Chapter 14: The Rise of Commercial Architecture in England and America

THE line of technical development which runs from the cast-iron-framed textile mills of the 1790s in England to the steel-framed skyscrapers of the 1890s in America seems to posterity a simple and obvious one. But, in fact, various lags and cul-de-sacs make the story long and complex. The most significant technical advances in iron construction of the first half of the century were not in the commercial field, and the account in this chapter is by no means merely a repetition and a continuation of the story of iron construction down to 1855 that has been provided earlier (see Chapter 7).

The great difference between the Benyons, Marshall & Bage mill of 1796 at Shrewsbury, which initiated metal-skeleton structure, and Sullivan’s Guaranty Building in Buffalo, N.Y., of a century later is that the English mill is purely and simply a technical feat of construction quite without architectural pretension. If not literally anonymous, the mill was certainly the work of a millwright rather than an architect; the skyscraper, on the other hand, is a prime architectural monument of the long period of a century and a half that this book covers, and the masterpiece of one of the greatest and most creatively original designers that the nineteenth and twentieth centuries have produced (Plate 119). But the skyscrapers of the 1890s do represent also the culmination of developments in the field of construction that began with the English mills of the 1790s, even if those developments are far from being the whole story of nineteenth-century commercial architecture. How office buildings were gradually received into the realm of architecture and, by the end of the nineteenth century, had risen so high in that realm that few productions of the 1890s in other fields of building can compare in quality of design with the great early skyscrapers is perhaps more significant for western culture in general than the purely technical aspect of the story. The weaving together of these two strands makes the full story one of the most interesting and complex in the history of nineteenth-century architecture.

Nineteenth-century commercial building need not be very precisely defined. It includes several slightly different sorts of edifices suitable for the needs of business, all consisting of a succession of identical upper storeys subdivided into offices or storerooms, with or without shops or representational premises below. Highly specialized and very lucrative concerns such as banks and insurance companies, to whom prestige of various sorts increasingly appeared a major desideratum, were the first to seek dignity and architectural display by employing architects of established reputation. Such agencies also desired buildings that were fire-resistant quite as much as did contemporary mill-owners. Already in Soane’s earliest work at the Bank of England he emulated, as has been noted, certain French technical advances that had just been employed by Louis in the Théâtre Français in Paris before these advances were first adopted in an English textile mill (see Chapters 1 and 7). Along Regent Street, around 1820, Nash and others housed less pretentious types of business in structures of mixed character and of less completely fireproof construction. But the premises on the ground floor here generally required very wide shop-windows of the sort that the use of iron supports made possible, even though the upper storeys were still nearly identical with those of domestic terraces.

In Boston in the mid twenties Parris was designing for the streets flanking his Market Hall commercial façades of a much more novel character, using not iron but granite in monolithic posts and lintels to provide a masonry skeleton filled with wide and close-set windows in all the storeys (Plate 112B).[295] In later Boston work of the next two decades in this tradition architects such as Isaiah Rogers and various builders employed iron for internal supports and sometimes also on the exterior at ground-floor level. But the granite ‘skeleton’ front preceded the skeletonized all cast-iron front in America by precisely a quarter of a century.

In England in the forties complete internal skeletons of iron carrying jack arches of brick or tile, hitherto used chiefly in textile mills, were increasingly adopted for superior commercial work, but the characteristic exteriors of commercial buildings[296] remained entirely of bearing masonry construction. However, in one case at least, a small block at 50 Watling Street in London which was probably built before 1844, the iron came through to the outer surface in the continuous window-bands of the upper storeys, even though the corner piers and the sections of wall between the storeys were of solid brickwork.

From C. R. Cockerell, titular Architect of the Bank of England after Soane’s retirement in 1833, and other architects such as Hopper, banks and insurance companies in London and other large cities obtained in the thirties and forties distinguished buildings all of masonry. In one especially fine edifice, erected in 1849-50 purely for use as offices, Bank Chambers behind Cockerell’s monumental Branch Bank of England of 1845-8, in Cook Street in Liverpool, he closely approached the directness of trabeated masonry expression of the contemporary Boston architects and builders (Plate 112A). The fireproof construction was of vaulted masonry throughout, moreover, with iron used only for the skylights over the stair-wells.

For the general character of commercial architecture down to the late fifties, however, A. & G. Williams’s Brunswick Buildings of 1841-2, also in Liverpool, were more significant. In this very large quadrangular block of general offices they followed the _palazzo_ model provided by Barry’s newly completed Reform Club almost as closely as George Alexander had already done in his Bath Savings Bank the year before. The _palazzo_ mode soon became the favourite one for imposing commercial architecture in Britain and, before long, in the United States as well.[297] With its regular rows of good-sized windows and its special prestige of having housed a commercial aristocracy in Renaissance times, this had certain aspects of suitability, both real and symbolical, to the needs of business-men. It also had serious disadvantages which soon led to a gradual modulation away from the earlier formulas of design.

The wide spacing of the windows demanded by correct _palazzo_ precedent was awkward for offices requiring that maximum of natural light which was so readily provided by Parris and others in their granite buildings in Boston and by the unknown designer of 50 Watling Street in London. Therefore windows were soon much enlarged and also set closer together. Sometimes, moreover, as in a large cotton warehouse built in Parker Street in Manchester in 1850 by J. E. Gregan (1813-55), the increasingly heavy frames were applied only to every other opening. Properly, such ‘palaces’ ought not to be more than three storeys high, but the rapidly rising value of good sites in urban business districts made it ever more desirable to carry office buildings to four and five storeys like the terrace houses of the period.

Already in the Sun Assurance Offices in Threadneedle Street in the City of London, designed in 1839 and built in 1841-2, which do not in fact conform at all closely to the standard _palazzo_ formula, Cockerell not only opened the ground floor with an arcade of haunched-segmental arches but also linked his two topmost floors behind an engaged colonnade in order to reduce the apparent height of the façade to three storeys. Across the street in the Royal Exchange Buildings of 1844-5 Edward l’Anson (1812-88) in 1844-5 lifted his whole palace front above a tall glazed arcade and tied the top-storey windows into a sort of frieze as Barry had already done in the second storey of the Reform Club (Plate 35B). In Manchester l’Anson’s cousin Edward Walters (1808-72) in the Silas Schwabe Building of 1845 at 41 Mosley Street linked the windows of the first and second storeys by an applied arcade.

The building with an exterior entirely of cast iron that James Bogardus (1800-74) designed and built for his own use in New York in 1848-50 was well publicized at the time,[298] and is still famous although long since demolished. On the corner of Washington and Murray Streets in New York another Bogardus building, the Laing stores erected in two months in 1849, is still extant (Plate 67B). Although there was never any such general use of cast-iron fronts in Great Britain as in America in the fifties and sixties, it seems probable from contemporary evidence that some architect, probably Owen Jones, built one at 76 Oxford Street in London a year or so before 1851. However that may be, an ironfounder named McConnel provided the structural elements for an office building that still stands[299] in Jamaica Street, Glasgow, in 1855 with an exterior all of cast iron. A curious feature of the design of this structure is the delicate iron membering that forms a series of arcades between the major structural piers. This decorative device, structurally meaningless in iron except for bracing although employed by Paxton at the Crystal Palace, is probably an imitation of the masonry arcading that was, in the mid fifties, gradually modifying the earlier _palazzo_ paradigm quite beyond recognition.

In 1849 Wild used two ranges of Italian Gothic arcades on his St Martin’s Northern Schools in London, and the perspicacious Street remarked in an article on the obvious suitability of the theme for commercial fronts, as has already been noted. In Manchester in 1851 Starkey & Cuffley in a pair of shops employed ranges of three arches on each of the two fronts in the four storeys, binding them in with coupled columns marking the ends of the party walls.

The lifting of the window tax in 1851 encouraged great increases in window area. In jubilant recognition of this H. R. Abraham the next year made all his windows triplets in the first and second storeys of the W. H. Smith Building at 188-192 Strand in London, but without using any arches at all. Two years later, however, in a building for Heal’s furniture store in Tottenham Court Road in London, James M. Lockyer (1824-65) carried a _quattrocento_ arcade all across the first storey.

By this time architects and public alike had become aware of a different High Renaissance formula from Barry’s (see Chapter 4). Beside the Reform Club in Pall Mall Sydney Smirke’s new front of the Carlton Club, designed in 1847, was coming to belated completion in the mid fifties. Moreover, its Sansovinesque arcades were already echoed in the first storey of Parnell & Smith’s Army and Navy Club of 1848-51 across the way. These London models were closely followed by William B. Gingell (1819-1900) in his West of England Bank in Corn Street, Bristol, of 1854 and quite outranked by the great Venetian _palazzo_ that David Rhind (?-1883) erected in 1855 in Prince’s Street in Edinburgh for the Life Association of Scotland.

Possibly the fine warehouse at 12 Temple Street in Bristol with three groups of triplet arches in each of the upper storeys is by Gingell and of this date. There is none of the Sansovinesque lushness of his bank here, but the fine workmanship of the quarry-faced Pennant stone walls laid up in random ashlar, with smooth-cut Bath stone trim and coloured voussoirs banding the arches, bears some resemblance to the Bristol General Hospital he was building in 1853-7, notably in the very bold rustication of the ground-storey arches.

However that may be, two London buildings of 1855 advanced nearly as far towards the all-arcaded front. Hodgson’s Building by Knowles in the Strand at the corner of Chancery Lane had the general character of a _palazzo_, but all the windows were arched, as in buildings of the _Rundbogenstil_; moreover their trim sank into the wall rather than projecting from it, so that the wall sections between were reduced visually to mere piers, even though they had no imposts. The Crown Life Office, in New Bridge Street, Blackfriars, was built in 1855-7 by Ruskin’s friends Deane & Woodward, with whom he was most closely associated precisely in those years. The round-arched medieval arcading of this façade, with the piers hardly narrower than on Knowles’s building yet articulated by bases and imposts, may surely claim Ruskinian sanction. Here, at any rate, was the first important contact between advanced High Victorian Gothic and the commercial world, a contact destined to be very fruitful over the next fifteen years or so. Henceforth even architects of no aesthetic pretension were ready to exploit arcading.

The English development of arcaded masonry façades can be closely matched in America, specifically in Philadelphia.[300] There S. D. Button (1803-97), Napoleon Le Brun (1821-1901), and others in buildings of 1852-3 in Chestnut Street—that at 239-241 by Button is still extant—consistently used arched openings between slim piers; and Notman in 1855 provided for the Jackson Building at 418 Arch Street a façade even more completely articulated by arcading in all its four floors than the Crown Life Office. By this time, moreover, the trabeated design of Bogardus’s first iron fronts had likewise given way to ornate arcading in emulation of masonry fronts.[301]

Iron remained behind the scenes in most of the English arcaded buildings. In Waterhouse’s Fryer & Binyon Warehouse in Manchester of 1856, however, whose upper walls had the polychrome diapering of the Doge’s Palace so much admired by Ruskin, the first storey was opened up by an arcade carried on coupled iron columns. In the Wellington Williams Warehouse of 1858 in Little Britain in London, the obscure City firm of J. Young & Son used arcades in all the five storeys with iron columns to support the outer orders; thus the width of the piers could be considerably reduced, and the effect of over-all articulation was much enhanced as in the Philadelphia buildings.

Deane & Woodward’s very Ruskinian project of 1857 for the new Government Offices, with its endless Italian Gothic arcading, and a small warehouse in Merchant Street in Bristol of 1858 by Godwin gave some impetus to the use of pointed instead of round arches. But on the whole the best designed among the innumerable arcaded façades in England retained the rounded form, however Gothic their other detailing may be. In one of the largest and finest examples of the early sixties, moreover, Kassapian’s Warehouse in Leeds Road, Bradford, perhaps by Lockwood & Mawson, the detailing is academically Roman (Plate 114B).

Different as they are, this Bradford façade and that of Godwin’s contemporary warehouse at 104 Stokes Croft in Bristol, so much more subtly Ruskinian than anything by Deane & Woodward, are the two masterpieces of the genre at its best moment (Plate #113:pl113). Of very high quality also is 60 Mark Lane in the City of London built by George Aitchison in 1864-5. There the existence of a complete iron skeleton, presumably but not certainly present in most of the other examples, is fully documented. Moreover, on the rear the metal comes through to the outer face of the wall much as it did at 50 Watling Street, built some twenty years earlier.

In Philadelphia William Johnston had begun in 1849 the seven-storey Jayne Building in Chestnut Street,[302] introducing a new vertical formula of design for commercial façades. Above a conventional ground floor, narrow granite piers in the forms of clustered colonnettes rise the full height of the building, merging into Venetian Gothic tracery below a terminal parapet. Whether or not Samuel K. Hoxie, the contractor who provided the Quincy granite for this and other Philadelphia buildings, was familiar with the ‘granite-skeleton’ work of Parris, Rogers, and others in Boston is not clear. But in the next few years a good many façades with a similarly vertical and ‘skeletonized’ treatment were built in Philadelphia by J. C. Hoxie and his sometime partner Button. That across the street from the Jayne Building has already been mentioned, since the openings between the piers are covered with segmental arches throughout. Button’s building at 723-727 Chestnut Street of 1853 and his extant Leland Building at 37-39 South Third Street are even more ‘proto-Sullivanian’, so to put it. Louis Sullivan probably saw and admired such things as the Jayne Building and the Leland Building when he was working for Frank Furness in Philadelphia in the seventies; certainly they are very premonitory of his characteristic work of the eighties and even the nineties.

Various other ways of reducing the wall to little more than a masonry cladding of the iron structural members were also in use in England as well as in America by this time. A notable small edifice in the City of London, of uncertain date and authorship but probably by Thomas Hague and of 1855, is at 22 Finch Lane, with another front to the court at the side. On both these façades the two lower storeys are joined together visually by setting back the horizontal spandrel between them, and the moulded stonework of the very narrow piers is of almost metallic scale and crispness.

Still more striking is Oriel Chambers[303] in Water Street in Liverpool, built in 1864-5 by Peter Ellis (fl. 1835-84), and another smaller building by him at 16 Cook Street of a year or two later. On the front façades of these the masonry is scaled down quite as much as at 22 Finch Lane but given a more decorative treatment, in both cases of rather metallic character. At Oriel Chambers, oriels of plate glass held in delicate metal frames are cantilevered out in every bay of all the upper storeys, producing a regular rhythm broken only by the clumsy cresting on the top (Plate 114A). At 16 Cook Street all the stone spandrels are set back, thus emphasizing even more strongly than at Oriel Chambers the continuous vertical lines of the mullions. The over-all pattern is once more somewhat confused, however, by the arches across the top that link the mullions together. The rear walls of both of Ellis’s buildings are even more open in design and directly expressive of the metal skeleton. Towards the narrow court at the side of Oriel Chambers only every third iron pier is clad with masonry; those between rise free behind the glass of the horizontally sashed windows whose upper planes are slanted inward. This is, in effect, an early example of the ‘curtain-wall’ (see