings; three
pair of Tops; three large Star Pins; some small ditto and cluster
Rings; a capital gold horizontal repeater by J. Targent; a ditto by
Daniel St. Lien; a ditto by Graham; a ditto by Higgs; about thirty
others, in gold, silver, and metal, by different makers; a pair of
gold horizontal repeaters with seconds; a watch that strikes the hours
and quarters as it goes, and repeats at pleasure; an assortment of
gold horizontal watches by G. Graham, Ellicott, Allam, Perigalt, and
others; a great number of gold, silver, and metal watches, enamelled,
plain or engraved, a small Watch fit for a Ring; some Gold Charm and
Snuff boxes.
Enquire of Mr. Mason, removed to the Corner of Craven Street, Strand.
* * * * *
_TO COWKEEPERS AND FARMERS._
By Mr. HUTCHINS,
By Order of the Proprietor,
On the Premises, THIS DAY, at Half-Past eleven
o’clock,
TWENTY young Milch Cows, five Draught Horses, three Carts with tail
ladders and copses, part of a Rick of Hay, a Young Breeding Sow and
two store pigs, a fine Peacock and Hen, a yard Dog and chain, a single
horse Chaise and Harness, a large quantify of unsifted Dust, Cart
Harness, and other effects of
A COW-KEEPER AND FARMER.
The end of Five Fields Row, Chelsea.
May be viewed and Catalogues had on the premises, and of Mr. Hutchins,
King Street, Covent Garden.
* * * * *
^Sale by Auction.^
By Mr. HUTCHINS,
At his Rooms, in King Street, and Hart Street, Covent
Garden, To-morrow at Twelve o’clock.
A Small House of very genteel Furniture of a
GENTLEMAN,
Brought from his House near Vauxhall in Surrey, comprising an elegant
white Dimity Bed Furniture; excellent Down and Swan Feather Beds; a
handsome suit of Drawing room chairs; Sofa and Window curtains; inlaid
Mahogany Pier Tables; Mahogany Wardrobes; double and single Chests of
Drawers; Wilton and Turkey Carpets; a superb Register Stove with
inlaid front; Patent range and ovens; and other valuable effects, the
whole of which was new within a few months.
May be viewed and Catalogues had at the Rooms.
* * * * *
^Sale by Candle.^
At Garraway’s Coffee House, Exchange Alley, Cornhill On FRIDAY, the
28th of JANUARY, at Five o’clock in the afternoon,
THE following GOODS,
viz.,
113 Bags St. Domingo Cotton, just landed
107 packets ditto.
4 bags Grenada ditto.
2 ditto Monterrat ditto.
50 ditto Brazil ditto.
1 Matt Smyrna ditto, damaged.
3 casks Sago.
3 ditto Short long pepper.
15 sacks Aleppo Galls.
2 casks Gentian.
12 ditto Gum Arabic.
6 ditto Verdigrease.
10 Bags Smyrna Cotton.
30 Casks Naples Argot, damaged.
Catalogues of which will be timely delivered by
RICHARD KYMER and Co.
* * * * *
At Mr. CROFT’S WAREHOUSE, No. 46, BREAD
STREET, CHEAPSIDE
(Without reserve),
On FRIDAY, the 4th instant, at 4 o’clock,
A Very Large and Valuable assortment of HABERDASHERY, MANCHESTER
WOOLLEN DRAPERY and HOSIERY GOODS,
Particulars of which will be published in due time,
By JOHN CROFT, Sworn Broker,
Bread Street, Cheapside.
N.B.--Two Months’ Prompt.
* * * * *
_At the CUSTOMS HOUSE, COLCHESTER._
BY ORDER OF THE HONOURABLE COMMISSIONERS
OF HIS MAJESTY’S CUSTOMS.
On WEDNESDAY, the 2nd of JANUARY, 1788,
at Eleven o’clock in the Forenoon,
WILL be exposed to Public Sale, for Home use, clear of all duties,
Brandy, 247 Gallons,
Rum, 61 ditto,
of the strength of one in six under, and not exceeding one in ten over
hydrometer proof.
Geneva, 1560 Gallons,
of inferior strength, in small lots, for the accommodation and use of
private families.
14 Gallons of Red Wine.
The above goods have been seized and legally condemned, and may be
viewed on the morning previous to the day of sale.
* * * * *
^Shipping Advertisements.^
NEW LLOYD’S Coffee House, over the North West
part of the Royal Exchange,
On THURSDAY, the 3rd of JANUARY, 1788, at Twelve
o’clock precisely,
THE Hull of the Ship STORMONT, built for the Honourable the East India
Company’s Service, burthen 723 tons or thereabouts, now lying in the
Greenland Dock, and there to be delivered.
Immediately after the sale of the above Hull, will be sold, in lots,
all her anchors, cables, sails, guns, small arms, and all her other
stores, as mentioned in the catalogues.
The said stores to be viewed three days preceding the sale, at Messrs.
Turner’s Wharf, Limehouse.
Catalogues will be timely delivered by
THOMAS and ALEX HUBBERT, Brokers,
No. 11, Mark Lane.
* * * * *
_FOR PRIVATE SALE._
The Ship HOPE.
BRITISH-built, 170 tons measurement or thereabouts, is extremely
calculated for the Straits, Carolina, Newfoundland, or Coasting Trade,
and would make a complete Collier. Is well found in stores, and
requires very little expense to send her to sea. Now lying at Wapping
Old Stairs, Charles Blakeney, late Commander.
For inventories and particulars apply on Board, to
JAMES and EDWARD OGLE, Brokers,
No. 7, Billiter Square.
* * * * *
LONDON: Printed for J. WALTER, at the LOGOGRAPHIC PRESS, PRINTING
HOUSE SQUARE, near APOTHECARIES’ HALL, BLACKFRIARS, where
Advertisements, Essays, Letters, and Articles of Intelligence will be
taken in; also at Mr. _Mettenius’s_, Confectioner, Charing Cross; Mr.
_Whiteaves_, Watchmaker, No. 30, opposite St. Dunstan’s Church, Fleet
Street; Mr. _Axtell’s_, No 1, Finch Lane, Cornhill; at Mr _Bushby’s_,
No. 1, Catherine Street, Strand; Mr _Rose’s_, Silk Dyes, Spring
Gardens; and Mr. _Grieve’s_, Stationer, No. 103, corner of Fountain
Court, Strand.
]
So much for the early struggles of the “Thunderer”--a title given to it from the powerful articles contributed to it by Edward Stirling--and as its later efforts in the cause of justice are shown in the _Times_ scholarships at Oxford, as its very appearance betokens its vast importance, and as its history has been given by many much abler pens than ours, we will return to our subject.
In 1798, a house in Stanhope Street having been broken open and robbed, the following singular announcement was issued by the proprietor, and appeared in the _Daily Advertiser_:--
MR. R---- of Stanhope Street, presents his most respectful Compliments
to the Gentlemen who did him the honour of eating a couple of roasted
Chickens, drinking sundry tankards of ale, and three bottles of old
Madeira at his house, on Monday night.
In their haste they took away the Tankard, to which they are heartily
welcome; to the Tablespoons and the light Guineas which were in an old
red morocco pocket-book, they are also heartily welcome; but in the
said Pocket-book there were several loose Papers, which consisted of
private Memorandums, Receipts, etc. can be of no use to his kind and
friendly Visitors, but are important to him: he therefore hopes and
trusts they will be so polite as to take some opportunity of returning
them.
For an old family Watch, which was in the same Drawer, he cannot ask
on the same terms; but if any could be pointed out by which he could
replace it with twice as many heavy Guineas as they can get for it, he
would gladly be the Purchaser.
W. R.
A few nights after, a packet, with the following letter enclosed, was dropped into the area of the house: “Sir,--You are quite a gemman. Not being used to your Madeira, it got into our upper works, or we should never have cribbed your papers; they be all marched back again with the red book. Your ale was mortal good; the tankard and spoons were made into a white soup, in Duke’s Place, two hours afore daylite. The old family watch cases were at the same time made into a brown gravy, and the guts, new christened, are on their voyage to Holland. If they had not been transported, you should have them again, for you are quite the gemman; but you know, as they have been christened, and got a new name, they would no longer be of your _old_ family. And soe, sir, we have nothing more to say, but that we are much obligated to you, and shall be glad to sarve and visit you, by nite or by day, and are your humble sarvants to command.” Honour had then, it would appear, not quite departed from among thieves.
At the end of last century a provincial attorney advertised an estate for sale, or to be exchanged for another, stating that he was appointed _Plenipotentiary_ to _treat_ in the business; that he had ample _credentials_, and was prepared to _ratify his powers_; that he would enter into _preliminaries_ either upon the principle of the _statu quo_ or _uti possidetis_; that he was ready to receive the _project_ of any person desirous to make the purchase or exchange, and to deliver his _contre projet_ and _sine quâ non_, and, indeed, at once give his _ultimatum_, assuring the public that as soon as a _definitive treaty_ should be _concluded_, it would be _ratified_ by his constituent and duly _guaranteed_. He was evidently astonished at his own unexpected importance.
Some curious and amusing statistics of advertising in the second year of this century are given by Mr Daniel Stuart, at one time co-proprietor of the _Morning Post_ with Coleridge, when it was in the meridian of its fame. He says: “The _Morning Herald_ and the _Times_, then leading papers, were neglected, and the _Morning Post_, by vigilance and activity, rose rapidly. Advertisements flowed in beyond bounds. I encouraged the small miscellaneous advertisements in the front page, preferring them to any others, upon the rule that the more numerous the customers, the more independent and permanent the custom. Besides numerous and various advertisements, I interest numerous and various readers looking out for employment, servants, sales, and purchasers, etc. etc. Advertisements act and react. They attract readers, promote circulation, and circulation attracts advertisements. The _Daily Advertiser_, which sold to the public for twopence halfpenny, after paying a stamp-duty of three-halfpence, never had more than half a column of news; it never noticed Parliament, but it had the best foreign intelligence before the French Revolution. The _Daily Advertiser_ lost by its publication, but it gained largely by its advertisements, with which it was crammed full. Shares in it sold by auction at twenty years’ purchase. I recollect my brother Peter saying, that on proposing to a tradesman to take shares in a new paper, he was answered with a sneer and a shake of the head--‘Ah! none of you can touch the _Daily_!’ It was the paper of business, filled with miscellaneous advertisements, conducted at little expense, very profitable, and taken in by all public-houses, coffee-houses, etc., but by scarcely any private families. It fell in a day by the scheme of Grant, a printer, which made all publicans proprietors of a rival, the _Morning Advertiser_, the profits going to a publicans’ benefit society; and they, of course, took in their own paper;--an example of the danger of depending on any class. Soon after I joined the _Morning Post_, in the autumn of 1795, Christie, the auctioneer, left it, on account of its low sale, and left a blank, a ruinous proclamation of decline. But in 1802 he came to me again, praying for readmission. At that time particular newspapers were known to possess particular classes of advertisements: the _Morning Post_, horses and carriages; the _Public Ledger_, shipping and sales of wholesale foreign merchandise; the _Morning Herald_ and _Times_, auctioneers; the _Morning Chronicle_, books. All papers had all sorts of advertisements, it is true, but some were more remarkable than others for a particular class, and Mr Perry, who aimed at making the _Morning Chronicle_ a very literary paper, took pains to produce a striking display of book advertisements. This display had something more solid for its object than vanity. Sixty or seventy short advertisements, filling three columns, by Longman, one day, by Cadell, etc., another--‘Bless me, what an extensive business they must have!’ The auctioneers to this day stipulate to have all their advertisements inserted at once, that they may impress the public with great ideas of their extensive business. They will not have them dribbled out, a few at a time, as the days of sale approach. The journals have of late years adopted the same rule with the same design. They keep back advertisements, fill up with pamphlets, and other stuff unnecessary to a newspaper, and then come out with a swarm of advertisements in a double sheet to astonish their readers, and strike them with high ideas of the extent of their circulation, which attracts so many advertisers. The meagre days are forgotten, the days of swarm are remembered.”
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A History of Advertising from the Earliest Times.Chapter X: The Education Completed (3)
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